Best Video Hosting Platforms for Sales Funnels

Are you looking for the best video hosting platform for your sales funnel?

Choosing the right video hosting platform for your marketing and sales funnel can have a big impact on the results of your lead generation campaign.

After testing a wide range of video hosting services, here are the top video hosting platforms for business owners.

Quick Summary

Short on time? Here‘s a summary of the best video hosting platform for sales funnels: 

• Kartra (best all-in-one solution)
• Wistia (best for detailed video analytics)
• Vimeo (good alternative to Wistia)
• YouTube (best free option)

TIP: Looking to create a high converting video for your sales funnel? Check out ‘Step 2’ of my free Masterclass training here which explains the best type of video to create.

What are the best video hosting platforms for marketing?

1. Kartra 

Best all-in-one option

Kartra is an excellent video hosting site, if you need video engagement tracking and access to additional features such as a landing page builder, email marketing automation and more.

Because Kartra is an all-in-one funnel building tool it can be more effective to use Kartra to build sales funnels and host your videos.

Why use Kartra for video hosting?

Kartra gives you access to real-time video analytics that doesn’t rely on cookies to track video engagement. Other tools, such as GoHighLevel allow you to upload videos to your funnel, but the video tracking relies on you creating “tags” to see how much of a video someone watches. But with Kartra (and other video hosting platforms on this list) you get more accurate video engagement data.

Using this data you can make more informed decisions for your lead generation campaign.

For example, one of our clients had a video sales letter hosted with Kartra but they had about 25% of people drop off within the first minute as seen here:

We shortened the video and created a shorter version which resulted in much higher video engagement as seen here:

Thanks to the video analytics from Kartra we were able to reduce the cost per appointment for this client by 37% as a result of this data.

As a bonus, Kartra also allows you to tag leads as well, so you can see individually how much of a video each lead has watched:

Just keep in mind though that tagging isn’t 100% accurate as some web browsers or devices block cookies that add tags.

So, is Kartra video right for you?

If you’re looking for an all-in-one funnel building platform with excellent video hosting and analytics capabilities, then yes. Kartra is a great option. However, if you already happy using another funnel funnel tool, Kartra may be expensive if you are just looking for a video hosting service on its own (for example, if you’re already paying for High Level, ClickFunnels or something similar).

If you want a good video hosting tool at a lower-cost, then check out some of the other options on this list, such as Vimeo or Wistia.

Click here see Kartra’s pricing

2. Wistia 

Best for Detailed Video Analytics

Wistia is an excellent video hosting platform for marketers and business owners looking for detailed video analytics.

Even though Kartra is great at showing you a minute-by-minute breakdown of video engagement, Wistia’s video analytics is even more detailed and gives you a second-by-second breakdown, as seen here:

Wistia also has a ton of extra features for marketers, including the ability to customize your video player appearance, thumbnail, controls and even gives you the ability to include calls-to-action (CTA) and lead-generation forms directly in your videos for higher conversions. 

Admittedly, the only features I care about are the video analytics, but it is still good to know they have those options if needed.

Wistia integrates with pretty much any sales funnel software you’re using; making it quick and easy to use.

All Wistia plans give you access to video analytics:

But I’d recommend the Plus pan or higher because this will remove the “Wistia” branding and make your videos look more professional.

Click here to get a free Wistia trial

TIP: Looking to get more leads, appointments and clients from your sales videos? Watch this video where I show you how to do exactly that.

3. Vimeo 

Good alternative to Wistia

Vimeo is another top-notch video hosting platform designed. However, I find the video analytics from Kartra and Wistia to be slightly better than Vimeo.

Other than that, it’s features are very similar to Wistia, but at a slightly higher cost (which is why it’s below Wistia on this list).

Nevertheless, Vimeo is a good solid platform for hosting your videos for marketing purposes.

4. YouTube 

Best for free video hosting

If you’re looking for a free video hosting platform for your business, you can’t go wrong with YouTube.

You can upload unlimited YouTube videos, share them with millions of people, and even monetize your content through ads!

However, if you’re planning to use video in your sales funnel, then I’d recommend against YouTube.

Why?

While it’s true that YouTube offers a lot of reach for your videos with its massive user base, it’s important to keep in mind that you’ll be facing lots of competition, and the ads and suggested video bar may distract your viewers from taking action.

If you embed videos from YouTube into your sales funnel, the YouTube video ads and related YouTube videos could distract people from taking action and lower your conversion rate.

It’s still a good free option, but not the best option for sales funnels if you’re looking to maximize your conversions!

Overall, I recommend using a paid video hosting service for any videos on your sales funnel and using YouTube primarily to help your normal video content get more reach.

5. Descript 

Best for editing videos

If you’re tired of the complicated and time-consuming process of editing videos (or do not know how to edit video), then Descript is a solution you may want to explore closely. It also holds up well as a video hosting site too. 

With Descript, you can edit videos and then host them with Descript’s online video hosting service.

Imagine being able to edit your videos just like you would a word document – this makes creating and refining your sales funnel video quick and stress-free, giving you more time to focus on what truly matters – delivering your key message to your audience and inspiring them to take action.

Descript may not offer as many features as other platforms such a Wistia or Kartra in terms of analytics and marketing tools, and may have limited integration with other platforms. This can make it harder for you to track video performance and integrate it with your marketing strategy!

Also keep in mind you cannot embed Descript videos to your sales funnel. So for sales funnel video hosting, I’d recommend one of the other platforms on this list.

See pricing for Descript here.

6. BombBomb

Best for email marketing focus

As I discuss in this video, If you want to stand out and grab people’s attention in your communication, like email, using video is key. And that’s exactly what BombBomb is designed for.

BombBomb allows you to easily embed and share personalized videos with leads in your sales funnel, allowing you to connect with your audience in a highly impactful way.

Though if you are looking for marketing features or unlimited storage space for your online videos, then BombBomb may not be the best video hosting service for you.

See pricing for BombBomb here.

7. Loom

Best for client collaboration

If you’re tired of spending countless hours trying to schedule meetings with clients or staff to discuss work, Loom is the solution you need.

Unlike any other video hosting site, Loom allows you to quickly and easily record and share videos, improving collaboration and simplifying the process of training and working with clients. 

With Loom, you can communicate ideas, provide feedback, and build relationships with ease. No more back-and-forth emails or scheduling headaches. Loom makes it easy to have more efficient and effective communication in your business. Oh, it also has a free plan!

Remember, while acquiring new clients is important, maintaining strong relationships with current clients is key to securing long-term business success. Two things that make a huge difference in client satisfaction and loyalty are exceptional communication and delivering outstanding work. Using Loom, you can stand out for your communication.

See pricing for Loom here.

In Conclusion

Videos are a must-have for your business. And so is the right video hosting platform!

By using them, you can connect with your potential customers and show them who you are and what you offer. And when it comes to the sales funnel, videos can help you attract, engage, and convert your prospects into customers. 

So, if you’re ready to take your business to the next level, check out this video and learn how to get high-quality leads, sales appointments and clients by using video in your marketing strategy.