You need video content that grabs attention, generates leads, and drives conversions. But creating professional-quality videos often demands significant time, resources, and specialized skills.
Fortunately, AI-powered video editing software changes the game entirely. These powerful tools help you produce high-impact video ads, Video Sales Letters (VSLs), and engaging YouTube content in a fraction of the time.
To help you choose, here’s a curated list of the best AI video editing tools that deliver results.
Why Use AI Video Editing Tools?
AI video editing software significantly streamlines your workflow by:
- 🚀 Automating repetitive editing tasks (saving hours per video)
- 🎯 Enhancing engagement through professional-quality effects
- 🎬 Producing personalized, conversion-focused content
- 📈 Scaling content production without sacrificing quality
Whether you’re creating ads, VSLs, or YouTube videos, these tools can dramatically enhance your productivity, creativity, and ROI.
The Best AI Video Editors for Ads, VSLs & YouTube
If you’re short on time, here’s an overview of the best AI video editing tools:
- Descript – Easiest overall for quick editing (perfect for VSLs)
- Invideo – Most user-friendly for fast content production
- Synthesia – Ideal for professional-quality AI avatars
- Designs.AI (best for beginners)
- Adobe Premiere Pro (best for video experts)
If you’re looking to create sales videos for your business, be sure to watch ‘Step 2’ of my free Masterclass training which explains what to SAY and how to structure your video sales letter to generate high-quality leads and appointments.
Here’s a detailed overview of each tool:
1. Descript
Best overall
Descript is a video editing tool that has AI video editing features such as AI-powered voice overs and AI text-to-voice features. Descript can even turn you voice into a custom AI-powered voiceover.
This AI video tool makes editing VSLs and ads easier by allowing you to edit videos just like editing text in a document. Imagine removing filler words and awkward pauses simply by deleting text—no more tedious timeline editing. This text-based editing workflow significantly speeds up VSL production, allowing you to test and refine your messaging rapidly and effectively.
In addition to its unique editing method, Descript’s AI-enhanced Studio Sound and AI Eye Contact tools significantly boost video quality and viewer engagement. Studio Sound instantly improves audio clarity, giving your VSLs professional polish without expensive equipment. Meanwhile, Eye Contact AI ensures your delivery feels personal and persuasive, creating an immediate connection that’s essential for high-converting sales videos.
Descript Pros
Descript Cons
You can use Descript to help you with AI lead generation by editing videos that generate leads on YouTube.
2. InVideo Studio
Best free video editing tool
InVideo Studio is a powerful AI video editing tool that lets you create stunning videos using its text-to-video generator. You can even create video scripts using AI and then combine this with stock footage from InVideo’s stock library.
Key features:
- Free forever plan with basic features
- Paid plans are cheaper than other AI video editors
- Online video editor allows you to edit videos from your web browser
- Collaborate on video editing with other team members
- Thousands of stock videos you can use at no extra cost
- Allows you to create video scripts with AI
- Text-to-video prompts to automatically create videos from text
- AI voiceover features
- AI copywriting option to write YouTube scripts for you
The best thing about InVideo is how easy it is to use for beginners.
Unlike other video editing software (such as Descript above), you don’t need to download anything for it to work. Everything works in the web browser because it’s an online video editor.
InVideo Pros
InVideo Cons
I used InVideo to make some of the faceless YouTube videos for one of my finance-related YouTube channels. Many of the videos performed really well. The channel ended up with over 10,000+ subscribers in just a few months!
Click here to try InVideo for free!
3. Synthesia
Best AI video avatar
Synthesia is a powerful platform that helps businesses create unique and engaging AI video avatars. Its tools allow you to type in text, and Synthesia will turn it into a video spokesperson for your company or YouTube videos.
Note: you need to get permission from them via email first before using their AI avatar on youtube if you want to monetize the video).
One of the unique features Synthesia offers is the ability to turn YOU into an AI video avatar (also known as a custom AI avatar).
In other words, if you send Synthesia a video recording of yourself, they can turn it into an AI avatar that can turn text into video.
This is great for talking head videos, demo videos or any other video content for your business website without having to record a video yourself.
Synthesia AI Pros
Synthesia AI Cons
Click here to try Synthesia for free
4. Designs.Ai
Best for beginners
Designs.AI allows you to create videos with text using AI in minutes. If you’re regularly creating quick social media videos, Instagram reels, TikTok ads, or YouTube shorts, Designs.ai is one of the best tools to have in your toolkit. Its standout feature—AI-driven text-to-video—lets you instantly transform a script into professional, engaging video ads, drastically cutting down production time.
