Kartra Review Updated for 2022

When it comes to building marketing and sales funnels for your business, you can sometimes feel overwhelmed by all the different options that are available to you.

In my own business, I have tried a wide range of different tools, such as:

  • ClickFunnels
  • GrooveFunnels
  • ActiveCampaign
  • MailChimp
  • Hubspot
  • ConvertKit
  • High Level
  • Zoho,
  • And more!

And yet… I still keep coming back to Kartra.

Is Kartra The Best Funnel Building Software?

Most other funnel building tools will fit into one of these two categories:

  • They focus on ONE thing and do one thing really well
  • They focus on lots of things but only do them all mediocrely well

Kartra, on the other hand, is one of those rare tools that actually does everything VERY well. It’s a true all-in-one solution.

Click here to get a 14-day Kartra Trial to try it for yourself!

How to set up your Kartra funnel

If you’re looking to save time, I provide a full done-for-you Kartra funnel designed to generate leads and sales appointments. This includes the landing pages, forms, follow-up emails, and everything you need to promote the funnel successfully.

The whole funnel can be installed in your own Kartra account at the click of a button.

If you’d like to learn more, watch this video here.

In the rest of this article, I’ll break down the main (and best) features of Kartra and how they are better – or at least on the same level – as many of Kartra’s competitors.

Kartra Pages

Your landing page is going to be one of the most important parts of your funnel because it is where you put all your text, images, and content (such as videos) to get people to convert and go to the next step in your funnel.

When it comes to building landing pages, you want something that is:

  • Easy to use
  • Fast loading times
  • Converts well

In my experience, Kartra pages aren’t as easy to use as ClickFunnels (see also: Kartra vs ClickFunnels: Which is best?), but it IS still a lot better than other tools.

More importantly, Kartra pages load fast!

A lot faster than many of its competitors.

Page load speed is a huge factor that contributes to conversions. So it’s great to see Kartra pages do this well.

Kartra also has lots of ready-made templates that you can use, many of which have already been proven to convert well. This will save you a lot of time vs trying to do everything yourself from scratch.

Kartra Opt-in Forms

Most other funnel building tools will have an empty opt-in form with EMPTY fields by default. But Kartra forms works a little differently.

If someone fills in a Kartra form ANYWHERE (it doesn’t even have to be on your funnel) Kartra will remember the fields they’ve entered. So, next time they see another Kartra form, the form will be pre-populated with their information.

This saves people time (they don’t need to enter their info again) and as a result, can increase your conversion rates.

This feature is called “Form Memory” as seen here:

Form Memory

Kartra Videos

Kartra videos can replace other paid video hosting software (such as Vimeo).

Kartra videos allows you to host your videos on your landing pages and tag people based on what percentage of the video they watch or different actions they take on the video.

This video tracking behavior can then be used to start or stop other marketing automation features within Kartra.

For example, you could automatically send someone an email via Kartra if they watch 50% or more of your video.

Video Tagging

Many other video hosting platforms can do something similar. But the great thing is that by using Kartra, you don’t have to pay any extra for additional video hosting software. It’s all part of Kartra’s all-in-one solution.

Kartra Email Marketing

Kartra has a very robust email marketing platform, which from my experience, is most similar to ActiveCampaign’s advanced email marketing features.

There’s nothing necessarily “special” about Kartra Mail and I wouldn’t say it’s better than other email marketing solutions, but I would say it’s on the same level. The advantage of course is that because Kartra Mail is part of the Kartra ecosystem, it can easily be integrated with other parts of Kartra without needing 3rd party software (like Zapier) to connect everything together.

Similar to Kartra Pages, Kartra Email also has a lot of email templates you can use. However, I don’t recommend using them. I’ve found keeping your emails simple (and making them look less like newsletters) works a lot better.

No one wants to open an email from a company newsletter, but people don’t mind opening emails from a friend. So, make your emails look like it’s a personal email rather than a company newsletter style email.

Kartra Mail also gives you the usual statistics you can expect to find from pretty much any other email marketing software (open rates, click through rates, etc).

Here is an example:

Kartra Mail Stats

Kartra Mail Cons:

There are two potential problems some might face with using Kartra Mail. It’s nothing major, but I do think it’s worth pointing out.

1 – Kartra is very strict when it comes to importing leads. So, if you buy leads rather than generate leads yourself, you probably won’t be able to import them into Kartra. Kartra only allows you to import leads who have opted-in to your emails. So you can’t just scrape an email database somewhere and import it into Kartra. Other tools (like Mailchimp) are less strict with these rules. But Kartra is very strict with this because they want to keep their email deliverable and open rates high for everyone using Kartra Mail.

2 – Kartra has a small “Powered by Kartra” image at the bottom of all emails. It’s not a huge deal, but I’m still giving you a heads up just in case these kinds of things bug you. It would be nice if Kartra allowed you to remove this (like Mailchimp does) but right now it’s not possible.

Kartra Checkouts

Kartra Checkouts

If you have a service based business, you might think selling products online through Kartra Checkouts isn’t for you. But that’s not true! You can sell ANYTHING online with Kartra (including services).

My own business is a service based business (we provide lead generation services) and we use Kartra to bill our clients.

Kartra allows you to set up one-time or recurring payments automatically. Everything is easy to use and it works well. I’ve been using it for years and never had any issues.

Other Kartra Features

These are just a few of the many features available on Kartra. Check out their website for a full list of features.

Is Kartra good for service based businesses?

Yes! Kartra can work for any online business, including service based businesses. I have a service based business and I use Kartra for both my marketing and sales automation.

How can I learn Kartra?

The Sales Accelerator lead generation online course & consulting goes through how to use Kartra and (more importantly) how to promote your Kartra funnel once it’s up and running.