Generating leads is one of the most crucial aspects of any business’s marketing strategy.
In today’s digital world, having a well-designed landing page that accurately represents your brand and captures the attention of your target audience is essential.
But with so many options available, it can be overwhelming to choose the right landing page builder that fits your needs and budget.
Whether you are a small business owner, marketer, or entrepreneur, this article will guide you through the 6 Best Landing Page Builders for Lead Generation to help you increase your lead generation and grow your business.
From the best all-in-one landing page builder to the cheapest option, we have you covered. Get ready to take your lead generation game to the next level!
Is your time of the essence?
Here are the best 5 platforms for building a high-converting landing page:
- Kartra (Best All-in-one solution)
- ClickFunnels (Best for building landing pages quickly)
- HighLevel (Best for agencies)
- ConvertKit (Cheapest option)
- Mailchimp (Best for beginners)
TIP: A professional-looking landing page is not enough on its own! ‘Step 3’ of my FREE Masterclass training is guaranteed to give you the insight you need to turn your landing page into a leads conversion machine.
What is the best landing page builder for generating leads?
Best all-in-one platform
Kartra stands out as a comprehensive landing page builder that allows you to replace multiple tools and streamline your whole lead generation process.
I use Kartra for my own sales funnel and it’s the preferred choice for most of my clients. As a result, it’s clear that Kartra is the top option for small business owners and individual digital marketers seeking an all-in-one landing page builder.
TIP: If you are interested in learning more about Kartra, see Kartra Review: My Experience After 4+ Years (Pros & Cons).
Best for beginners
ClickFunnels is a well-established platform for landing pages and sales funnels and now offers businesses a seamless solution for marketing, selling, and delivering their products online.
It has come a long way since being one of the pioneers in the early days of online sales funnels.
What sets it apart from the other landing page builders on this list is its lightning-fast speed in building landing pages, making it an efficient option for you if you need to build funnels quickly.
ClickFunnels also hosts a thriving community of users and support.
Still, it may come at a premium compared to other options in terms of cost, e.g. for less money, you could have access to a range of online marketing tools with Kartra.
TIP: To further understand what a sales funnel means for your marketing campaigns, watch ‘Step 3’ of my FREE Masterclass!
Best option white-label option for agencies
GoHighLevel, or GHL, is a specialized landing page builder designed exclusively for marketing agencies.
Unlike other all-in-one landing page builders like Kartra, GHL offers the added benefit of being able to white-label and sell it to clients as a rebranded product.
This feature makes it an attractive option for agency owners seeking their own branded landing page builder for their client’s businesses.
GHL also gives you access to a wide range of all-in-one features, including:
- Blog post builder tool
- Follow-up email campaigns
- Analytics tools
- SMS two-way text messaging
- AI website builder
- And more!
Best budget friendly option
ConvertKit is a great option for those looking for a cost-effective landing page builder.
It offers a variety of features that can aid your marketing efforts at a lower price point compared to other landing page builders like Clickfunnels, GoHighLevel, and Kartra.
One of its biggest strengths is its simplicity, making it an excellent option for beginners who want to build their first landing page without spending a lot of money.
ConvertKit does not compromise on quality though, making it a superb option for those looking for a cost-effective but reliable landing page builder you can use to generate leads.
Best option for beginners
Mailchimp is a good landing page builder for complete beginners as it offers a platform with a range of templates to choose from.
Its strength is in email marketing campaigns or those starting with their online presence. So if you are just starting and want to use a platform that is similar to ConvertKit but do not want to commit to a plan, MailChimp is a good option.
However, it does come with limitations, so if you are looking for a solution you can grow with in the long run and not just a solution to create landing pages, then this may not be the best option for you.
Best free option
Wix is a great landing page builder for those on a budget, just starting, or are already familiar with WIX, as it offers a free option.
With Wix, you can create professional-looking landing pages without spending any money.
Wix also features a fairly user-friendly interface, making it easy for anyone, even those without design or coding skills, to create and publish landing pages quickly.
However, its free version may have limited features compared to paid landing page builders, and it may not be the best choice for you if you are looking for advanced marketing tools or want to use a custom domain.
There is only so much you can get from a free landing page builder, and if you want a high-converting landing page builder or create unlimited landing pages then WIX does not sit in this camp of landing page software.
7. Jasper AI
Best for AI-powered landing page content
Jasper AI is NOT a landing page builder per se, so why is it on this list?
It is an artificial intelligence technology that you can use to generate high-converting copy and help you build landing pages. Good copy for your landing pages is just as important as the design layout, as it will help you convert more visitors into leads, appointments and clients.
This technology allows for the quick and efficient creation of landing page layouts with persuasive and engaging copy, saving time and effort compared to manual copywriting.
Jasper AI offers a range of customization options and integrations with popular marketing tools, making it a versatile and convenient option for building landing pages.
However, it is important to keep in mind that while AI technology has come a long way in just a short amount of time, it is not perfect and so you can not rely solely on this technology to do all the work.
Jasper AI Pros
Jasper AI Cons
In conclusion, choosing the right landing page builder can make all the difference in your lead generation efforts.
Depending on your specific needs and budget, one of these seven options could be the perfect fit for you.
If you’re looking for an all-in-one solution, Katra is the way to go.
If speed is your top priority, ClickFunnels is the best option.
For agencies, GoHighLevel is the ideal choice.
Finally, if you are looking for a way to generate copy for your landing page quickly, Jasper is worth a look.
No matter which landing page builder you choose, remember that the most important thing is to focus on creating a high-quality landing page that will help you generate more leads and grow your business.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, he has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month in an automated, scalable and profitable way. You can watch his free Masterclass training to learn more.