Looking for the best all-on-one sales funnel software to grow your business in 2024? If so, you’ve come to the right place!
I’ve been building sales funnels for years and have tested almost every available sales funnel software.
With that in mind, here are my top 10 funnel builders based on:
- Price
- Features
- Ease of use
- Delivering results
Let’s get started!
Please note: This article does contain some affiliate links. However, I am an affiliate of most of the tools on this list. Therefore, I am not financially motivated to suggest one tool over another. I can truly recommend what I have personally used and believe is the best solution for your business.
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Step 1: Watch my free Masterclass training on how to get leads & appointments
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Top 5 sales funnel builders (summary)
If you’re short on time, here is a list of the top 5 sales funnel builders:
- Kartra (Best overall)
- GoHighLevel (Best for digital marketing agencies)
- Involve.me (Best free funnel builder)
- WPFunnels (Best WordPress funnel builder)
- HubSpot (Best for larger businesses)
Tip: A sales funnel on its own is NOT enough to get results. You need to also SAY the right things in your funnel and promote it the right way. Watch this free training to learn how you can do this.
What is the best sales funnel software?
Here are a detailed analysis of our top-rated funnel builders:
1. Kartra
Best funnel builder for small businesses
Kartra is the best all-in-one funnel builder for small businesses. It’s easy to use, powerful, and leverages AI and automation to increase sales.
One of Kartra’s unique selling points is that it’s an all-in-one funnel-building tool. This means Kartra can effectively replace many other marketing tools. As a result, you’ll save lots of money, time and stress.
I’ve been using Kartra for over five years to generate leads for my appointment funnel. It’s also the funnel builder that 80% of my clients use. In my list of the top AI lead generation tools, it’s ranked as the best lead generation software in the funnel building category.
I have ranked Kartra first on this list because it has the most features compared to other funnel-building tools while being more cost-effective than most of its competitors, who offer similar features.
I pretty much use Kartra to run my whole business, including to:
- Create landing pages (which replaces ClickFunnels or LeadPages)
- Send Automatic emails (Replaces Mailchimp, ConvertKit and AcitveCampaign)
- Manage Leads (Replaces CRMs like Hubspot or Keap)
- Take Online Payments (replaces Samcart or WooCommerce)
- Host Online Courses (Replaces Kajabi and Teachable)
- Upload Videos (Replaces Wistia and Vimeo)
And much more.
As you can see, Kartra can replace a lot of other software you might already be using. This provides you with a funnel building tool that saves you money and makes your life easier.
Click here to get a Kartra 14-day trial!
Note: Use the link above with the coupon code: Skyline30 to get 30% off your first payment.
2. HighLevel
Best funnel builder for marketing agencies
GoHighLevel (GHL) is one of the best all-in-one funnel builders for marketing agencies.
As an agency owner, you can white-label HighLevel and sell the funnel building software to your clients at any price you like. This is one of the best features about HighLevel that make it unique compared to other funnel building tools.
For example, if you pay HighLevel $297/month for their “Agency Unlimited Account” account, you can resell unlimited subaccounts for $150/month each. You can also brand the funnel software with your own logo and color scheme.
So, if you have 10 HighLevel clients paying $150/month, that equals $1,500 in monthly recurring revenue for your agency by reselling GoHighLevel’s marketing automation software.
As you can see, this is a great way to start building your own white-label SAAS software company and build up a passive income.
I have built many client funnels using HighLevel and the experience has been very smooth. They are also always adding new features every month which makes it very competitive compared to other funnel building tools.
Some unique features that HighLevel has that other tools don’t include their two-way SMS marketing feature, call tracking, reputation management and local SEO.
Because GoHighLevel is an all-in-one funnel builder, it replaces most other funnel-building tools, as seen here:
GoHighLevel offers a free 14-day trial, so you can try out the software before committing to a paid plan. Plans start at $97 per month for an ‘Agency Starter Account’ or $297/month for an ‘Agency Unlimited Account’.
The ‘Agency Starter Account’ is a great way to test the tool and see if you like it. If you do, you can upgrade to an ‘Agency Unlimited Account’ later and start reselling subaccounts to your clients.
