Do you ever visit a website and then see ads from that website everywhere you go?
The reason these websites do this is because it’s a highly effective way for you to generate more leads and sales.
Would you like to do the same thing for your business?
If so, doing something like that is actually EASIER than it looks.
And one way you can do that is by using a service like AdRoll.
By signing up for Adroll, you’ll be able to show your ads on thousands of different websites.
Check out this video version of this article here:
Does Adroll work for service based professional businesses?
Although AdRoll specializes in working with eCommerce brands, if you have a service-based business, it can still work for you!
How do I know? I use Adroll for my own service-based business and for my clients, too (most of whom are service-based businesses).
See also: How to target business owners with Facebook ads
Does Adroll work for B2B or B2C?
Adroll works for both B2B and B2C. It doesn’t matter. Adroll is not only for eCommerce brands.
The principles behind running AdRoll ad campaigns can work for any business.
So, if your goal is to get more leads, appointments and clients in your business, then Adroll is worth checking out.
How do Adroll ads work?
Adroll works by tracking people who visit your website using the Adroll tracking pixel.
Once you install the Adroll pixel on your website, the Adroll platform will start collecting data on the people who visit your website and then display either social media ads, dynamic ads, or banner ads to those same people on thousands of websites and different platforms.
In other words, you will be everywhere in the minds of your clients or potential clients!
Adroll uses artificial intelligence to show your ad to a high-intent audience. These are people who are most likely to actually buy or convert into new customers.
Adroll tutorial
To use Adroll, it’s very easy. Follow these steps:
- Step 1: Sign up for a free account on adroll.com
- Step 2: Install the Adroll pixel on your website
- Step 3: Create a campaign retargeting the people who visit your website on Adroll. When creating your campaign, you choose your budget, who you want to target, and the ads you want to use.
If you don’t have any ads, Adroll will even create them for you to make your life easier!
If you’d like me to help you create Adroll ads, then check out Week 4 of our lead generation course.
What is the best target audience for Adroll?
You can use Adroll to show your ads to specific people, such as:
- Existing clients, if you want to upsell additional products or services
- People who haven’t yet converted into clients yet
- People who haven’t booked a sales appointment with you yet
- People who visit your website and have not converted into leads yet
In other words, Adroll can be effectively used to take people to the next step in your sales funnel.
What websites can you appear on when advertising on Adroll?
There are thousands of websites you can appear on when advertising on Adroll. Here are a few examples:
- Forbes
- Yahoo
- MSN
- Search Engine Journal
- iTunes
- Google Play
- The Verge
- MSN
- Fox News
- Search Engine Journal
- Dictionary
- And thousands more (see the video above for a larger full list of website examples)
So, if you’re looking to retarget your leads and website visitors on thousands of different websites in a simple way, then by all means, check out AdRoll.com and test it out for yourself.
Is adroll good for social media ads?
You can connect Facebook to the Adroll platform to display social media ads on both Facebook and Instagram.
However, I prefer to only use Adroll for retargeting campaigns through web banner ads only.
This is because you get more control if you display social ads directly with Facebook, rather than manage it through Adroll.
Is Adroll cheaper than Google ads?
Yes, in most cases the cost to advertise on Adroll is cheaper than advertising with Google ads.
However, like all things in marketing, it’s always a good idea to test both just to be sure.
When advertising on both channels, you can look at how many impressions, clicks and conversions you get and decide which option is best for you and your business.
Is Adroll easy to use?
You do not need a marketing team or marketing department to run Adroll ads.
The Adroll platform is very easy to use, especially if you’re a beginner.
Plus, they have friendly live chat support if you get stuck or have any questions.
How much does it cost to advertise on Adroll?
It depends on how many website visitors you get. If you get less than 5,000 site visitors a month, you can comfortably spend about a $5-10/day budget with Adroll.
Your daily spending with Adroll will mainly depend on how many people visit your website.
Overall though, Adroll is not very expensive.
Conclusion
Adroll will only be effective if you have a good lead generation strategy to go with your Adroll ad campaigns.
If your goal is to generate high quality leads and appointments each month, then watch my Free Masterclass Training which goes through step-by-step how to do this.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, Ash has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month with automated digital marketing strategies. Learn more about the author here.
