Are you looking for the best B2B or B2C lead generation companies and services to help you grow your business?

If so, you’re in the right place!

After running thousands of lead generation campaigns (see some of our results), here are our top B2B and B2C companies and services to help you grow your business!

How to choose the best lead generation company

When choosing the best B2B or B2C lead generation company, there are a few things you need to keep in mind.

First, what kind of leads do you need?

Are you looking for business-to-business leads or consumer leads?

Once you know what kind of leads you need, you can start to look for companies that have experience in that area.

The next thing to keep in mind is your budget.

How much can you afford to spend on lead generation?

Many companies offer lead generation solutions at different price points. It is important to find one that fits your budget. Here are our price points.

Finally, how important is lead quality to you?

Qualified Leads

There are ways to buy leads and get thousands of them very quickly, but they usually aren’t of good quality. That’s why many business owners prefer to get higher quality leads.

This means you get fewer leads, but the leads are more likely to convert into clients.

Our lead generation company aims to help our clients acquire high-quality, pre-qualified leads with their ideal clients.

In other words, we’d rather get 10 really high-quality leads that are likely to convert into clients vs 100 low-quality leads that are unlikely to convert.

How about you?

If you prefer quality over quantity, then be sure to watch my free Masterclass training.

This free training covers the best strategy for generating B2B or B2C leads in an automated, profitable, and scalable way.

Once you have the right strategy, you can use different lead generation companies and services to get more leads into your lead generation funnel.

Prefer to outsource lead generation?

If you’re looking to outsource your lead generation, be sure to check out our done-for-you lead generation services. This free training also explains how our lead generation strategy works in more detail.

What are the B2B & B2C best lead generation companies & services?

Here are some of the top lead generation companies and services to help you grow your business:

1. The Sales Accelerator

Best overall for B2B and B2C leads

Sales Accelerator Course

The Sales Accelerator is the best way to get high quality B2B or B2C leads on autopilot.

However, this lead generation program is designed to give your business more than just “leads” on its own. It helps you get leads that convert into 10, 15, 30, or more high-quality appointments each month with your ideal clients in a predictable, profitable, and scalable way.

There is an online course with lifetime 1-to-1 support or a done-for-you option.

What makes this lead generation service unique?

  • You get proven sales funnels, ad templates, follow-up emails + more that already convert
  • Step-by-step training videos on how to set up the lead generation campaign (or choose the done-for-you option if you prefer to outsource all the work)
  • Customize your lead generation campaign for your target audience and the kind of leads you prefer to generate
  • Get leads for free using Google and/or YouTube SEO
  • Generate leads via paid advertising platforms like TikTok ads and Facebook ads
  • Retarget leads on thousands of different websites (Yahoo!, MSN, Forbes, etc)
  • This lead generation strategy works for both B2B and B2C leads
  • Convert leads into clients with high-converting emails
  • 1-to-1 ongoing consulting & support to help you get the fastest results

Want to learn more?

Click here to watch a video that explains how it all works in more detail.

2. Meet Alfred

Meet Alfred Tool for LinkedIn

Looking to get B2B or B2C leads with LinkedIn automation? Meet Alfred is a B2B lead generation company that allows you to use LinkedIn automation software to generate leads.

Although Meet Alfred works best for B2B lead generation because it uses LinkedIn, it can also work well for B2C lead generation (if your target audience is on LinkedIn).

With Meet Alfred you can target people based on:

  • Job titles
  • Industry
  • Company size
  • Keywords they use in their LinkedIn profile

Click here to get a free Meet Alfred trial

Meet Alfred is especially good for:

  • Lead generation on a budget (less than $100/month)
  • B2B lead generation
  • Lead generation automation
  • Appointment setting

See ‘Step 4’ of this video for one simple change you can make to your LinkedIn strategy to double your leads & clients.

3. Linked Helper 2

Linked Helper 2 Weekly LinkedIn invite limit

If you’re looking to get B2B leads on autopilot, then Linked Helper 2 is another great budget-friendly LinkedIn lead generation automation tools.

The advantage of using Linked Helper 2 is that it costs less compared to Meet Alfred and has more advanced customization features.

The disadvantage is that Linked Helper is slightly more complicated than Meet Alfred.

See also: What is the best LinkedIn automation lead generation tool?

Linked Helper is best for:

  • Low-cost lead generation (less than $50/month)
  • B2B lead generation
  • Lead generation automation
  • Appointment setting through LinkedIn outreach
  • Building email lists

See ‘Step 4’ of this video for how to get leads and clients each month from LinkedIn automatically.

4. LinkedIn Sales Navigator

LinkedIn sales navigator packages / pricing

Looking to manually reach out to B2B leads? LinkedIn Sales Navigator is a powerful tool for finding and connecting with B2B leads on LinkedIn.

LinkedIn Sales Navigator provides you with the ability to search for leads by company, job title, or location.

You can combine your LinkedIn Premium sales navigator subscription with LinkedIn automation software to get the most amount of leads possible on LinkedIn.

