Are you looking for the best B2C or B2B lead generation companies and services to help you grow your business?

If so, you’re in the right place!

After running thousands of lead generation campaigns, here are our top lead generation companies and services that will help you grow your company!

How to choose the best lead generation company

When choosing the best lead generation company, there are a few things you need to keep in mind.

First, what kind of leads do you need?

Are you looking for business-to-business leads or consumer leads?

Once you know what kind of leads you need, you can start to look for companies that have experience in that area.

The next thing to keep in mind is your budget.

How much can you afford to spend on lead generation?

There are a lot of companies out there that offer lead generation solutions at different price points. So it is important to find one that fits into your budget.

Finally, how important is lead quality to you?

Qualified Leads

There are ways you can buy leads and get thousands of leads very quickly, but they usually aren’t good quality. That’s why many business owners prefer to get higher quality leads.

This means you get less leads, but the leads are more likely to convert into clients.

In our lead generation company, our goal is to help our clients get high-quality pre-qualified leads with their ideal clients.

In other words, we’d rather get 10 really high-quality leads that are likely to convert into clients vs 100 low-quality leads that are unlikely to convert.

How about you?

If you’re like us and you prefer quality over quantity, then be sure to watch our free Masterclass training.

This free training goes through the best strategy to generate either b2c or b2b leads in a way that is automated, profitable and scalable.

Once you have the right strategy in place, you can use different lead generation companies and services to get more leads into your lead generation funnel.

Here are some of the top lead generation companies and services to help you grow your business (in no particular order):

Prefer to outsource lead generation?

If you’re looking to outsource your lead generation, be sure to check out our done-for-you lead generation services. This free training also explains how our lead generation strategy works in more detail.

1. Meet Alfred

Meet Alfred Tool for LinkedIn

Meet Alfred is a B2B lead generation company that allows you to use LinkedIn automation software to generate leads.

Although Meet Alfred works best for B2B lead generation because it uses LinkedIn, in some cases, it can work well for B2C lead generation too (if your target audience are on LinkedIn).

Click here to get a free Meet Alfred trial

Meet Alfred is best for:

  • Lead generation on a budget (less than $100/month)
  • B2B lead generation
  • Lead generation automation
  • Appointment setting

2. Linked Helper 2

Linked Helper 2 Weekly LinkedIn invite limit

Linked Helper 2 is one of the best budget-friendly LinkedIn lead generation automation tools.

The advantage to using Linked Helper 2 is that it costs less compared to Meet Alfred. It also has more advanced customization features.

The disadvantage is that Linked Helper is a little more complicated to use compared to Meet Alfred.

See also: What is the best LinkedIn automation lead generation tool? Meet Alfred vs Linked Helper

Linked Helper is best for:

  • Low-cost lead generation (less than $50/month)
  • B2B lead generation
  • Lead generation automation
  • Appointment setting through LinkedIn outreach
  • Building email lists

3. LinkedIn Sales Navigator

LinkedIn sales navigator packages / pricing

LinkedIn Sales Navigator is a powerful tool that allows you to find B2B leads on LinkedIn and connect with them.

LinkedIn Sales Navigator provides you with the ability to search for leads by company, job title, or location.

A lot of people don’t use LinkedIn Sales Navigator because it costs money, but there are ways you get up to a 95% LinkedIn sales navigator discount.

You can combine your LinkedIn Premium sales navigator subscription with LinkedIn automation software to get the most amount of leads possible on LinkedIn.

LinkedIn Sales Navigator works best for:

  • Sales teams
  • Account-based marketing
  • Building a list of leads
  • Targeting larger companies
  • Reaching key decision makers
  • Building sales intelligence
  • When combined with LinkedIn automation software

4. Kartra

Kartra Pages

Any lead generation campaign will need a lead generation sales funnel to convert strangers into leads, appointments and clients.

To build a sales funnel, you’ll need to use funnel building software (such as ClickFunnels, Kartra, GrooveFunnels, etc).

My recommendation would be Kartra. Kartra is a powerful, all-in-one funnel building platform that gives you everything you need to run your business online.

