Can you go on camera to record videos? Absolutely.

Do you need to? Not at all.

You can record videos without being on camera.

How?

By creating FACELESS videos.

How do you do this?

Easy!

Follow these steps:

Step 1: Put a paper bag with a smiley face over your head

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Step 2: Hit record

Step 3: Ta-dah! You’ve created a faceless video

Okay… I’m just kidding…

Here’s how can really create a faceless video… 😄

Follow these steps:

Step 1: Create a video script

The first step to creating a faceless video for YouTube or for generate leads in your business is to create a video script.

How do you create a video script?

An effective video script has 3 main parts:

Part 1 – Introduction

This is where you get straight to the point, by making a BIG promise about what people will learn in this video.

For example, if you’re recording a tutorial on how to use video editing software you could say “In this video, I’m going to show you the 5 best ways to edit your videos so they get more views.”

Please don’t bore people with a company introduction, logo, or start rambling on about things that have nothing to do with your video… Instead, get to the point quickly.

Part 2 – Explain

At this point, you explain how to do what you promised at the start of the video. It’s usually a good idea if you break this into multiple steps to make it easy for people to follow along.

Part 3 – Conclusion

The conclusion needs to have a call to action to the next step. If you’re recording a YouTube video, the next step might be to watch another related video. If you’re recording a sales video for your business, the next step might be to book an appointment to learn more about your services.

Our most popular videos – which produces 99% of the sales in our business – is a Faceless Video Sales Letter.

You can watch the video sales letter we’ve recorded and learn how to create your own by watching the free training I recorded here.

Step 2: Record a voiceover

The next step is to record a high quality voiceover.

In the past, I would say you need to purchase a professional microphone (such as a lapel microphone).

But these days, I now use Descript to record high quality audio using a feature called “Studio sound”

This is a feature which turns any ordinary audio content into high quality audio content using AI.

Here’s a quick example of how it works:

Step 3: Put text, images and/or stock videos over your voiceover

If you’re recording a video, it won’t really work very well if you just have audio on its own with no visuals!

So you need to include visuals in your video to bring it to life.

To do this, I typically use stock photos or stock videos.

There are hundreds of stock photos and stock websites you can use.

One of my favorites is Canva which gives you access to unlimited stock photos and videos for a monthly subscription.

If you’re interested in checking them out, click here to get a free Canva trial.

Once you have a list of stock photos or videos to choose from, you simply use video editing software (Canva can do this too!) and drag and drop any of your stock photos or videos over different parts of your audio.

For best results, it’s a good idea to change the stock photo or video every 5-10 seconds.

Step 4: Upload to YouTube

Now that you have finished editing your video, you can save it as a .mp4 file and upload it to YouTube or any other video hosting tool such as Kartra.

If you’d like to learn in DETAIL how to actually do all of these steps, check out this faceless video tutorial I recorded for YouTube here:

Faceless videos vs showing your face: which is best?

So, now you know how to create a faceless video for your business or YouTube channel!

“But wait a second, Ash…”

I hear you mumble…

“Isn’t showing your face on video better?”

Well, yes…

I would agree that showing your face on video is better than not showing your face.

But… here’s the thing…

If you feel a little shy or you don’t feel comfortable being on camera (yet) then recording a faceless video is still a LOT better than not recording any video at all.

It’s often easier too.

So, you could record some videos on camera and some videos off camera (if that helps you record more often).

In fact, I was just looking at my top 5 most popular videos on YouTube and – to my surprise – 2 out of 5 of those videos are actually FACELESS videos.

So, it doesn’t matter (too much) if you show your face or not.

What’s most important is the content in the video itself.

What is the best video editing tool for Faceless videos?

Canva or Descript are great for beginners, but if you’re looking for something a little more advanced, then Camtasia (which is what I use for most of my video editing) might be better for you.

Either way, with whatever tool you prefer to use, creating videos is a great way to generate leads in your business.