by Ashley Davis | Oct 11, 2026 | Lead Generation
Most coaches do not have a lead problem. They have a qualified-lead problem. They may be getting inquiries, social-media engagement, or people saying they are interested. But many do not book a call. Others do not show up. Some do not have the budget or urgency to... by Ashley Davis | Oct 10, 2026 | Lead Generation
If your Meta Ads cost per appointment is too high, the answer is not always to spend less. I’ve found that a few small changes can lower your cost per qualified appointment. They can also improve the quality of the calls you book. The goal is not to generate the... by Ashley Davis | Oct 10, 2026 | Lead Generation
Most annuity advisors want more than a list of names and phone numbers. They want people to understand the value of a conversation before they book time on the calendar. That was the goal in this private client case study. We helped an advisor starting a new annuity... by Ashley Davis | Oct 8, 2026 | Lead Generation
For a long time, the standard Facebook lead-generation playbook was pretty simple. Run a short ad, collect a name and phone number, then have someone follow up until that person books a call. But I’ve found that approach often creates colder prospects and a longer... by Ashley Davis | Sep 12, 2026 | Lead Generation
In the video below, I walk through exactly how one financial advisor client generated 63 self-booked appointments in approximately 2.5 months with Meta ads. The campaign reached people approaching or already in retirement, used a $300,000 minimum investable-assets... by Ashley Davis | Sep 12, 2026 | Lead Generation
If you are building a funnel to generate leads and sales appointments, one question comes up repeatedly: Should you use a video sales letter or a webinar? Both can work. Both can educate prospects, build trust, and lead to booked calls. But they do not ask the... 