With Kartra, you can easily create beautiful websites, landing pages, sales funnels, membership sites and more. Plus, you get all the tools you need to run your business, including an email marketing tool, a shopping cart, a CRM and more.

Some key Kartra features include:

  • A/B Testing
  • Email Automation
  • Lead Scoring
  • Customizable Forms and Landing Pages
  • And more

Kartra makes it easy to grow your business by providing everything you need to successfully generate leads, appointments and clients.

To learn more about using Kartra to generate leads & appointments, see ‘Step 2’ of this free training.

Kartra works best for:

  • Managing leads
  • Nurturing leads
  • Sales and marketing
  • Marketing automation
  • Email marketing
  • Video hosting
  • Analytics
  • And lots more

5. SurferSEO

SurferSEO helps you optimize your website for better search engine rankings. It provides you with data-driven insights so you can make changes to improve your site’s performance. SurferSEO is a valuable tool for any serious business owner who wants to generate more leads from Google organic search.

SurferSEO is easy to use and it doesn’t require any technical knowledge. Just enter your target keywords and SurferSEO will show you what needs to be changed on your website.

You can then make the necessary changes and track your progress with the software’s built-in analytics.

Click here to sign up for a SurferSEO account

SurferSEO works best for:

  • Generating leads for free
  • Getting high intent leads
  • Getting leads from organic Google searches
  • Search Engine Optimization (SEO)

6. Drift

Drift is a live chat tool that allows you to talk to your website visitors in real-time. With Drift, you can engage with leads and customers on your website, in your email campaigns, and on social media.

Drift is a valuable tool for any business that wants to generate more leads and sales from their website traffic.

Drift works best for:

  • Appointment setting
  • Real-time conversations with leads
  • Getting leads from your website
  • Using it with your sales team to convert more leads
  • Content Marketing

7. Jasper

Jasper is the world’s first AI content creation platform that makes it easy for you to create high-quality, engaging content for your blog, social media, website, and more.

You can use Jasper to help you write your sales copy on your landing pages or the content on your blog posts.

You can then use this content to generate new leads for your business.

With Jasper, you can create content in minutes, not hours. And because it’s powered by artificial intelligence, Jasper gets smarter the more you use it.

If you’re looking for a fast, easy way to create content that will generate leads from your website, then Jasper is a great tool to help you do that.

Click here to get a free trial with an extra 10,000 free words

Jasper is best for:

  • Search engine optimization
  • Creating sales copy
  • Generating leads from Google
  • Content Marketing

8. Facebook Ads

Facebook Ads

Facebook ads can be a great way to generate more leads, but they can also be expensive. If you’re not careful, you can easily spend a lot of money on Facebook ads without seeing any results.

It’s best to use Facebook ads when you already have a high converting funnel or if you have the budget to test different Facebook ads until you find the right combination that converts well.

Here are a few tips to help you get the most out of your Facebook ad spend:

  • Set a budget for your ad campaigns and stick to it.
  • Make sure your ads are targeted to the right audience.
  • Test different ad copy and images to see what works best.
  • Keep an eye on your click-through rate (CTR) and adjust your campaigns accordingly.

By following these tips, you can make sure that you’re getting the most out of your Facebook ad spend and achieving your desired results.

Facebook Lead Ads works best for:

  • B2C and B2B lead generation
  • Automating your lead gen
  • Lead Nurturing
  • Retargeting leads
  • Getting appointments

9. AdEspresso

AdEspresso makes it easy to create, optimize, and track your Facebook ad campaigns. With AdEspresso, you can create professional-looking ads in minutes, without having to hire a designer.

Plus, AdEspresso’s optimization tools help you get the most out of your ad spend by automatically testing different versions of your ads and finding the ones that perform best.

AdEspresso works best for:

  • Running ads with larger budgets
  • Split testing ads
  • Outsourcing your ad testing

10. YouTube Ads

Free YouTube leads

YouTube lead generation through ads or organic search can be a great way to generate both b2c and b2b leads. However, there are a few things you should keep in mind before you start using them.

Here are a few tips for creating successful YouTube ads:

  • Make sure your ad is relevant to your target audience.
  • Keep your ad short and to the point.
  • Use attractive visuals and audio.
  • Use a call to action that is clear and concise

By following these tips, you can create YouTube ads that are effective and successful.

