Looking for the best and easiest sales funnel software tools to grow your business in 2024? If so, you’ve come to the right place!

I’ve been building sales funnels for years, and I’ve tried and tested almost every type of sales funnel software out there!

Here are my top 10 funnel builders based on:

  • Price
  • Features
  • Ease of use
  • Delivering results

Let’s get started!


Did you know that most marketing funnels FAIL to get any results?

It’s sad… but true.

Why? It’s NOT because of the software.

It’s because of the strategy.

If you’re looking for the best strategy to get 10, 15, 30 or more high-quality appointments with your ideal clients each month, I highly recommend you watch my free training here which explains how to do this step by step BEFORE choosing any sales funnel software.

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Top 5 sales funnel builders (summary)

If you’re short on time, here is a list of this article’s top 5 sales funnel software solutions.

Tip: A sales funnel on its own is NOT enough to get results. You need to also SAY the right things in your funnel and promote it the right way. Watch this free training to learn how you can do this.

Best sales funnel builder (Top 10 detailed list)

Best funnel building software

Keep reading to learn more about the best funnel-building software in detail (such as the pros, cons, and who it’s best for).

Our Pick



Kartra is the all-in-one sales funnel we personally use for our own business and for the hundreds of clients we work with.

Kartra is a true all-in-one solution and has more features than any other funnel builder on this list.

  • Fast landing pages
  • Advanced email automation
  • Native video hosting & analytics
  • Lots of automation features
  • Sell services & products online
  • Built-in CRM features
  • And lots more
  • Has a bit of a learning curve

1) Kartra

Best funnel builder for small businesses

Kartra home

Kartra is a comprehensive all-in-one funnel builder that helps businesses manage every part of their sales funnels.

Why use Kartra?

Kartra’s biggest Unique Selling Point (USP) is that it’s an all-in-one funnel-building tool. This means Kartra can replace lots of other tools and you’ll save lots of money, time and stress in the process.

Kartra is the funnel-building software I personally use for my funnel, and it’s also the funnel builder that 80% of my clients use.

So, it’s no surprise that Kartra is my number 1 choice for “Best overall all-in-one funnel builder” for small business owners.

What do others say about Kartra?

Here are a few Kartra testimonials and reviews from other users:

Key Features

Here are some of the key features Kartra has:

  • Landing page builder (replaces ClickFunnels, LeadPages, etc)
  • Email marketing automation (replaces Mailchimp, ActiveCampaign, etc)
  • Lead Management CRM (replaces Hubspot CRM, Keap, etc)
  • Order forms (replaces Samcart, WooCommerce, Shopify, etc)
  • Membership site builder (replaces Kajabi, Teachable, etc)
  • Surveys & Quizzes (replaces Wufoo, Typeform, etc)
  • Native video hosting (replaces Wistia, Vimeo, etc)
  • Helpdesks (replaces ZenDesk, HelpDesk, etc)
  • Affiliate Management (replaces 3rd party affiliate software)
  • Kartra Agency (lets you resell Kartra to your clients)


As you can see, Kartra can replace a lot of other software you might already be using.

This makes building funnels easier, quicker and cheaper.

See my full Kartra review here.

Plans and Pricing

  • Starter: $79 per month billed annually / $99 billed monthly
  • Silver plan: $149 per month billed annually / $199 billed monthly
  • Gold Plan: $229 per month billed annually / $299 billed monthly
  • Platinum plan: $379 per month billed annually / $499 billed monthly

There’s a 30-day money-back guarantee, so you can get your money back if you don’t like it.

Click here to get a Kartra 14-day trial!

2) GoHighLevel

Best funnel builder for marketing agencies

GoHighLevel homepage

GoHighLevel (GHL) is an all-in-one funnel builder, similar to Kartra. The key difference though is that GoHighLevel is specifically built for marketing agencies only.

As an agency owner, you can white-label GoHighLevel and sell it to your clients for any price you like.

For example, you pay GHL $297/month for their “Agency Unlimited Account” account.

GHL Pricing Packages

The GHL unlimited agency account allows you to have UNLIMITED sub-accounts for your clients.

You could sell each sub-account to a client for $150/month each.

So, if you have 10 clients x $150/month per subaccount = $1,500 in monthly recurring revenue for your agency by reselling GoHighLevel’s marketing automation software.

As you can see, this is a great way to start building your own white-label SAAS software company and build up a passive income.

