Looking for the best and easiest sales funnel software tools to grow your business in 2024? If so, you’ve come to the right place!

I’ve been building sales funnels for years and have tried almost every type of sales funnel software.

With that in mind, here are my top 10 funnel builders based on:

  • Price
  • Features
  • Ease of use
  • Delivering results

Let’s get started!

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Top 5 sales funnel builders (summary)

If you’re short on time, here is a list of the top 5 sales funnel builders:

Tip: A sales funnel on its own is NOT enough to get results. You need to also SAY the right things in your funnel and promote it the right way. Watch this free training to learn how you can do this.

What is the best sales funnel software?

Best funnel building software

Keep reading to learn more about the best funnel-building software in detail (including its pros and cons and who it’s best for).

1. Kartra

Best funnel builder for small businesses

Kartra is the best all-in-one funnel builder for small businesses. It’s easy to use, powerful, and leverages AI and automation to increase sales.

One of Kartra’s unique selling points is that it’s an all-in-one funnel-building tool. This means Kartra can effectively replace many other marketing tools. As a result, you’ll save lots of money, time and stress in the process.

I’ve been using Kartra for over five years to generate leads for my appointment funnel. It’s also the funnel builder that 80% of my clients use. In my list of the top AI lead generation tools, it’s ranked as the best lead generation software in the funnel building category.

Here are some of the key features Kartra has:

  • Landing page builder (replaces ClickFunnels, LeadPages, etc)
  • Email marketing automation (replaces Mailchimp, ActiveCampaign, etc)
  • Lead Management CRM (replaces Hubspot CRM, Keap, etc)
  • Order forms (replaces Samcart, WooCommerce, Shopify, etc)
  • Membership site builder (replaces Kajabi, Teachable, etc)
  • Surveys & Quizzes (replaces Wufoo, Typeform, etc)
  • Native video hosting (replaces Wistia, Vimeo, etc)
  • Helpdesks (replaces ZenDesk, HelpDesk, etc)
  • Affiliate Management (replaces 3rd party affiliate software)
  • Kartra Agency (lets you resell Kartra to your clients)

And more!

As you can see, Kartra can replace a lot of other software you might already be using.

Click here to get a Kartra 14-day trial!

2. HighLevel

Best funnel builder for marketing agencies

GoHighLevel homepage

GoHighLevel (GHL) is one of the best all-in-one funnel builders for marketing agencies.

As an agency owner, you can white-label HighLevel and sell the funnel building software to your clients at any price you like.

For example, if you pay HighLevel $297/month for their “Agency Unlimited Account” account, you can resell unlimited subaccounts for $150/month each. You can also brand the funnel software with your own logo and color scheme.

GHL Pricing Packages

So, if you have 10 HighLevel clients paying $150/month, that equals $1,500 in monthly recurring revenue for your agency by reselling GoHighLevel’s marketing automation software.

As you can see, this is a great way to start building your own white-label SAAS software company and build up a passive income.

HighLevel’s unique features:

  • All-in-one marketing automation software
  • Lots of sales funnel features including email marketing, website builder, text messaging, AI chatbots and more
  • Templates available to save time and create a professional look
  • Email integrations with Sendgrid and other popular email marketing providers
  • Lead capture tool helps you build a database of potential customers
  • CRM included with automated SMS text follow ups

Because GoHighLevel is an all-in-one funnel builder, it replaces most other funnel-building tools, as seen here:

GoHighLevel vs other marketing software

GoHighLevel offers a free 14-day trial, so you can try out the software before committing to a paid plan. Plans start at $97 per month for an ‘Agency Starter Account’ or $297/month for an ‘Agency Unlimited Account’.

The ‘Agency Starter Account’ is a great way to test the tool and see if you like it. If you like it, you can upgrade to an ‘Agency Unlimited Account’ later on and start reselling subaccounts to your clients.

Click here to get a 14-day GoHighLevel Trial

3. Involve.me

Involve.me is a very impressive sales funnel-building tool, especially considering the price! It’s the cheapest sales funnel builder on this list and even has a “free forever” plan.

