Are you looking for the best video hosting platform for your business marketing videos?

Choosing the right video hosting website for your marketing and sales videos can have a tremendous impact on the results of your lead generation campaign.

After testing a wide range of video hosting services, here are the top 7 video hosting platforms for business owners – ranked and reviewed!

Quick Summary

Fast forward, here is a snapshot of the best video hosting platform:

Kartra (best all-in-one solution)
Wistia (best for detailed data)
YouTube (best free option)
Vimeo (best for content creators)
Descript (best for audio and video editing)

TIP: Looking to create a high converting video for your sales funnel? Check out ‘Step 2’ of my free Masterclass training here which explains the best type of video to create.

What are the best video hosting platforms for marketing?

1. Kartra

Best all-in-one option

Kartra is an excellent video hosting site. Kartra video offers you the same (or sometimes more!) features as other video hosting solutions, but with one key difference:

Kartra is an all-in-one solution.

This means you can use Kartra for video hosting and everything else you need to market your business, including:

Building landing pages
Email marketing automation
Payment processing
Lead management
Online courses
And lots more!

For a successful sales funnel, you must attract leads and convert them into clients. This requires various integrations like email marketing, landing pages, and payment processing.

Kartra makes this process simple by offering all these components in one platform.

This saves you the hassle of juggling multiple tools and integrations and also saves you money compared to paying for multiple separate plans.

Another feature I really like about Kartra is the ability to tag leads depending on how much of a video they watch. For example, if a lead doesn’t finish watching your sales video, Kartra can automatically tag them and then send them a reminder email.

With Kartra’s video hosting platform, you also get access to advanced video analytics, which give you metrics that can help you improve your videos performance:

While Kartra provides comprehensive video hosting capabilities, it may be expensive if you are just looking for a video hosting service on its own.

Kartra video pros

All-in-one solution for digital marketing, including video analytics and hosting
Tag leads based on how much of the video they watch
Create marketing automations based on whether leads complete the video or not
Get advanced video analytics
Supports Picture in Picture (PiP)
Mobile friendly videos
Ad free video hosting
Unlimited video storage + views

Kartra video cons

May be expensive if you are looking for a video hosting service on its own.

Tip: Kartra video is the platform we use for our marketing video. Check it out and see how it works for yourself by clicking here.

Click here see Kartra’s pricing

2. Wistia

Best for Detailed Data

Click here to learn visit Wistia’s website

Maximize the impact of your video marketing campaigns with Wistia! This platform serves as both a video host and a powerful marketing tool, providing you with the tools to create engaging, customized video content and track your audience’s engagement.

Experience ad-free, sleek video players with the ability to include calls-to-action (CTA) and lead-generation forms directly in your videos for higher conversions.

Wistia integrates with your sales funnel software, making it easy to manage your campaigns and leads all in one place.

Wistia Pros

Advanced video analytics
Highly customizable
Ad-free video players
Add CTAs and forms in videos
Embed videos on your funnel
Integrates with CRM software for easy lead management

Wistia Cons

Not an all-in-one solution like Kartra

TIP: Looking to get more leads, appointments and clients from your sales videos? Watch this video where I show you how to do exactly that.

3. YouTube

Best for free video hosting

If you’re looking for a video hosting platform for your business, you can’t go wrong with YouTube. It’s free and has the largest audience out of any other video hosting platform – it is the second-largest search engine on the planet.

You can upload unlimited YouTube videos, share them with millions of people, and even monetize your content through ads!

While it’s true that YouTube offers a lot of reach for your videos with its massive user base, it’s important to keep in mind that you’ll be facing lots of competition, and the ads and suggested video bar may distract your viewers from taking action.

To make the most of your sales funnel videos, it’s best to consider a paid video hosting site in addition to experimenting with YouTube for other areas of your business!

If you embed videos from YouTube into your sales funnel, the YouTube video ads and related YouTube videos could distract people from taking action and lower your conversion rate.

YouTube Pros

It’s a free video hosting site
People can find you via search
The second-largest search engine in the world
Upload videos with unlimited storage
Video monetization through ads

YouTube Cons

High competition with many other users and videos
Ads and suggested video bars may distract viewers and impact conversion rates
Not the best option for use in a sales funnel

Overall, I recommend using a paid video hosting service for any videos on your sales funnel and using YouTube primarily to help your normal video content get more reach.

4. Vimeo

Best for content creators

Vimeo is a top-notch platform designed specifically for businesses in the content creation industry. With its emphasis on high-quality online video content and thriving community of creators (with whom you can collaborate), you can display your work to its full potential and collaborate with freelance video creators championing the same values.

If presenting your sales funnel with high-quality videos is important to you, then Vimeo could be a great fit! Its emphasis on high-quality video, especially for content creators, sets it apart.

Vimeo offers a free plan and standard analytics, but not as in-depth as Kartra. Ideal for businesses in content creation, Vimeo is a great place to display your work, with a strong creator community.