Click here to get a 14-day GoHighLevel Trial
3. Involve.me
Involve.me is a very impressive sales funnel-building tool, especially considering the price! It’s the cheapest sales funnel builder on this list and even has a “free forever” plan.
With involve.me, you can create interactive sales funnels effortlessly without needing any code. The tool is especially good for startups on a small budget or beginners who just want an easy way to create sales funnels.
One of the features I love the most about Involve.me is its form builder.
The form builder feature allows you to create beautiful forms with images designed to get higher engagement than text-only forms.
Here’s an example of an image-type question you can ask on your lead forms:
As you can see, adding images next to your questions is a great way to increase engagement on your opt-in, application, or customer survey forms.
I particularly appreciate the ability to view partial submissions, which helps identify potential leak points in your funnels. This level of data visibility enables you to optimize your funnels for better conversion rates and overall effectiveness.
Best of all, Involve.me comes with over 250 templates to save you time and simplify the funnel-building process. These templates are easy to customize to align with your branding, ensuring a consistent and professional look.
Involve.me unique features:
- Drag and drop interface for easy customization
- 250+ templates to choose from or start from a blank canvas
- Integration with CRM tools, email automation platforms, and more
- Payment gateway options for online sales
- Complete responsiveness for mobile devices
- Detailed analytics and reporting with visibility into partial submissions
- Personalization of questions through answer piping
- Pricing plans range from free (Basic) to paid plans starting at $19/month (Starter)
Overall, Involve.me exceeded my expectations as a sales funnel building tool. Its intuitive interface, extensive customization options, seamless integrations, and robust analytics make it a standout choice.
Whether you’re a beginner or an experienced marketer, Involve.me provides the tools you need to create engaging and effective sales funnels.
Try involve.me’s funnel builder today and revolutionize your sales funnels!
4. WPFunnels
Best funnel builder for WordPress
WPFunnels is the best way to build a funnel using WordPress. From creating high-converting landing pages to checkout flows – WPFunnels does it all.
This option is best for business owners who want to keep their sales funnel and WordPress website in the same place. By doing this, you also get more control over your own funnel assets.
Similar to other funnel builders, WPFunnels has all the usual funnel features you would expect from a funnel builder. This includes:
- Niche-specific pre-made funnel templates that you can use to get started quickly.
- Visual funnel mapping that allows you to plan and visualize customer journeys easily.
- One Click Upsell & Downsell offers
- Simplified automated lead nurturing, keeping potential customers engaged with less effort on your part.
- Dynamic content display tailors what visitors see based on their interactions, making each experience more personal.
- A/B testing for different stages of your funnels is key to optimizing conversions.
- Customizable checkout option for you to create a smoother and more branded purchasing process.
- A lot more cost-effective compared to other funnel building tools
All plans come with a 14-day money-back guarantee.
5. HubSpot’s Marketing Hub
Best for Larger Enterprise Businesses
Hubspot’s Marketing Hub is another great all-in-one funnel builder. Though HubSpot’s primary function is as a CRM software, it has expanded its offerings considerably over the years and increased its market share significantly.
User-friendly yet powerful sales funnel software ideal for anyone looking to increase their sales online.
Unique features for Hubspot include:
- Content management features
- Lead capture forms.
- Automatic lead assignment to sales reps.
- Create landing pages.
- Track SEO keywords.
- Get detailed reports on your website’s traffic.
HubSpot integrates with various other business software to be part of your sales stack. The software is a good choice for small businesses and enterprise companies alike.
In my experience, Hubspot works best for larger businesses and enterprise-level customers.
HubSpot offers free and paid plans starting at $45 per month. However, it can be quite pricey if you start adding all the features together. In some cases, the pricing can reach more than $800/month. This makes it quite expensive compared to other funnel building tools on this list.
6. ClickFunnels
Good for beginners
ClickFunnels is one of the original sales funnel builders. It helps businesses market, sell, and deliver their products online. It’s especially useful to beginners and business owners who need extensive training.
