What are high intent business leads?
High intent business leads are leads with people who are actively looking for a solution that you provide.
Unlike other leads with prospects who are “somewhat interested” in how you can help them, high intent leads usually convert much quicker because they’re interested in a solution right NOW.
How do you get high intent leads?
The best place to get high intent leads social media leads is by targeting people that are searching Google or YouTube to the solution to a problem they have.
If your business provides a solution that these people are looking for, you can generate high intent leads that are likely to convert quicker.
Here’s a step by step process to generating high intent business leads with YouTube:
Step 1: Answer questions potential clients ask in a YouTube video
What questions are your potential clients asking (or searching) for on YouTube or Google that are related to the services your business provides? These are the best questions for you to answer in a YouTube video!
You could use some keyword research tools like TubeBuddy or VidIQ but they’re not always 100% accurate.
I’ve found the best content usually just ends up being the content that your ideal clients have asked you in the past.
The great thing about doing this is that because the questions you’re asking are very specific, you don’t need a lot of views on your videos to get leads, appointments and new clients online.
And since people on YouTube are often actively looking for the answer to a question they have, the conversion rate from your YouTube videos is quite high when generating leads and clients.
Step 2: Have a call to action in your YouTube videos.
This step is SO important and yet most people do NOT do this!
After you’ve answered the question they asked in your YouTube video, the next thing you need to do is tell the people watching the YouTube video to go to another video (or another step) that explains in more depth how you can help them.
For example, in a video I recorded about how to target business owners on Facebook Ads I say that BEFORE you even think about running Facebook Ads, you need to have the right strategy. And to learn the right strategy, go to go to my funnel landing page to watch a video that explains how it works. This type of video is called video sales letter.
So, in your business, you want to have one primary piece of content or video that shows people in more depth how to solve a problem they have.
Tip: You could have a call to action at the end of the video (which is fine) but since most people don’t always watch till the end of a video, you’ll probably get better results it you have a call to action in the middle of your video instead.
Step 3: Have an opt-in form
Before someone watches your video sales letter (VSL), you want to ask them for their email address and send them a link to the video so they can watch it.
It’s important you get their name and email so you can build up a relationship with them by sending them more valuable content over time (just in case they don’t convert straight away).
Step 4: Create YouTube videos regularly
It’s important to spend some time recording a new YouTube on a regular basis (such as once a week). One YouTube video on its own probably won’t get you a lot of results. That’s why it’s important to be consistent in your marketing for best results.
Tip: Some YouTube videos you record will do better than others. So the more videos you create, the higher the chances are that you’ll have more successful videos that generate leads and clients.
If you want to learn more about generating predictable leads and appointments each month in a way that is automated, profitable and scalable then check out my free training here.