In our experience, Designs.ai works incredibly well for producing short, snappy videos optimized for lead generation and social media engagement. It offers built-in templates specifically designed for various platforms (like Instagram Stories or Facebook ads), so you can maintain visual consistency and branding effortlessly.
For service-based businesses looking to generate appointments quickly without spending hours in complicated editing software, Designs.ai provides an efficient and user-friendly solution.
5. Adobe Premiere Pro
Best for professionals
Adobe Premiere Pro is the best video editing software for professional videos. It can allow you to create amazing videos really fast using a lot of pre-built AI features.
Thanks to Adobe Firefly you can now edit videos using purely AI.
All you need to do is tell Adobe what you want to edit and the AI will do it all for you.
Unfortunately, Adobe FireFly is only available on Photoshop right now. But very soon it will be available for Adobe Premiere Pro and it’s likely to make video editing completely game-changing!
Chances are if you watch some of the big YouTube channels, their video editor would have likely used Adobe Premiere Pro for creating the video content.
This tool saves you a lot of time by giving you templates for text, broll content and music. For example, this video editing software can automatically find music for your videos that fits the length of your video perfectly.
This one feature on its own will save you hours of searching for the right music for your videos (I certainly know I’ve experienced this problem before when editing my own videos for YouTube!).
6. Movavi Video Editor
Movavi Video Editor is an all-in-one video editing software with the built-in capability to cut videos and add engaging effects, filters, transitions, and more. You can use AI to remove intrusive sounds in your cut videos and change the background.
Movavi’s user-friendly timeline and drag-and-drop editor make it ideal for beginners and experienced users as well. It has a drag-and-drop interface. All you have to do is drag the marker to the point you want to cut the video.
Movavi Pros:
- Easy-to-understand UI
- Plenty of advanced features and functions
- Fast exporting speed
- A frame-by-frame preview feature supports
- Provides two editing modes
- Quick movie creation tool
- Video capture system integration
Movavi Cons:
- Rendering is relatively slow
- The free online video cutter has a size limit of 500 MB
- Lacks advanced trim modes and clip pre-trimming
Click here to try Movavi for free!
7. Runway
Runway is a very impressive AI video maker that has a huge amount of AI-powered video editing features. In my opinion, this tool is definitely one of the best AI video makers.
Here are some of my favorite features from Runway:
Remove video backgrounds in a few clicks:
Remove any object from a video in seconds:
And it even has a feature called “Infinite Image” which allows you to expand any image using content aware features:
You can even use it to expand images generated from AI or images you upload into the tool.
8. Wondershare Filmora
Wondershare Filmora is a powerful, easy-to-use video editor with all the tools you need to create stunning videos.
It comes packed with features such as AI-powered auto color correction, chroma keying options, over 500 effects, royalty-free music and sound effects, and more. Whether you are a beginner or an experienced editor, this software has something for everyone.
One of the features I particularly like from this tool is the AI portrait feature, as seen here:
This feature can automatically remove the background using AI for any video with a video spokesperson. No more green screen needed!
9. Rawshorts
Best for AI animated videos
Rawshorts is an AI video editor that lets you turn text into animated videos.
One of the features I like the most about Rawshorts is that it gives you access to millions of royalty free media that you can use for your animated videos, as seen here:
They also have a very helpful feature which uses AI to convert text or blog posts to a video, as seen here:
See also: How to convert youtube video to text
If you have an eCommerce site, their AI powered spreadsheet to video feature can help you create lots of video clips for YouTube or social media platforms promoting your products really quickly and easily.
Overall, if you’re looking to create videos that are animated, Rawshorts will be one of the best video editing tools to do that.
10. Wisecut
Wisecut is a very impressive video editing tool that primarily uses AI to cut out mistakes in your video. This can literally save you hours of time in the editing process!
Another great feature unique to Wisecut is it’s “Auto music” feature. This allows you to automatically match up music to your voice on the video.
Very few AI makers have this ability. It also uses automatic audio ducking to make sure the background music is low when you’re talking and louder when playing other scenes such as b-roll content.
11. Lumen5
Lumen5 is an online AI video editor that automatically converts your blogs to videos and makes talking head videos more engaging.
One of the unique features of Lumen5 that I like is its AI video repurposing feature.
This feature uses AI to take content from a long video and turn it into shorter video clips for different social media channels.