YouTube ads are best for:

  • B2C and B2B lead generation
  • Digital Marketing Sales Leads
  • Inbound and outbound marketing
  • Building your sales pipeline

11. Adroll

Retarget website visitors

Adroll is a multi channel marketing company that allows you to retarget people on thousands of different non-social media websites.

Adroll works both for B2C and B2B lead generation campaigns.

Adroll is best for:

  • Lead nurturing
  • Building trust
  • Staying top of mind
  • Showing ads with positive reviews to your clients

12. Hubspot

Hubspot lead generation tool

Hubspot is a comprehensive inbound marketing and sales platform that offers a wide range of features to help businesses generate leads, convert leads into customers, and grow their business.

Hubspot is best for:

  • Inbound marketing
  • Generating leads from your website
  • Converting leads into customers
  • Lead management

13. Fiverr

Fiverr digital marketing

Fiverr is a freelancing platform where businesses can find, hire, and work with freelancers who specialize in B2C and B2B lead generation services.

It can be a very cost effective way to grow your business because most marketing Gigs on Fiverr are very cheap.

Fiverr is best for:

  • Hiring freelancers for one-time projects
  • Ongoing lead generation services
  • Digital marketing tasks

Here are some examples of B2B lead generation services on Fiverr.

14. Upwork

Upwork marketing

Upwork is a freelancing platform that connects businesses with freelancers who offer a wide range of services, including B2C and B2B lead generation.

While Fiverr is good for one-time projects, Upwork is good if you want to hire a digital marketing freelance to have a more personal and hands-on approach in your business.

Upwork is best for:

  • Hiring freelancers for long-term lead generation projects
  • Ongoing lead generation services
  • Digital marketing tasks

Click here to find lead generation freelancers on Upwork

15. Ahrefs

Ahref website

Ahrefs is an all-in-one SEO marketing toolset that provides data and insights that helps businesses grow their organic search traffic and sales.

Ahrefs main products are Ahrefs Site Explorer and Ahrefs Keywords Explorer.

Ahrefs is best for:

  • SEO
  • Keyword research
  • Competitor analysis
  • Link building
  • Content marketing
  • PPC research

16. Outreach.io

Outreach.io is a sales engagement platform that helps businesses automate their outreach process and generate more leads.

Outreach.io main products are Outreach sequences and Outreach templates.

Outreach.io is best for:

  • Bulk emailing
  • Email automation
  • Salesforce integration
  • CRM integration

17. Growbots

Growbots is a sales automation software that helps businesses generate leads and close more deals.

Growbots main products are Lead Scoring, which rates the quality of your leads, and Sales Automation, which automate the process of sending personalized emails to your leads.

Growbots is best for:

  • Generating leads
  • Closing deals
  • Sales automation
  • Lead scoring
  • Email personalization

18. Skyline Social Sales Accelerator

Marketing funnel with vsl lead magnet

Ok this one is a bit biased since it’s our own lead generation service, but the Sales Accelerator is one of the best lead generation training programs to help you get predictable leads and sales appointments each month in your business.

It works so well that it’s even backed up with a one-year action based money back guarantee.

You can learn more about the Sales Accelerator by watching this video.

And if you don’t feel like doing everything yourself, we also have a done-for-you lead generation option too.

The Sales Accelerator is best for:

  • Better quality leads
  • Predictable high quality appointments each month
  • Automated lead generation
  • Both B2C and B2B Lead Generation

FAQs

What is B2B lead generation?

B2B Lead generation is when you generate leads, or potential customers, for a business by targeting other businesses.

What is B2C Lead Generation?

B2C lead generation is when you generate leads, or potential customers, for a business by targeting consumers who are not business owners.

What is the difference between B2B and B2C lead generation?

B2B lead generation focuses on targeting businesses (business to business) and B2C lead generation focuses on targeting consumers (business to consumer).

Even though B2C and B2B lead generation are targeting different audiences, the principles and strategies used for lead generation are the same with both B2C and B2B lead gen.

Why?