Vimeo Pros

High-quality video emphasis, ideal for businesses in content creation
A thriving community of creators offering opportunities to collaborate
Standard video analytics
Has a free version with Vimeo branding
Has a paid version with custom branding options
Embed ad-free videos

Vimeo Cons

Not an all-in-one solution
Doesn’t offer as many marketing features compared to Kartra or Wistia

5. Descript

Best for editing videos

If you’re tired of the complicated and time-consuming process of editing videos (or do not know how to edit video), then Descript is a solution you may want to explore closely. It also holds up well as a video hosting site too.

With Descript, you can edit videos and then host them with Descript’s online video hosting service.

Imagine being able to edit your videos just like you would a word document – this makes creating and refining your sales funnel video quick and stress-free, giving you more time to focus on what truly matters – delivering your key message to your audience and inspiring them to take action.

Descript may not offer as many features as other platforms such a Wistia or Kartra in terms of analytics and marketing tools, and may have limited integration with other platforms. This can make it harder for you to track video performance and integrate it with your marketing strategy!

Descript Pros

An innovative approach to video editing, allowing you to edit videos like a word document
User-friendly interface, making video creation faster and more efficient
Record and host videos quickly and effortlessly
Record your screen very easily

Descript Cons

Does not have as many features as other video hosting sites in terms of analytics and marketing tools

See pricing for Descript here.

6. BombBomb

Best for email marketing focus

As I discuss in this video, If you want to stand out and grab people’s attention in your communication, like email, using video is key. And that’s exactly what BombBomb is designed for.

BombBomb allows you to easily embed and share personalized videos with leads in your sales funnel, allowing you to connect with your audience in a highly impactful way.

Though if you are looking for marketing features or unlimited storage space for your online videos, then BombBomb may not be the best video hosting service for you.

Pros of BombBomb

Personalized videos for impactful communication
User-friendly and easy to use
Increases engagement and conversions

Cons of BombBomb

Limited video storage in some plans
Quality depends on shooting equipment

See pricing for BombBomb here.

7. Loom

Best for client collaboration

If you’re tired of spending countless hours trying to schedule meetings with clients or staff to discuss work, Loom is the solution you need.

Unlike any other video hosting site, Loom allows you to quickly and easily record and share videos, improving collaboration and simplifying the process of training and working with clients.

With Loom, you can communicate ideas, provide feedback, and build relationships with ease. No more back-and-forth emails or scheduling headaches. Loom makes it easy to have more efficient and effective communication in your business. Oh, it also has a free plan!

Remember, while acquiring new clients is important, maintaining strong relationships with current clients is key to securing long-term business success. Two things that make a huge difference in client satisfaction and loyalty are exceptional communication and delivering outstanding work. Using Loom, you can stand out for your communication.

Loom Pros

Quick and easy video streaming, recording and sharing
Improves collaboration and simplifies the process of training and working with clients
Good enterprise video hosting site as it enhances internal and external communication
Great for recording quick screen shares
Has a free plan

Loom Cons

Free plan has limits to video length
Limited marketing features compared to other video hosting sites
Limited video analytics compared to other video hosting services
Not an all-in-one solution like Kartra

See pricing for Loom here.

In Conclusion

Videos are a must-have for your business. And so is the right video hosting platform!

By using them, you can connect with your potential customers and show them who you are and what you offer. And when it comes to the sales funnel, videos can help you attract, engage, and convert your prospects into customers.

So, if you’re ready to take your business to the next level, check out this video and learn how to get high-quality leads, sales appointments and clients by using video in your marketing strategy.

FAQs

What is video marketing?

Video marketing is a way of promoting your products or services through the use of videos. By creating engaging and informative videos, you can build brand awareness, increase engagement with your target audience, and drive more conversions.

Whether it’s a product demo, customer testimonial, or animated explainer video, it is a powerful tool for reaching and engaging with your target audience in a way that text or images can’t match.

Does hosting a video improve my SEO?

Yes, the right video marketing tools can help improve your search engine optimization (SEO).

By optimizing your videos with relevant keywords and metadata, you can increase the chances of your videos appearing in search results and driving more traffic to your website.

Additionally, embedding videos on your website can also help keep visitors engaged, which can result in longer dwell times and lower bounce rates – both of which are positive signals to search engines and can help boost your SEO.

So, if you’re looking to improve your website’s visibility and reach, incorporating this into your overall strategy is worth considering.

How much does video marketing cost?

Video marketing can be a cost-effective way to promote your business, as there are many free tools available for creating and sharing videos online.
However, while it may be tempting to go the DIY route, investing in the right framework and resources can result in a better return on investment (ROI) for your efforts.
Working with a professional team or using premium tools can help ensure that your videos are high-quality, engaging, and effective in reaching your target audience.
Ultimately, a well-executed video marketing campaign can be a powerful tool for growing your business and achieving your goals, so it’s worth considering investing in the right framework to achieve the best results.

Ashley Davis

Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, Ash has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month with automated digital marketing strategies. Learn more about the author here.

7 Best Video Hosting Platforms for Marketing Your Business