Given that you’re here, reading this now, it’s safe to assume you’re having trouble finding your dream clients.
You want to win clients that not only pay you good money but also enjoy working with you. Clients to who you can genuinely provide a fantastic service and experience.
You even have a rough idea of who they are! However, although you try hard, you can’t find them anywhere.
Am I right?..
After helping hundreds of business owners get new leads, appointments, and clients (see results), here are my 10 best tips on getting clients (that work).
Let’s jump in.
Life sometimes get gets in the way, I know, so for your convenience, here is a quick summary of the 10 best tips to get clients:
- Know your dream client
- Know what social platforms they use
- Build relationships with them
- Use your educational content to your advantage
- Run lead-generating ads on social media
- Have a landing page
- Don’t ignore an email marketing campaign
- Make the most of ad retargeting
- Consider strategic partnerships
- Reflect on your digital marketing efforts
If you’re already implementing some of these, watch my free masterclass. You can see exactly what a successful campaign looks like in greater detail there!
What do I need to do to get clients?
1. Know your dream client (very well)
Who are your dream clients? What kind of people are they?
I’m not just talking about their company size or industry niche. I am talking about their pain points and dream outcome – what do they really want? More importantly, how can you help them achieve that?
If you don’t know who your ideal clients are on a deeper level, you won’t be able to speak to them directly. Instead, you will waste your precious time and money on marketing strategies that speak to no one.
The more clarity you can have about who your dream clients are, the more success you will see when you launch your social media campaign.
2. Know what social platforms they use
If you’ve taken the time to research your ideal clients, you’ll have a perfect idea of where they hang out on social media.
The beautiful thing about social media is that chances are very high your dream clients are using some, if not all, of the leading social media channels (Facebook, TikTok, and LinkedIn).
So without guessing, you can go to the Facebook or TikTok ads platform, create an audience, test and see if your target audience is on that channel by targeting behaviors, interests, location, etc.
For example, suppose you want to target high-net-worth individuals. In that case, create targeted ads that pinpoint behaviors such as frequent flying, interests such as luxury items, and wealthy postcodes.
However, finding potential new customers is just the start. They need to know you too.
For more on what social media platforms to consider for your paid ads, watch my free masterclass.
3. Build a relationship with them
You now know who your dream clients are; you even know where to find them!
But do they know you?..
Just as you spend time getting to know who they are, you must allow your dream clients time to get to know and trust you too. Start by building a relationship with them.
You can do this by offering prospective clients a taste of your specialized services. You know how to solve a problem for them. You probably know how to solve many.
So, aim to create educational content around a solution to one of their problems and offer that for free. When you do this, you strengthen the main building blocks of any relationship: familiarity and trust.
For example, let’s say you are a financial advisor looking to build relationships with potential annuity clients; you could focus on creating content marketing materials (such as video and blog content) that answer queries such as “Why choose an annuity?” or “How to plan for retirement.”
You can also build social proof by sharing and engaging with helpful content.
4. Use your educational content to your advantage
Now that you know where your clients are hanging out (what social channels they’re on) and what problems they face (your free educational content), you can start advertising to them.
In return for the free content, ask people to give you their contact details (name and email) so you can follow up with them in the future.
When you ask people for their names and email in return for free educational content, this is called lead generation.
To generate leads, you will need to be familiar with what both a lead-generating social media ad and a landing page are.
5. Run lead-generation ads on social media
What is the difference between a regular social media ad and a lead-generating ad, you ask?
Well, you can run social media ads for many reasons: to generate brand awareness, increase website traffic, promote products, or capture a potential customer’s contact information. We are particularly concerned with the latter.
However, this will cost some money, but you don’t have to spend much to get started. You can get started for as low as $300 a month, and once you get some results, scale up whenever you’re ready.
The more you spend, the more results you can get.
This means you can generate leads on Facebook without having a landing page. However, if you are serious about converting your prospective clients into paying clients, I recommend using a landing page in conjunction with your paid ads.
For more on how you can target your dream clients with paid ads, watch my free masterclass, where I show exactly what to do.
6. Have a landing page
Not only does a landing page look more professional, but it also gives you insights into user behavior.
You can track metrics such as conversion and bounce rates, giving you a powerful opportunity to fine-tune your marketing strategy and optimize your messaging to resonate better with your audience.
The good news is you can integrate this into your social media marketing campaign. In your social media content, include clear calls-to-action (CTAs) encouraging your potential client toward your landing page.
For having a landing page, you don’t need to spend a ton of money on web development services. I recommend watching my free masterclass if you don’t have a landing page already (or want to learn more).
7. Don’t ignore an email marketing campaign
Now you’re generating leads. Your educational content is too valuable to ignore, and your call to action is so strong that your dream clients are handing over their contact details in a heartbeat.
That means you will have a list of emails. Which also means that you need an email marketing campaign.
In this day and age, people need more time before making a purchase. With an email marketing campaign, you can continue following up with prospective clients who have already shown interest in your business. You can even personalize your email messaging to speak to them directly based on what point in the buyer’s journey they are.
This may sound like a lot of effort. However, many email marketing and all-in-one marketing platforms automate the entire process.
When you appropriately follow up, you prevent your new leads from losing interest after they have converted.
8. Make the most of ad retargeting
You’ve found your dream clients. You’ve offered them your best educational content and directed them to your sales funnel with a solid call to action; they’re even clicking on it! However, you find they disappear without converting into a lead.
Does this mean they are uninterested in your business?
No, not at all. It means they’ve been distracted, and you must remind them that you exist.
Enter ad retargeting.
With retargeted ads, you can target people interested in your valuable content. You can even target people who read and engage with your content frequently but have not subscribed yet.
When you curate content for your retargeting ads, aim to use fresh content.
9. Consider strategic partnerships
As a business owner, strategic partnerships can be a long-term strategy that can help your business succeed.
One example of a strategic partnership if you are a financial advisor is partnering with a tax preparation service. The tax preparation service could refer clients to you for retirement planning. In return, you could refer clients to the tax preparation service for their needs.
This works because you share a target audience!
To find ideal strategic partners, figure out what else your dream client might need and who they might seek that from.
10. Reflect on your digital marketing efforts
With so many things to focus on, it can be easy to forget your true objective.
Your objective can shift as your business grows and you learn more about your dream clients. Take time to reflect on your strategy so that it aligns appropriately.
Ensure that you see a return on investment. Calculating your ROI will give you a better understanding of what is and isn’t working and, more importantly, where to focus your energy.
If all is right, and you want more clients, continue to nurture your new and existing clients, and be sure to learn as much as possible from them to curate a more targeted and accurate campaign overall.
Knowing how to get clients isn’t as simple as it sounds, but it doesn’t need to be complicated.
By focusing on the 10 tips discussed in this article, you can rest assured that you are on the right path to working with your dream clients.
Remember that, as with most things in life; patience is key. If you go into this with the idea that you will see overnight success, you will set yourself up for failure and disappointment. Instead, aim to refine these 10 tips down to an art.
If you need help finding potential clients and already doing some of the above, watch my free masterclass. You can see exactly what a successful campaign looks like in greater detail there.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, he has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month in an automated, scalable and profitable way. You can watch his free Masterclass training to learn more.