Welcome to the Skyline Social Blog
Keep up to date with all things Social. Our blog combines useful tips and tricks, meaningful industry insights as well as news and updates
What you need to know about successfully creating content for your business
Why content is an important marketing tool for your business Unless you’ve been living under a digital-proof rock, you will likely be aware of the uses of online content creation for growing business recognition and engagement. In this day and age, content is one of...
3 Simple steps to generate more leads with Facebook ads
How to advertise on Facebook for your business If you’re new to using Facebook ads or have tried it in the past with little results, you might find Facebook advertising a little daunting. Perhaps you don’t know whether it’s right for your business, what the best...
What is Facebook Messenger marketing?
You may have heard whispers and rumours about the new and rapidly growing marketing technique that has been taking the digital world by storm: Facebook Messenger marketing. But perhaps you’re still a little unsure about what exactly it is, and how it can be used as an...
Do you really need a social media plan or can you just make it up as you go along?
You have a rough idea of what you’d like to achieve in your business and you know more or less some of the tactics and strategies with social media and digital marketing that will help you get there. So now you’re wondering, ‘do I really need to spend more time with...
How to target business owners on Facebook ads
Think LinkedIn is the ONLY channel for B2B? Think again! 🙂 We use both Facebook and LinkedIn for lead generation and Facebook (believe it or not) most of the time performs best when targeting business owners using paid ads. Are you wondering how on earth you'll find...
What tools or resources would you recommend for tracking conversions on social media?
There are 4 things I recommend you track in your business: Reach Leads New business opportunities Sales To learn more about how to track these areas in your business, watch the video below: https://www.youtube.com/watch?v=FE6Syo6x2Fo Summary of the video: Tracking...
How much does it cost to acquire a new client on social media?
A prospect told me recently they read online that it costs $18.68 to acquire a new client or customer on social media. Is that true? Is there a "special number"? How can you really measure the ROI from your social media spend - or from you're marketing in general?...
How can I find my potential clients on social media? Which are the best channels for me?
Have you ever asked yourself: Which social media channels are my clients and potential clients using? How can I easily find out before spending any money on paid ads? The last thing you want to do is spend your time and money on a social media platform that your...
Google vs Social Media: Which is best for lead generation?
When it comes to finding your potential clients on the internet, there are two main ways you can do this: Google and social media. So you may be wondering: Which channel is better, Google or social media? Which channel will generate higher quality leads? Which channel...
Facebook Ads vs LinkedIn Ads: Which is best for lead generation?
Are you looking to target other businesses, but you’re not sure whether to use Facebook ads or LinkedIn ads? In this article, I’ll go through the pro’s and con’s of both channels to help you make an educated decision on what social media channel has the highest...
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