12. Elai
Elai is AI video editing software that lets you turn text into stunning videos for your business or YouTube channel.
Because Elai uses AI generated video avatars, you don’t need to record any videos yourself or hire a video spokesperson to record videos for you.
Elai also offers you the opportunity to use your own AI video avatars or create your own selfie avatars, as seen here:
So if you’re a business owner looking to create professional videos in less time and less money, it’s definitely worth checking out Elai.
13. Canva Video Editor
Best free online video editor
The Canva video editor is a great way to create faceless videos for YouTube and presentation-based videos for your business.
What I like about Canva is that it has millions of video and image content that you can use in your video for free. And if you upgrade to Canva Pro you get access to even more stock footage for your videos.
Canva also has an AI image generator you can use to create unique images, artwork, and paintings for your video.
Here’s a tutorial on how to use Canva for creating faceless videos:
Click here to get a get Canva for free
14. Veed
Best for video trimming and conversion
VEED is an excellent online video editing tool that offers a wide range of features, including a video trimmer and video converter. This easy-to-use platform allows you to trim and convert your videos quickly and efficiently, making it perfect for YouTube content creators.
With VEED’s intuitive interface and powerful AI-driven marketing tools, you can effortlessly edit and optimize your videos for the best possible results. Whether you’re a beginner or a seasoned pro, VEED has everything you need to create stunning YouTube videos.
VEED uses AI to help you edit and resize your videos for use on different social media channels. The AI powered music features also allow you to add audio that matches the pace of your video.
The AI video editing features from VEED can save you hours of time!
Veed.io Pros
Veed.io Cons
15. Voomly
As mentioned in my Free Masterclass on attracting dream clients, using video to generate leads is one of the best things you can do to generate the right kind of leads for your business.
With Voomly you can turn your videos into a funnel. Meaning you will be able to capture emails and user behavior insights from within the video itself.
Voomly is also a video creation tool that works much like the above-mentioned tools, however with less customization ability. Its main selling point is that you can create video funnels, however, you may want to look elsewhere if you are wanting to be more creative with your videos.
Voomly Pros
Voomly Cons
Price
Voomly Plus is their starting package at $19/month, and it is fairly generous compared to its competition, considering its capabilities. Voomly Cloud stands at $49/month and is fairly generous with
16. Pictory
Pictory is an AI video generator that focuses on visual storytelling, using AI to create videos from news content, social media posts, and statistical data.
Its AI-powered video creation, editing, and analytics capabilities make it an excellent choice for businesses looking to create visually appealing content that drives engagement.
Pictory works much in the same way as the above-mentioned however it features an aesthetically appealing video editor that is a pleasure to use. For some people, this may make a difference.
Pictory mainly focuses on creating short and highly-sharable videos from longer-form content. Whether that be an in-depth blog article or pre-existing video. Using AI, Pictory will aid you in the process of condensing such content into a bite-sized video that is easily consumed.
Pictory Pros
Pictory Cons
Price
Pictory has plans that cater to anyone. The lone creator may look at the Standard at $19/month. If you have a small-medium business you may want to consider Premium at $39/month for greater output.
17. Rephrase.ai
Rephrase.ai stands out for its ability to create personalized videos with digital avatars using a text-to-video generation process.
By simply typing a video transcript, Rephrase generates realistic-looking AI-generated videos, complete with an ai avatar and transparent AI-generated narrator. This unique feature allows for the creation of highly customized and engaging video content that truly speaks to your audience.
With dedicated account management and creative support available in their pricing plans, Rephrase is a powerful tool for businesses looking to elevate their video content.
Rephrase.ai Pros
Rephrase.ai Cons
Price
Rephrase boldly offers just two kinds of pricing, Personal at 25/month and Enterprise at a customized price. You may want to look elsewhere, however, avatar quality is good.
What’s the best AI video editing tool for your marketing?
The best AI video editing tool really depends on your preference. For example, if you want to create an AI video avatar, I’d recommend going with Synthesia.
However, if you’re looking to save time while video editing, then I’d recommend going with Descript because of it’s easy-to-use interface and powerful AI studio sound features.
Or, if you’re looking for something a little bit different, then hopefully one of the tools on the list above will match what you’re looking for.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, Ash has been helping business owners get high-quality leads, appointments, and clients each month. He has extensive experience working with B2B & B2C industries in finance, insurance, marketing, sales and beyond. Learn more about the author here.