LinkedIn Sales Navigator works best for:

  • Sales teams
  • Account-based marketing
  • Building a list of leads
  • Targeting larger companies
  • Reaching key decision makers
  • Building sales intelligence
  • When combined with LinkedIn automation software

4. Kartra

Kartra Pages

Any lead generation campaign will need a sales funnel to convert strangers into leads, appointments, and clients. Kartra is one of the best funnel building companies to get B2B or B2C leads.

To build a sales funnel, you’ll need to use funnel building software (such as ClickFunnels, Kartra, GrooveFunnels, etc).

My recommendation would be Kartra. Kartra is a powerful, all-in-one funnel-building platform that gives you everything you need to run your business online.

With Kartra, you can easily create beautiful websites, landing pages, sales funnels, membership sites and more. Plus, you get all the tools you need to run your business, including an email marketing tool, a shopping cart, a CRM and more.

We use Kartra for our own business and for helping clients set up appointment funnels that convert cold traffic into sales appointments.

Some key Kartra features include:

  • A/B Testing
  • Email Automation
  • Lead Scoring
  • Customizable Forms and Landing Pages
  • And more

Kartra makes it easy to grow your business by providing everything you need to successfully generate leads, appointments and clients.

To learn more about using Kartra to generate leads & appointments, see ‘Step 2’ of this free training.

Kartra works best for:

  • Managing B2B and B2C leads
  • Nurturing leads
  • Sales and marketing
  • Marketing automation
  • Email marketing
  • Video hosting
  • Hosting online courses
  • Analytics
  • And lots more

Click here to get a Kartra 14-day trial

5. Surfer AI

Looking to get B2B or B2C leads from search engines? Surfer AI helps you optimize your website for better search engine rankings. It provides you with data-driven insights so you can make changes to improve your site’s performance.

Surfer is a valuable tool for any serious business owner who wants to generate more leads from Google organic search.

Surfer AI is easy to use and it doesn’t require any technical knowledge. Just enter your target keywords and Surfer will show you what needs to be changed on your website.

You can then make the necessary changes and track your progress with the software’s built-in analytics.

Click here to sign up for a Surfer AI account

SurferSEO works best for:

  • Generating leads for free
  • Getting high intent leads
  • Getting leads from organic Google searches
  • Search Engine Optimization (SEO)

See ‘Step 4’ of this video to learn how to find the best content that converts into leads, appointments and clients.

6. FastBots

FastBots AI

Want to get B2B or B2C leads from your website? FastBots is an AI-powered B2C and B2B sales and lead generation chatbot. By copying and pasting a simple line of code on your website, you can create a chatbot to converse with website visitors and convert them into leads and clients.

It works well for both B2C and B2B business owners looking to generate leads with AI from their existing website traffic or sales funnel.

What’s unique about FastBots AI?

My favorite part of using FastBots is that the AI bot reads ALL the content on your website. This means it knows how to answer questions you get from potential prospects based on the content you’ve created.

It can also read content from your YouTube videos, PDF manuals, sales scripts, and more.

It’s kind of like having a salesperson working for your business 24/7.

7. Drift

Drift live chat

Want a more manual approach to lead generation? Drift is a live chat tool that allows you to talk to your website visitors in real-time. With Drift, you can engage with leads and customers on your website, in your email campaigns, and on social media.

Drift is a valuable tool for any business that wants to generate more leads and sales from their website traffic.

Drift works best for:

  • Appointment setting
  • Real-time conversations with leads
  • Getting leads from your website
  • Using it with your sales team to convert more leads
  • Content Marketing

However, Drift is best if you want to speak to people with a human.

If you prefer to use AI to speak to leads, then I recommend using FastBots AI instead.

7. Jasper

Are you looking for an AI marketing assistant? Jasper is a great lead generation company that creates marketing content with AI.

This AI writing tool makes it easy for you to write anything from sales copy for your landing pages or the content on your blog posts.

You can then use this content to generate new leads for your business.

With Jasper, you can create content in minutes, not hours. And because it’s powered by artificial intelligence, Jasper gets smarter the more you use it.

If you’re looking for a fast, easy way to create content that will generate leads from your website, then Jasper is a great tool to help you do that.

Click here to get a free trial with an extra 10,000 free words

Jasper is best for:

  • Search engine optimization
  • Creating sales copy
  • Generating leads from Google
  • Content Marketing

8. Facebook Ads

Facebook Ads

Facebook ads can be a great way to generate more leads, but they can also be expensive. If you’re not careful, you can easily spend a lot of money on Facebook ads without seeing any results.

It’s best to use Facebook ads when you already have a high converting funnel or if you have the budget to test different Facebook ads until you find the right combination that converts well.

Here are a few tips to help you get the most out of your Facebook ad spend:

  • Set a budget for your ad campaigns and stick to it.
  • Make sure your ads are targeted to the right audience.
  • Test different ad copy and images to see what works best.
  • Keep an eye on your click-through rate (CTR) and adjust your campaigns accordingly.