With involve.me, you can create interactive sales funnels effortlessly without needing any code. The tool is especially good for startups on a small budget or for beginners who just want an easy way to create sales funnels.

One of the features I love the most about Involve.me is its form builder.

The form builder feature allows you to create beautiful forms with images designed to get higher engagement than text-only forms.

Here’s an example of an image-type question you can ask on your lead forms:

As you can see, adding images next to your questions is a great way to get higher engagement from your opt-in forms, application forms, or even customer survey forms.

I particularly appreciate the ability to view partial submissions, which helps identify potential leak points in your funnels. This level of data visibility enables you to optimize your funnels for better conversion rates and overall effectiveness.

Best of all, Involve.me comes with over 250 templates to save you time and make the funnel-building process even easier. These templates are easy to customize to align with your branding, ensuring a consistent and professional look.

Involve.me unique features:

  • Drag and drop interface for easy customization
  • 250+ templates to choose from or start from a blank canvas
  • Integration with CRM tools, email automation platforms, and more
  • Payment gateway options for online sales
  • Complete responsiveness for mobile devices
  • Detailed analytics and reporting with visibility into partial submissions
  • Personalization of questions through answer piping
  • Pricing plans range from free (Basic) to paid plans starting at $19/month (Starter)

Overall, Involve.me exceeded my expectations as a sales funnel building tool. Its intuitive interface, extensive customization options, seamless integrations, and robust analytics make it a standout choice.

Whether you’re a beginner or an experienced marketer, Involve.me provides the tools you need to create engaging and effective sales funnels.

Try involve.me’s funnel builder today and revolutionize your sales funnels!

4. WPFunnels

Best funnel builder for WordPress

WPFunnels is the best way to build a funnel using WordPress. From creating high-converting landing pages to checkout flows – WPFunnels does it all.

Thanks to its user-friendly canvas, you can also make One Click Upsell & Downsell offers. Furthermore, it offers a wide range of niche-specific pre-made funnel templates that you can use to get started quickly.

Here are some of WPFunnels key features:

  • Visual funnel mapping that allows you to plan and visualize customer journeys easily.
  • Simplified automated lead nurturing, keeping potential customers engaged with less effort on your part.
  • Dynamic content display tailors what visitors see based on their interactions, making each experience more personal.
  • A/B testing for different stages of your funnels is key to optimizing conversions.
  • Customizable checkout option for you to create a smoother and more branded purchasing process.
  • A lot more cost-effective compared to other funnel building tools

All plans come with a 14-day money-back guarantee.

5. HubSpot’s Marketing Hub

Best for Larger Enterprise Businesses

Hubspot marketing automation software homepage

Hubspot’s Marketing Hub is another great all-in-one funnel builder. Though HubSpot’s primary function is as a CRM software, it has expanded its offerings considerably over the years and increased its market share significantly.

Unique features for Hubspot include:

User-friendly yet powerful sales funnel software ideal for anyone looking to increase their sales online.

  • Content management features
  • Lead capture forms.
  • Automatic lead assignment to sales reps.
  • Create landing pages.
  • Track SEO keywords.
  • Get detailed reports on your website’s traffic.

HubSpot integrates with various other business software, so it can be used as part of your sales stack. The software is a good choice for small businesses and enterprise companies alike.

In my experience, Hubspot works best for larger businesses and enterprise-level customers.

HubSpot offers free and paid plans starting at $45 per month. You can see all the features included in each plan on their official website.

6. ClickFunnels

Good for beginners

ClickFunnels home

ClickFunnels is one of the original sales funnel builders. It helps businesses market, sell, and deliver their products online. It’s especially useful to beginners and business owners who need extensive training.

Unique features of ClickFunnels:

  • Includes a lot of helpful online training by Russell Brunson and his partners
  • Easy to use for beginners
  • The landing page builder is one of the fastest and easiest to use compared to other tools on this list

However, there are some downsides to be aware of:

  • Doesn’t have native video hosting features (so you need to pay extra for this)
  • Lacks some of the all-in-one features that Kartra and GoHighLevel give you
  • You need to pay extra for the automated follow-up email marketing features

ClickFunnels offers a 14-day free trial, so you can test its features and see if it’s a good fit for your business before committing to a paid plan.