Key Features:

  • All-in-one marketing automation software
  • Includes sales funnel features, email marketing, website builder, and more
  • Templates available to save time and create a professional look
  • Email integrations make it easy to connect your sales funnel with your email campaigns
  • Lead capture tool helps you build a database of potential customers
  • CRM included with automated SMS text follow ups

What does GoHighLevel replace?

Because GoHighLevel is an all-in-one funnel builder, it replaces most other funnel building tools as seen here:

GoHighLevel vs other marketing software

Plans and Pricing

GoHighLevel offers a free 14-day trial, so you can try out the software before committing to a paid plan. Plans start at $97 per month for an ‘Agency Starter Account’ or $297/month for an ‘Agency Unlimited Account’.

The ‘Agency Starter Account’ is a great way to test the tool and see if you like it. If you like it, you can upgrade to an ‘Agency Unlimited Account’ later on and start reselling subaccounts to your clients.

Click here to get a 14-day GoHighLevel Trial

3) Involve.me

Involve.me is a very impressive sales funnel-building tool, especially considering the price! It’s the cheapest sales funnel builder on this list and even comes with a free forever plan.

Click here to try Involve.me for free!

With involve.me, you can create interactive sales funnels effortlessly without needing any code. The tool is especially good for startups on a small budget or for beginners who just want an easy way to create sales funnels.

One of the features I love the most about Involve.me is its form builder. It allows you to create beautiful forms with images designed to get higher engagement compared to just text-only forms.

Here’s an example of an image-type question you can ask on your lead forms:

As you can see, adding images next to your questions is a great way to get higher engagement from your opt-in forms, application forms, or even customer survey forms.

And best of all, Involve.me comes with over 250 templates to save you time and make the funnel-building process even easier. These templates are easy to customize to align with your branding, ensuring a consistent and professional look.

What I like & dislike about Involve.me

Involve.me Pros

  • Incredibly easy to use
  • Beautiful form designs
  • Hundreds of templates
  • Free forever plan
  • Cost-effective paid plans
  • Drag and drop landing page builder
  • Advanced analytics
  • Integrates with lots of 3rd party tools and apps
  • Create custom price quotes with a no-code calculator
  • Send emails without using a 3rd party email marketing tool

Involve.me Cons

  • Doesn’t have built-in native video hosting
  • Not as many features compared to other all-in-one funnel builders

I particularly appreciated the ability to view partial submissions, which helps identify potential leak points in your funnels. This level of data visibility enables you to optimize your funnels for better conversion rates and overall effectiveness.

Involve.me key features

  • Drag and drop interface for easy customization
  • 250+ templates to choose from or start from a blank canvas
  • Integration with CRM tools, email automation platforms, and more
  • Payment gateway options for online sales
  • Complete responsiveness for mobile devices
  • Detailed analytics and reporting with visibility into partial submissions
  • Personalization of questions through answer piping
  • Pricing plans range from free (Basic) to paid plans starting at $19/month (Starter)

Involve.me plans and pricing

In terms of pricing, involve.me offers a Basic plan that is free forever, making it an excellent option for business owners on a budget. Additionally, there is a 14-day free trial available for those interested in testing out the premium features.

The paid plans, starting from $19/month for the Starter plan, offer more advanced functionality and are still a lot cheaper compared to other funnel builders.

Final thoughts on Involve.me

Overall, Involve.me exceeded my expectations as a sales funnel building tool. Its intuitive interface, extensive customization options, seamless integrations, and robust analytics make it a standout choice.

Whether you’re a beginner or an experienced marketer, Involve.me provides the tools you need to create engaging and effective sales funnels.

Try involve.me’s funnel builder today and revolutionize your sales funnels!

4) ClickFunnels

Good for beginners

ClickFunnels home

ClickFunnels is one of the original sales funnel builders that helps businesses market, sell, and deliver their products online.

What I like & dislike about ClickFunnels


  • Includes a lot of helpful online training by Russell Brunson and his partners (but, one could argue, you could still use the training with ANY other funnel builder)
  • Easy to use for beginners
  • A landing page builder is very fast, responsive and easy to use


  • Doesn’t have native video hosting features (so you need to pay extra for this)
  • Lacks some of the all-in-one features that Kartra and GoHighLevel give you
  • You need to pay extra for the automated follow-up email marketing features

Plans and Pricing:

ClickFunnels offers two pricing plans: the Standard plan and the Enterprise plan.

The Standard plan ($97/month) lets you start building landing pages.

The Enterprise plan ($297/month) includes everything else you’ll need to launch successful lead generation funnels. The enterprise plan is recommend if you want access to most of their all-in-one features.