Because at the end of the day, with both B2C and B2B lead generation, you’re still targeting people. With B2C lead gen, you’re targeting people directly and with B2B lead gen you’re targeting people who work in businesses.

So the strategies you use to generate leads can work for both B2C and B2B businesses. The reality is all businesses are really B2H (Business to human).

Why is lead generation important for businesses?

Lead generation is important for businesses because it allows them to find and target potential clients who may be interested in their products or services.

Lead generation can be done through a variety of methods, such as online advertising, cold calling, or direct mail. However, businesses must be careful not to bombard potential customers with too much information or they may become overwhelmed and lose interest.

Businesses should focus on providing potential customers with helpful and relevant information that will encourage them to learn more about the business and what it has to offer. By doing this, businesses can build trust and credibility with potential customers, which can eventually lead to sales.

The most important thing for businesses to remember is that lead generation is a process, not a one-time event. It requires ongoing effort and attention in order to be successful.

What are the benefits of using a lead generation company to get leads for your business?

There are several benefits of using a lead generation company to get leads for your business.

First, it can save you time and money by doing the legwork for you.

Second, a lead generation company can provide you with high-quality leads that have been pre-screened and are more likely to be interested in your products or services.

Third, using a lead generation company can help you reach a wider audience than you could on your own.

And finally, working with a lead generation company can give you access to their expertise and resources, which can be helpful in creating successful marketing campaigns.

Overall, using a lead generation company to get leads for your business is an efficient and effective way to find potential customers who may be interested in what you have to offer.

How do you choose the right lead generation company for your business needs?

There are a few things to consider when choosing the right lead generation company for your business needs.

First, you need to determine what type of leads you’re looking for.

Do you want leads that are interested in your products or services? Or do you need leads that are further along in the sales process?

Knowing what type of leads you need will help you narrow down your options and choose a lead generation company that specializes in generating those types of leads.

Second, you should consider your budget. Lead generation companies charge different rates, so it’s important to find one that fits within your budget.

Third, you should ask about the lead generation company’s experience and success rates. Find out how long they’ve been in business and ask for some examples of their work.

And finally, make sure you understand the lead generation company’s process for generating leads. Find out how they go about finding potential customers and what kind of information they collect.

Choosing the right lead generation company for your business needs is essential to finding success with lead generation. Be sure to do your research and ask plenty of questions to find the best fit for your business.

What are the most common mistakes made when choosing a lead generation company, and how can you avoid them?

One of the most common mistakes made when choosing a lead generation company is not doing your research.

It’s important to understand how lead generation works and what kind of leads you need before you start working with a lead generation company.

Otherwise, you could end up wasting time and money on a company that doesn’t generate the right type of leads for your business.

To avoid this mistake, take the time to learn about lead generation and the different types of leads that are out there.

You should also ask plenty of questions to any potential lead generation companies you’re considering working with.

How much should you expect to pay for quality lead generation services?

How much you should expect to pay for quality lead generation services depends on a number of factors, including the size of your target market and the complexity of your marketing campaign.

Typically, lead generation companies charge either a flat rate or a per-lead fee.

The flat rate is usually based on the complexity of your campaign, while the per-lead fee varies depending on who you’re targeting and the kind of leads you’re looking for.

If you’re not sure how much you should be paying for lead generation services, ask for quotes from several different companies. This will give you a good idea of what kind of rates are out there.

When it comes to lead generation, you also get what you pay for.

So, if you’re looking for quality leads, be prepared to pay a bit more than you would for less qualified leads.

But remember, the goal is to generate more sales and revenue for your business, so investing in quality lead generation services is always worth it in the long run.

How does the process of working with a lead gen company work, and what should you expect from start to finish?

The process of working with a lead generation company typically starts with a consultation. During the consultation, you’ll discuss your business goals and needs with the lead generation company.

Based on this information, the lead generation company will create a custom marketing campaign for your business.

Once the campaign is created, the lead generation company will start working to generate leads that match your target market and criteria.

As leads are generated, they’ll be sent to you so you can follow up and turn them into customers. Some lead generation companies can also help you with the lead nurturing process too.

The entire process usually takes anywhere from a few weeks to a few months, depending on the size and complexity of your marketing campaign.