Overall, ClickFunnels is a really good funnel builder. But when you compare ClickFunnels to Kartra or GHL, it doesn’t give you as much value for the same price.

7. Cloudfunnels

CloudFunnels is an effective all-in-one tool for creating sales funnels. Without coding skills, you can create landing pages, funnels, lead pages, memberships, and even business websites.

Key unique features include:

  • 150+ Fully Premade Done-For-You Funnel Templates
  • AI-powered Sales Funnel Builder
  • Built-in email marketing
  • Write page and section headlines with AI.
  • 100% mobile responsive and SEO-friendly.
  • Works with Zapier and other popular plugins.
  • Provides insightful sales and lead analytics
  • Seamless support for 20 autoresponders
  • Quick, one-click installation
  • Compatible with 27+ payment gateways

CloudFunnels pricing is on the low end compared to other funnel building tools.

It offers two different subscription plans: Elite Monthly, which costs $17 to
$34 per month and supports two domains.

8. GetResponse


GetResponse is one of the most complete email marketing platforms and they’ve recently added new features to help you build funnels too.

GetResponse’s Conversion Funnel is quick and simple to set up, and it’s clear how your leads filter through visually. The software is also very user-friendly, with a drag-and-drop editor for landing pages and an easy email builder.

Conversion tracking is included in all plans, so you can see which campaigns are working and which need to be improved. GetResponse also offers 24/7 customer support, so you can get help when needed.

This platform is a good choice if you’re looking for an all-in-one solution that includes email marketing, landing pages, and webinars.


  • Email marketing
  • Landing pages
  • Webinars
  • Integrated with eCommerce platforms
  • Conversion tracking
  • 24/7 customer support

GetResponse offers a 30-day free trial to try out the platform before committing to a paid plan. After the trial, plans start at $15 per month.

9. Systeme.io

Excellent free funnel builder

Systeme.io is an all-in-one platform that helps businesses with sales, marketing, and delivery. The software includes everything you need to create and deliver your products, including a website builder, landing pages, email marketing, and more.

One of the best features of systeme.io is its FREE plan, which has some excellent features. This makes it a great option for beginners.

With Systeme.io, you can easily create a professional-looking website for your business. The platform also has a landing page builder, so you can create pages that convert your website visitors into leads and customers.

Systeme.io includes email marketing features to help you stay in touch with your customers and prospects. The software can also automate your sales and delivery process, which can save you time and help you close more sales.

The software is easy to use and includes features that businesses of all sizes can benefit from. If you need help, customer support is available 24/7.

Key Features:

  • Website Builder
  • Landing page builder
  • Email marketing
  • Automated sales and delivery
  • 24/7 customer support

Systeme.io offers a 14-day free trial, so you can try out the platform before committing to a paid plan. After the trial, plans start at $27 per month. They also offer a lifetime free plan for businesses just starting.

10. ActiveCampaign

Best funnel builder for email marketing automation


ActiveCampaign is primarily an email marketing platform that includes a sales funnel tool and CRM features. It is best known for automation, which can automate many of your sales and marketing processes to save time and increase efficiency.

The email builder is easy to use and lets you create beautiful emails that engage your subscribers. You can also use the platform to segment your list to send targeted emails to different groups of people.

ActiveCampaign also includes powerful CRM features to track sales pipelines and manage customer relationships. The software is a good choice for businesses that want to automate their sales and marketing processes.

All plans include the segmentation and automation features, which you can use immediately. ActiveCampaign offers 24/7 customer support, so you can get help when needed.

Key features include:

  • Email marketing
  • Automation
  • Social marketing
  • Segmentation
  • Website visitor tracking
  • Campaign planning

ActiveCampaign offers a 14-day free trial, so you can try out the platform before committing to a paid plan. After the trial, plans start at $29 per month.

11. Thrive Suite

Best WordPress Funnel Builder

Thrive Suite

Thrive Suite is a powerful sales funnel software specifically built for building sales funnels on WordPress.

The biggest advantage to using Thrive Suite is that because it’s hosted on your own WordPress site, it’s a fraction of the cost compared to other sales funnel software.