ClickFunnels offer a 14-day free trial, so you can check out their features and see if it’s a good fit for your business before committing to a paid plan.

Overall, ClickFunnels is a REALLY good funnel builder. But when you compare ClickFunnels to Kartra or GHL, it doesn’t give you as much value for the same price.

5) HubSpot’s Marketing Hub

Best for Larger Enterprise Businesses

Hubspot marketing automation software homepage

Hubspot’s Marketing Hub is another great all-in-one funnel builder. Though HubSpot’s primary function is as a CRM software, it has expanded its offerings considerably over the years and increased its market share significantly.

HubSpot is a user-friendly yet powerful sales funnel software ideal for anyone looking to increase their sales online.

HubSpot’s features include content management, lead capture forms, and automatic lead assignment to sales reps. You can also use HubSpot to create landing pages, track SEO keywords, and get detailed reports on your website’s traffic.

HubSpot integrates with various other business software, so you can use it as part of your sales stack. The software is a good choice for small businesses and enterprise companies alike.

It offers a free version of its software and three paid plans: Starter, Professional, and Enterprise. The paid plans start at $50 per month and include additional features, such as unlimited users and advanced reporting.

In my experience, Hubspot works best for larger businesses and enterprise-level customers.

Key Features:

  • Content management
  • Lead capture forms
  • Automatic lead assignment
  • Landing pages
  • Website traffic reports
  • Integrations

Plans and Pricing:

HubSpot offers free and paid plans starting at $45 per month. You can see all the features included in each plan on their official website.

6) GetResponse


GetResponse is one of the most complete email marketing platforms and they’ve recently added new features to help you build funnels too.

GetResponse’s Conversion Funnel is quick and simple to set up, and it’s clear how your leads filter through visually. The software is also very user-friendly, with a drag-and-drop editor for landing pages and an easy email builder.

Conversion tracking is included in all plans, so you can see which campaigns are working and which need to be improved. GetResponse also offers 24/7 customer support, so you can get help when you need it.

This platform is a good choice if you’re looking for an all-in-one solution that includes email marketing, landing pages, and webinars.


  • Email marketing
  • Landing pages
  • Webinars
  • Integrated with eCommerce platforms
  • Conversion tracking
  • 24/7 customer support

Plans and Pricing:

GetResponse offers a 30-day free trial to try out the platform before committing to a paid plan. After the trial, plans start at $15 per month.

7) Systeme.io

Excellent free funnel builder

Systeme.io is an all-in-one platform that helps businesses with sales, marketing, and delivery. The software includes everything you need to create and deliver your products, including a website builder, landing pages, email marketing, and more.

One of the best features of systeme.io is that is has a FREE plan with some excellent features. This makes it a great option for beginners.

With Systeme.io, you can easily create a professional-looking website for your business. The platform also comes with a landing page builder, so you can create pages that convert your website visitors into leads and customers.

Systeme.io includes email marketing features so that you can stay in touch with your customers and prospects. You can also use the software to automate your sales and delivery process. Automation can save you time and help you close more sales.

The software is easy to use and includes features that businesses of all sizes can benefit from. If you need help, customer support is available 24/7.

Key Features:

  • Website Builder
  • Landing page builder
  • Email marketing
  • Automated sales and delivery
  • 24/7 customer support

Plans and Pricing:

Systeme.io offers a 14-day free trial, so you can try out the platform before committing to a paid plan. After the trial, plans start at $27 per month. They also offer a lifetime free plan for businesses just starting.

8) ActiveCampaign


ActiveCampaign is primarily an email marketing platform that includes a sales funnel tool and CRM features. ActiveCampaign is best known for automation. It can automate a lot of your sales and marketing processes to save time and increase efficiency.

The email builder is easy to use and lets you create beautiful emails that engage your subscribers. You can also use the platform to segment your list so that you can send targeted emails to different groups of people.

ActiveCampaign also includes powerful CRM features to track your sales pipeline and manage your customer relationships. The software is a good choice for businesses that want to automate their sales and marketing processes.

The segmentation and automation features are included in all plans, so you can start using them immediately. ActiveCampaign offers 24/7 customer support, so you can get help when you need it.

Key Features:

  • Email marketing
  • Automation
  • Social marketing
  • Segmentation
  • Website visitor tracking
  • Campaign planning

Plans and Pricing:

ActiveCampaign offers a 14-day free trial, so you can try out the platform before committing to a paid plan. After the trial, plans start at $29 per month.