Unique features of ClickFunnels:
- Includes a lot of helpful online training by Russell Brunson and his partners
- Easy to use for beginners
- The landing page builder is one of the fastest and easiest to use compared to other tools on this list
However, there are some downsides to be aware of:
- Doesn’t have native video hosting features (so you need to pay extra for this)
- Lacks some of the all-in-one features that Kartra and GoHighLevel give you
- You need to pay extra for the automated follow-up email marketing features
ClickFunnels offers a 14-day free trial, so you can test its features and see if it’s a good fit for your business before committing to a paid plan.
Overall, ClickFunnels is a really good funnel builder. But when you compare ClickFunnels to Kartra or GHL, it doesn’t give you as much value for the same price.
7. FastFunnels
Cheapest funnel building tool
FastFunnels is another great funnel-building tool that offers many features at a fraction of the price. In fact, this funnel software is the cheapest on this list (when comparing features and pricing).
Their pricing starts at $25/month on the low-end up to $299/month on the high-end.
However, one downside is that they are a small company. Compared to other funnel-building tools on this list, they don’t have a huge web development or support team.
That being said, whenever I’ve reached out to support, they’ve always been fast and helpful.
In terms of features, you can expect the same all-in-one funnel building features that most other funnel building tools on this list have. They also provide a lot of unique funnel templates for various types of businesses which can save you time when building funnels.
Click here to try FastFunnels for free.
8. Cloudfunnels
CloudFunnels is an effective all-in-one tool for creating sales funnels. You can create landing pages, funnels, lead pages, memberships, and even business websites without coding skills.
Key unique features include:
- 150+ Fully Premade Done-For-You Funnel Templates
- AI-powered Sales Funnel Builder
- Built-in email marketing
- Write page and section headlines with AI.
- 100% mobile responsive and SEO-friendly.
- Works with Zapier and other popular plugins.
- Provides insightful sales and lead analytics
- Seamless support for 20 autoresponders
- Quick, one-click installation
- Compatible with 27+ payment gateways
CloudFunnels pricing is on the low end compared to other funnel building tools.
It offers two different subscription plans: Elite Monthly, which costs $17 to
$34 per month and supports two domains.
9. GetResponse
GetResponse is one of the most complete email marketing platforms and they’ve recently added new features to help you build funnels too.
GetResponse’s Conversion Funnel is quick and simple to set up, and it’s clear how your leads filter through visually. The software is also very user-friendly, with a drag-and-drop editor for landing pages and an easy email builder.
Conversion tracking is included in all plans, so you can see which campaigns are working and which need improvement. GetResponse also offers 24/7 customer support, so you can get help when needed.
This platform is a good choice if you’re looking for an all-in-one solution that includes email marketing, landing pages, and webinars.
Features:
- Email marketing
- Landing pages
- Webinars
- Integrated with eCommerce platforms
- Conversion tracking
- 24/7 customer support
GetResponse offers a 30-day free trial to try out the platform before committing to a paid plan. After the trial, plans start at $15 per month.
10. Systeme.io
Excellent free funnel builder
Systeme.io is an all-in-one platform that helps businesses with sales, marketing, and delivery. The software includes everything you need to create and deliver your products, including a website builder, landing pages, email marketing, and more.
One of systeme.io’s best features is its FREE plan, which has some excellent features. This makes it a great option for beginners.
With Systeme.io, you can easily create a professional-looking website for your business. The platform also has a landing page builder, so you can create pages that convert your website visitors into leads and customers.
Systeme.io includes email marketing features to help you stay in touch with your customers and prospects. The software can also automate your sales and delivery process, which can save you time and help you close more sales.
The software is easy to use and includes features from which businesses of all sizes can benefit. If you need help, customer support is available 24/7.
Key Features:
- Website Builder
- Landing page builder
- Email marketing
- Automated sales and delivery
- 24/7 customer support
Systeme.io offers a 14-day free trial, so you can try out the platform before committing to a paid plan. After the trial, plans start at $27 per month. They also offer a lifetime free plan for businesses just starting.
11. ActiveCampaign
Best funnel builder for email marketing automation
ActiveCampaign is primarily an email marketing platform with a sales funnel tool and CRM features. It is best known for automation, which can automate many of your sales and marketing processes to save time and increase efficiency.