Key features:

  • With Thrive Leads, you can create beautiful opt-in forms to grow your email list.
  • Thrive Architect lets you build custom landing pages to increase conversions.
  • Thrive Ultimatum let’s you create limited-time offers to boost sales.

The software is a good choice for businesses of all sizes. Its drag-and-drop editor makes it easy to use, even for those with no technical expertise.

Thrive Suite has two plans: quarterly for $99 and yearly for $199. The yearly plan is very cost-effective. The monthly cost is just under $17. However, Thrive Suite only handles your landing pages.

So, you’ll need to integrate it with email marketing software for it to work properly (which does cost extra).

12. Leadpages

Lead Pages

Leadpages is a powerful software that allows you to create beautiful sales funnels and landing pages. With Leadpages, you can capture leads, build your email list, and grow your business.

Leadpages is one of the most popular sales funnel builders today. It is popular because it is easy to use when building landing pages.

To get started, you can modify pre-designed website templates, including conversion kits for creating checkout forms, pop-ups, alert bars, and AB testing, using the Drag & Drop Builder.

Overall, Leadpages is an excellent tool for business owners who want to increase their online sales. The functions are easy to use and integrate with many popular email marketing platforms.


  • Lead capture forms
  • Landing pages
  • Email marketing
  • Real-time tracking
  • Pre-designed website templates

Leadpages has three plans: Standard ($49/month) and Pro ($99/month). A free trial is also available.

13. Keap


Keap (formerly Infusionsoft) is a cloud-based customer relationship management (CRM) platform that helps businesses create, manage and promote sales funnels.

The new features in this software will help you capture and convert leads more efficiently. It includes features like appointment booking, which lets clients book time that works for them.

The automated email follow-up feature is a great way to reach out to customers who filled out a form on your website. This will help you keep in touch with them and ensure they know about your business.


  • Lead capture forms
  • Relationship tracking
  • Appointment booking
  • Customer surveys
  • Email marketing
  • 2,000+ integrations
  • Marketing automation
  • Sales pipelines
  • Quotes & invoices
  • Online payments

Keap has two plans: Pro and Max. The PRO plan starts at $129 per month, and the max plan starts at $199 per month.

In conclusion, what is the best sales funnel software?

The best sales funnel software really depends on your needs. Here are my top 3 picks, depending on your unique situation:

  • Kartra: Best for small business owners or consultants. It has the most all-in-one features compared to any other funnel building software. It’s also easy to use, cost-effective and very powerful in the right hands.
  • GoHighLevel: Best for marketing agency owners who want to resell or white-label their own sales funnel software to resell to clients for a profit.
  • Hubspot: Best for larger businesses looking for an enterprise solution. Has useful features that can share data across marketing and sales teams.

Need help building high converting funnels?

If you’d like me to help you create and promote your new sales funnel be sure to watch my free Masterclass training here.

The free training explains how to get 10, 15, 30 or more high-quality appointments with your ideal clients each month (step-by-step). The training also explains how I can help you implement everything if you need extra help. Once again, click here to watch the free training.


What is a sales funnel?

Sales funnel steps

A sales funnel (sometimes called a conversion funnel or sales process) is the path a prospective customer takes through your company’s sales system. It includes all the stages a lead goes through on their journey, from first becoming aware of your product to eventually making a purchase.

The key to a successful sales funnel is carefully designing and optimizing each step to keep the customer moving toward the eventual purchase. If even one step is poorly executed, it can cause the customer to get stuck and drop out of the funnel entirely.

Why are sales funnels important?

Sales funnels are important because they help businesses track their progress in converting leads into customers. By understanding how many leads are at each funnel stage, businesses can better allocate resources to improve their conversion rate.

In addition, sales funnels help businesses identify where there might be bottlenecks in their sales process. If a particular step in the funnel takes longer than expected, it can indicate a problem that needs to be addressed.

Finally, sales funnels can be used to track the performance of individual salespeople or teams. By understanding how much revenue is generated at each funnel stage, businesses can better assess which salespeople or teams are performing well and which ones need improvement.