9) Thrive Suite

Best WordPress Funnel Builder

Thrive Suite

Thrive Suite is a powerful sales funnel software specifically built for building sales funnels on WordPress.

The biggest advantage to using Thrive Suite is that because it’s hosted on your own WordPress site, it’s a fraction of the cost compared to other sales funnel software.

Key features:

  • With Thrive Leads, you can create beautiful opt-in forms to grow your email list.
  • Thrive Architect lets you build custom landing pages to increase conversions.
  • Thrive Ultimatum let’s you create limited-time offers to boost sales.

The software is a good choice for businesses of all sizes. It has a drag-and-drop editor that makes it easy to use, even if you don’t have any technical expertise.

Plans and Pricing:

Thrive suite has two plans: quarterly for $99 and yearly for $199. The yearly plan is very cost-effective. If you look at the monthly cost, it’s just under $17/month. However, Thrive Suite only handles your landing pages. So you’ll need to integrate it with email marketing software for it to work properly (which does cost extra).

10) Leadpages

Lead Pages

Leadpages is a powerful software that allows you to create beautiful sales funnels and landing pages. With Leadpages, you can capture leads, build your email list, and grow your business.

Leadpages is one of the most popular sales funnel builders today. It is popular because it is easy to use when building landing pages.

To get started you can modify pre-designed website templates, including conversion kits for creating checkout forms, pop-ups, alert bars, and AB testing, using the Drag & Drop Builder.

Overall, Leadpages is an excellent tool for business owners who want to increase their online sales. The functions are easy to use and integrate with many popular email marketing platforms.


  • Lead capture forms
  • Landing pages
  • Email marketing
  • Real-time tracking
  • Pre-designed website templates

Plans and Pricing:

Leadpages has three plans: Standard ($49/month) and Pro ($99/month). A free trial is also available.

11) Keap


Keap (formerly Infusionsoft) is a cloud-based customer relationship management (CRM) platform that helps businesses create, manage and promote sales funnels.

The new features in this software will help you capture and convert leads more efficiently. It includes features like appointment booking, which lets clients book time that works for them.

The automated email follow-up feature is a great way to reach out to customers who filled out a form on your website. This will help you keep in touch with them and ensure they know about your business.


  • Lead capture forms
  • Relationship tracking
  • Appointment booking
  • Customer surveys
  • Email marketing
  • 2,000+ integrations
  • Marketing automation
  • Sales pipelines
  • Quotes & invoices
  • Online payments

Plans and Pricing:

Keap has two plans: Pro and Max. The PRO plan starts at $129 per month, and the max plan starts at $199 per month.

In conclusion, what is the best sales funnel software?

The best sales funnel software really depends on your needs. Here are my top 3 picks, depending on your unique situation:

Kartra: Best for small business owners or consultants. It has the most all-in-one features compared to any other funnel building software. It’s also easy to use, cost-effective and very powerful in the right hands.

GoHighLevel: Best for marketing agency owners who want to resell or white-label their own sales funnel software to resell to clients for a profit.

Hubspot: Best for larger businesses looking for an enterprise solution. Has useful features that can share data across marketing and sales teams.

Need help building high converting funnels?

If you’d like me to help you create and promote your new sales funnel be sure to watch my free Masterclass training here.

The free training explains how to get 10, 15, 30 or more high-quality appointments with your ideal clients each month (step-by-step). The training also explains how I can help you implement everything if you need extra help. Once again click here to watch the free training.


What is a sales funnel?

Sales funnel steps

A sales funnel (sometimes called a conversion funnel or sales process) is the path a prospective customer takes through your company’s sales system. It includes all the stages a lead goes through on their journey, from first becoming aware of your product to eventually making a purchase.

The key to a successful sales funnel is making sure that each step is carefully designed and optimized to keep the customer moving forward toward the eventual purchase. If even one step is poorly executed, it can cause the customer to get stuck and drop out of the funnel entirely.

Why are sales funnels important?

Sales funnels are important because they help businesses track their progress in converting leads into customers. By understanding how many leads are at each funnel stage, businesses can better allocate resources to improve their conversion rate.

In addition, sales funnels help businesses identify where there might be bottlenecks in their sales process. If a particular step in the funnel takes longer than expected, it can indicate a problem that needs to be addressed.

Finally, sales funnels can be used to track the performance of individual salespeople or teams. By understanding how much revenue is generated at each funnel stage, businesses can better assess which salespeople or teams are performing well and which ones need improvement.