By following these tips, you can make sure that you’re getting the most out of your Facebook ad spend and achieving your desired results.

Facebook Lead Ads works best for:

  • B2C and B2B lead generation
  • Automating your lead gen
  • Lead Nurturing
  • Retargeting leads
  • Getting appointments

9. AdEspresso

AdEspresso makes it easy to create, optimize, and track your Facebook ad campaigns. With AdEspresso, you can create professional-looking ads in minutes, without having to hire a designer.

Plus, AdEspresso’s optimization tools help you get the most out of your ad spend by automatically testing different versions of your ads and finding the ones that perform best.

AdEspresso works best for:

  • Running ads with larger budgets
  • Split testing ads
  • Outsourcing your ad testing

10. YouTube Ads

Free YouTube leads

YouTube lead generation through ads or organic search can be a great way to generate both b2c and b2b leads. However, there are a few things you should keep in mind before you start using them.

Here are a few tips for creating successful YouTube ads:

  • Make sure your ad is relevant to your target audience.
  • Keep your ad short and to the point.
  • Use attractive visuals and audio.
  • Use a call to action that is clear and concise

By following these tips, you can create YouTube ads that are effective and successful.

YouTube ads are best for:

  • B2C and B2B lead generation
  • Digital Marketing Sales Leads
  • Inbound and outbound marketing
  • Building your sales pipeline

Using YouTube ads is considered of my top-rated paid advertising platforms for businesses looking to generate leads.

11. Adroll

Retarget website visitors

Are you looking to target leads on non-social media websites? Adroll is a multi channel marketing company that allows you to retarget people on thousands of different non-social media websites.

Wha I like about adroll is how cost-effective it is to retarget leads on thousands of websites like Forbes, Yahoo, MSN, etc. In my experience, this ad platform works well for both for B2C and B2B lead generation campaigns.

Adroll is best for:

  • Lead nurturing
  • Building trust
  • Staying top of mind
  • Showing ads with positive reviews to your clients

12. Hubspot

Hubspot lead generation tool

Are you looking for an inbound lead generation company? Hubspot is a comprehensive inbound marketing and sales platform that offers a wide range of features to help businesses generate leads, convert leads into customers, and grow their business.

Hubspot is best for:

  • Inbound marketing
  • Generating leads from your website
  • Converting leads into customers
  • Lead management

13. Fiverr

Fiverr digital marketing

Fiverr is a freelancing platform where businesses can find, hire, and work with freelancers who specialize in B2C and B2B lead generation services.

It can be a very cost effective way to grow your business because most marketing Gigs on Fiverr are very cheap.

Fiverr is best for:

  • Hiring freelancers for one-time projects
  • Ongoing lead generation services
  • Digital marketing tasks

Here are some examples of B2B lead generation services on Fiverr.

14. Upwork

Upwork marketing

Upwork is a freelancing platform that connects businesses with freelancers who offer a wide range of services, including B2C and B2B lead generation.

While Fiverr is good for one-time projects, Upwork is good if you want to hire a digital marketing freelance to have a more personal and hands-on approach in your business.

Upwork is best for:

  • Hiring freelancers for long-term lead generation projects
  • Ongoing lead generation services
  • Digital marketing tasks

Click here to find lead generation freelancers on Upwork

15. Ahrefs

Ahref website

Looking for one of the best and most reputable SEO companies? Ahrefs is an all-in-one SEO marketing toolset that provides data and insights that helps businesses grow their organic search traffic and sales.

The main products I use with Ahrefs are Ahrefs Site Explorer and Ahrefs Keywords Explorer.

Ahrefs is best for:

  • SEO
  • Keyword research
  • Competitor analysis
  • Link building
  • Content marketing
  • PPC research


Are you looking for a company to reach out to B2B leads? is a sales engagement platform that helps businesses automate their outreach process and generate more leads.

The main features of that I like are:

  • Bulk emailing
  • Email automation
  • Salesforce integration
  • CRM integration

17. Growbots

Looking for a complete all-in-one lead generation company? Growbots is a sales automation software that helps businesses generate leads and close more deals.

The main features of Growbots I like are Lead Scoring, which rates the quality of your leads, and Sales Automation, which automates the process of sending personalized emails to your leads.

Growbots is best for:

  • Generating leads
  • Closing deals
  • Sales automation
  • Lead scoring
  • Email personalization

18. Skyline Social Masterclass

Marketing funnel with vsl lead magnet

Want to learn how to get B2B and B2C leads? Ok, so this one is a bit biased since it’s our own free lead generation training. But the Sales Accelerator Masterclass is a value-packed free training to help you get predictable leads and sales appointments each month in your business.

You can watch the free training by clicking here.

The training works especially well if you’re a B2B or B2C lead generation company looking to get more leads, appointments and clients each month in your business.

The training will help you:

  • Get better quality leads
  • Get high-quality appointments each month
  • Automated your lead generation
  • Get clients for both B2C and B2B Lead Generation