How to get fast generation results
The quickest way to get results with your lead generation campaign is to FOCUS on the marketing activties that are most likely to get you the best results. Watch the video below to learn how to focus on what will work best.
We give you the blueprint for creating a high converting marketing and sales funnel in your business
Create your marketing and sales funnel
We help you customize your marketing and sales funnel to attract your ideal clients
Customize your marketing funnel to attract your ideal clients
Now it's time to start sending people to your funnel so you can generate leads and high quality sales appointments
Send people to your funnel to generate high quality leads
What is a lead generation strategy?
A good lead generation strategy helps you get predictable leads, appointments and clients each month in your business. The keyword here is “predictable”. It needs to be a predictable lead generation strategy that can get you results every month.
Here’s a step by step process of an effective lead generation strategy:
Step 1: Choose a traffic source
This is a marketing channel (such as Facebook Ads, LinkedIn outreach, Google SEO, YouTube, etc) that you use to attract your ideal clients. Most business owners use social media lead generation since it’s likely you’ll be able to find your potential clients on one or more social media channels.
See step 4 in this video to learn how to get the best results from various marketing channels.
Step 2: Create an opt-in page
Once you choose the right marketing channels for your business, you need a way to get these people to raise their hand and say they are interested in learning more about how you can help them.
How can you do this? With a lead magnet.
The opt-in page should have a form which asks people for their name & email to get your lead magnet. This step is really important. It’s critical you get their name & email so you can send them more helpful content on a regular basis. This builds a relationship with your leads over time and will maximize your conversions.
What kind of lead magnet should you use? This brings us to Step 3…
Step 3: Use a Video Sales Letter
There are lots of types of lead magnets you could use (ebooks, webinars, PDF guides, quizzes, etc), but I recommend keeping it simple and use a Video Sales Letter for best results.
A video (in most cases) will convert better than written content.
You can see an example of a video sales letter here.
A video sales letter is kinda like having a sales person that works for you 24/7. If done correctly it can explain how you an help them and why working with you is a better solution vs other alternative options.
Step 4: Maximize conversions with email marketing
With your follow up emails it’s very important you don’t spam them or send them mulitople emails just asking if they want to schedule a call with you and work with you.
Instead, send them follow up emails that provide value and build trust with your leads. Don’t hold back. Show them HOW you can help them. This will build trust and help you convert more leads into apointments and clients.
Step 5: Take action
The above steps are just a very brief overview of how the lead generation strategy works. For best results, you need to take action and put it altogether.
We can help do this through lead generation training or done-for-you lead generation. Check out our lead generation services page to learn more.
Best Lead Generation Strategies (with Examples)
Here are a few exampmles of lead generation strategies you can use on some of the most popular social media channels.
LinkedIn Lead Generation Strategy
A lot of business owners hear that LinkedIn is a great channel for generating leads, but they struggle to generate any leads themselves.
Often it’s because they are using the wrong LinkedIn strategy.
The old LinkedIn strategy
The old LinkedIn strategy involves posting every day, joining groups or pitching your services through LinkedIn direct messages.
The new LinkedIn strategy
A better and more effective way to use Linkedin is to connect to your potential clients and then ASK if they want to see a short video that helps them solve a problem. Rather than pitching your services or asking for “a quick 15 minute call”, you’re providing your prospects with value.
When done correctly, this strategy will allow you to get leads chasing to work with you.
Although LinkedIn can work both for B2B and B2C, LinkedIn is especially good for B2B. Why? Because it allows you to target exactly the right person in the right company.
See an example of how to generate leads on LinkedIn.
Facebook Ads Lead Generation Strategy
Facebook is a great way to generate leads in a less time-consuming and more scalable way.
The only downside is that you need to pay for ads (which can reduce some of your profits). But this is often a small price to pay in order to get leads, appointments and clients 100% online at scale.
See an example of how to target business owners on Facebook Ads.
Google (SEO) Lead Generation Strategy
If you create content that answers questions people ask (like the page you’re reading right now) you can rank on Google for keywords related to the services you provide.
This is one of the most profitable channels because you don’t need to pay any money for ads.
On top of that, you only need to create the content ONCE and then you can get leads, appointments and clients from one piece of content… For many years to come!
See an example of how to rank higher on Google with SEO.
YouTube Lead Generation Strategy
YouTube is a relatively new strategy we’ve started using and already it’s got us better results than Google (SEO).
It works similarly to the Google SEO lead generation strategy. The main difference is that instead of creating written content, you’ll be creating video content.
The downside is that recording videos usually takes more time than creating written content. The upside is that fewer of your competitors are using YouTube and video content can convert quicker than written content.
See an example of how to generate leads on YouTube.
Need help with your lead generation strategy?
The best place to start is to watch our free Masterclass training. In the training, you will learn in detail what you need to do to get 10, 15, 30 or more predictable appointments each month with your ideal clients.
Learn how to generate more 10, 15, 30 or more predictable sales appointments each month with your ideal clients (without relying on referrals, cold calling, networking and things like that).