Welcome to the Skyline Social Blog
Keep up to date with all things Social. Our blog combines useful tips and tricks, meaningful industry insights as well as news and updates
How to use Facebook (and Instagram) Lead Ads
Do you want to generate leads as easily and quickly as possible? Then Facebook Lead Ads is a great place to start. In this article, I will walk you through how to create a Facebook Lead Generation advert that works on both Facebook & Instagram. What are Facebook...
How to be consistent in marketing your business (and why it’s important)
Have you ever felt frustrated whenever you try something new in your marketing and it doesn’t seem to work as well as you’d have hoped? Or, maybe you know what you need to do in your marketing to get better results, but you just find it difficult to keep doing it? In...
How social media can help you grow your business
You probably already know that a lot of people, including your potential customers, are on social media. But have you ever asked yourself: “How does social media actually help me grow my business?” “How does social media help my business win more customers?” “How does...
7 LinkedIn tips for business professionals to boost leads and sales
With over 467 million members now on LinkedIn, we are living in an age where connecting with potential clients couldn’t be easier, or more immediate. An excellent chance for ‘social selling’, a well-thought out LinkedIn presence can quickly grow your sales figures....
The ultimate guide on how to generate leads organically for your business using Twitter
With social media, every channel works in a slightly different way. To get the best results, you need to isolate exactly what each social media platform allows you to do best and tailor your approach to make the most positive contribution. Twitter is a unique social...
An important lesson United Airlines’ social media nightmare can teach businesses
Well, unless you’ve been living under a rock, you’ve probably heard about the United Airlines incident that has taken social media, and consequently the world, by storm. It all started when a United Airlines passenger was pulled out of his seat and dragged across the...
How to find leads and people looking for your services using LinkedIn Search
Did you know LinkedIn has a pretty powerful search feature that allows you to find people who are looking for your services in real-time? It's super-easy and takes as little as 2-minutes to get started. We've even picked up a few clients ourselves using this exact...
What is content marketing, anyway?
Ahh “Content Marketing”. I remember a few years ago I would mention this to people who would look at me back with a blank expressions on their face. “Content... what?” Well, a few years on, and today more people than ever, are starting to embrace the power and...
10 statistics that will help you stand out on social media
Let’s begin with a little context. The internet currently has 3.17 billion users, just under half of the world’s entire population. The number of people using social media has already risen by 176 million people since 2016, and the average person has five social media...
Why now is the right time to start creating educational content for your business
If you are a business that operates online in 2017, then you will have no doubt been told how important content marketing can be as a tool for your business. The people telling you this might not have explained why, but the seed will certainly have been sown. Content...
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