Can you go on camera to record videos? Absolutely.
Do you need to? Not at all.
You can record videos without being on camera.
By creating FACELESS videos.
How do you do this?
Follow these steps:
Step 1: Put a paper bag with a smiley face over your head
Step 2: Hit record
Step 3: Ta-dah! You’ve created a faceless video
Okay… I’m just kidding…
Here’s how you can really create faceless videos
In case you are in a rush, here is a quick summary of how you create faceless videos for your youtube channel:
- Create a video script
- Record your voice-over
- Use a screen recording (optional)
- Add multimedia
- Upload to the YouTube channel
If you want to learn more about how you can generate your ideal kind of leads using other major search engines like YouTube, you can catch my free masterclass here.
You can watch the video version of this article here: <video here>
Is a faceless Youtube video less effective compared to being on camera?
So, now you know how to create a faceless video for your business or YouTube channel!
“But wait a second, Ash. Isn’t showing your face on video better?”
Well, yes. I agree that showing your face on video is better than not showing your face.
My point is; If you feel a little shy or you don’t feel comfortable being on camera (yet), then recording a faceless video is still infinitely better than not recording any footage at all…
Especially if you are just starting out, I recommend recording a mix of on-camera and off-camera YouTube videos. Doing this will also allow you to see what works best for your YouTube channel.
In fact, I was just looking at my top 5 most popular videos on YouTube, and to my surprise, 2 out of 5 are faceless videos.
So, it doesn’t matter (too much) if you show your face or not. What’s most important is the content in the video itself.
How do I make a faceless YouTube video?
1. Create a video script
Creating a video script is the first step to creating a faceless video for generating leads using your YouTube channel.
How do you create a video script?
Much like you would structure a blog post for your website, a video typically follows this structure:
This is where you get straight to the point, stressing a big problem and how you will solve it.
For example, if you are a financial advisor targeting annuity leads with a video on preparing for retirement, your intro could be like this:
“In this video, I will show you 5 retirement hacks you need to know to retire comfortably.”
Aim not to bore people with a company introduction, logo, or unrelated ramble (which is easy without a script). Instead, get to the point quickly. The goal is to capture your target audience within the first 5 seconds of your video.
Explanation/delivering on the hook
At this point, you explain how to do what you promised at the start of the video. It’s usually a good idea to break this into multiple steps to make it easy for people to follow along. This will also make it easier for you to write and film as you can break the video down into smaller doable sections.
In this section, look to deliver another hook that teases the end of the video (a CTA typically goes here). It is important to try and keep your audience engaged right through to the end of your faceless youtube video.
The conclusion needs to have a call to action for the next step. If you’re recording a YouTube video, the next step might be to watch another related video.
If you’re recording a sales video for your business, the next step might be to book an appointment to learn more about your services. Our most popular video – which produces 99% of the sales in our business – is a faceless Video Sales Letter.
You can watch the video sales letter we’ve recorded and learn how to create your own by watching the free training I recorded here.
TIP: If your video is a list of tips, order them from last to first. This saves the best tip for the end of the video, keeping people engaged throughout your video.
2. Record your voice-over
The next step is to record a high-quality voiceover.
You will want to use a studio microphone if possible for this step. However, if you are just starting, you can use tools like Descript to get high-quality sound using the stock audio from your camera or smartphone.
The most important thing is that your voiceover is easy to consume. In other words, your audio needs to be clear, without artifacts, and easy to listen to.
Here is how you record in Canva:
Click on the three bars within the presentation section of Canva.
Then, click “Present and record”
Select “None (Audio only)”
And then you should be on your way!
With a tool like Canva, the good news is that you can make tab notes to remain on track and not forget the main points within your YouTube videos.
3. Add multimedia
If you’re recording a video, it won’t work well if you just have audio with no visuals! And seeing as this is a faceless youtube channel, you will need different media.
To do this, I typically use stock photos or stock videos.
There are hundreds of stock photos and stock websites you can use.
One of my favorites is Canva which gives you access to unlimited stock photos and videos for a monthly subscription. You can also find some stunning ocean background footage on Videvo that can add depth and visual interest to your video rather than just using a plain background.
If you want to check them out, click here for a free Canva trial.
Once you have a list of stock photos or videos, you simply use video editing software (Canva can do this, too!) and drag and drop any stock photos, videos, or screen recordings over different parts of your audio.
For best results, changing the stock photo or video every 5-10 seconds is a good idea to keep the audience engaged.
4. Upload to your YouTube channel
Once you are done recording the voice-over, you can save it as a .mp4 file and upload it to YouTube or any other video hosting platform such as Kartra.
When uploading your video to YouTube, choosing a unique custom thumbnail image is also a good idea. You could try creating a YouTube thumbnail using an AI art generator tool to save time.
Otherwise, Canva has loads of customizable templates that you can use to make thumbnails that match your brand and stick out compared to other creators in the recommended videos bar.
A YouTube channel for your business is perfect if you want to build brand recognition, generate leads and establish yourself as a thought leader within your industry.
The good news is you can create videos without showing your face! All you have to do is follow the steps as listed in this article.
I have used faceless video clips many times and have seen great success. As mentioned, my most successful video is a faceless video. You can check that out here. This is because it is the content that matters most.
If your videos deliver real value and solve real problems for your target audience, faceless vs. face becomes irrelevant.
That being said, after a while, people will want to know who you are, and by showing yourself on camera, you instantly build trust, so aim to mix it up where you can.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, he has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month in an automated, scalable and profitable way. You can watch his free Masterclass training to learn more.