The email builder is easy to use and lets you create beautiful emails that engage your subscribers. You can also use the platform to segment your list to send targeted emails to different groups of people.
ActiveCampaign also includes powerful CRM features to track sales pipelines and manage customer relationships. The software is a good choice for businesses that want to automate their sales and marketing processes.
All plans include segmentation and automation features, which you can use immediately. ActiveCampaign offers 24/7 customer support, so you can get help when needed.
Key features include:
- Email marketing
- Automation
- Social marketing
- Segmentation
- Website visitor tracking
- Campaign planning
ActiveCampaign offers a 14-day free trial, so you can try out the platform before committing to a paid plan. After the trial, plans start at $29 per month.
12. Thrive Suite
Best WordPress Funnel Builder
Thrive Suite is a powerful sales funnel software specifically built for building sales funnels on WordPress.
The biggest advantage to using Thrive Suite is that because it’s hosted on your own WordPress site, it’s a fraction of the cost compared to other sales funnel software.
Key features:
- With Thrive Leads, you can create beautiful opt-in forms to grow your email list.
- Thrive Architect lets you build custom landing pages to increase conversions.
- Thrive Ultimatum let’s you create limited-time offers to boost sales.
The software is a good choice for businesses of all sizes. Its drag-and-drop editor makes it easy to use, even for those without technical expertise.
Thrive Suite has two plans: quarterly for $99 and yearly for $199. The yearly plan is very cost-effective. The monthly cost is just under $17. However, Thrive Suite only handles your landing pages.
So, you’ll need to integrate it with email marketing software to work properly (which does cost extra).
13. Leadpages
Leadpages is a powerful software that allows you to create beautiful sales funnels and landing pages. With Leadpages, you can capture leads, build your email list, and grow your business.
Leadpages is one of the most popular sales funnel builders today. It is popular because it is easy to use when building landing pages.
You can modify pre-designed website templates, including conversion kits for creating checkout forms, pop-ups, alert bars, and AB testing, using the Drag & Drop Builder.
Overall, Leadpages is an excellent tool for business owners who want to increase their online sales. The functions are easy to use and integrate with many popular email marketing platforms.
Features:
- Lead capture forms
- Landing pages
- Email marketing
- Real-time tracking
- Pre-designed website templates
Leadpages has three plans: Standard ($49/month) and Pro ($99/month). A free trial is also available.
14. Keap
Keap (formerly Infusionsoft) is a cloud-based customer relationship management (CRM) platform that helps businesses create, manage and promote sales funnels.
The new features in this software will help you capture and convert leads more efficiently. It includes features like appointment booking, which lets clients book time that works for them.
The automated email follow-up feature is a great way to reach out to customers who filled out a form on your website. This will help you keep in touch with them and ensure they know about your business.
Features:
- Lead capture forms
- Relationship tracking
- Appointment booking
- Customer surveys
- Email marketing
- 2,000+ integrations
- Marketing automation
- Sales pipelines
- Quotes & invoices
- Online payments
Keap has two plans: Pro and Max. The PRO plan starts at $129 per month, and the max plan starts at $199 per month.
In conclusion, what is the best sales funnel software?
The best sales funnel software really depends on your needs. Here are my top 3 picks, depending on your unique situation:
- Kartra: Best for small business owners or consultants. It has the most all-in-one features compared to any other funnel building software. It’s also easy to use, cost-effective and very powerful in the right hands.
- GoHighLevel: Best for marketing agency owners who want to resell or white-label their own sales funnel software to resell to clients for a profit.
- Hubspot: Best for larger businesses looking for an enterprise solution. Has useful features that can share data across marketing and sales teams.
Need help building high converting funnels?
If you’d like me to help you create and promote your new sales funnel, be sure to watch my free Masterclass training here.
The free training explains how to get 10, 15, 30 or more high-quality appointments with your ideal clients each month (step-by-step). The training also explains how I can help you implement everything if you need extra help. Once again, click here to watch the free training.
FAQs about funnel building tools
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, Ash has been helping business owners get high-quality leads, appointments, and clients each month. He has extensive experience working with B2B & B2C industries in finance, insurance, marketing, sales and beyond. Learn more about the author here.