Generating leads is one of the most crucial aspects of any business’s marketing strategy.

In today’s digital world, having a well-designed landing page that accurately represents your brand and captures the attention of your target audience is essential.

But with so many options available, it can be overwhelming to choose the right landing page builder that fits your needs and budget.

Whether you are a small business owner, marketer, or entrepreneur, this article will guide you through the 6 Best Landing Page Builders for Lead Generation to help you increase your lead generation and grow your business.

From the best all-in-one landing page builder to the cheapest option, we have you covered. Get ready to take your lead generation game to the next level!

Quick Summary:

Is your time of the essence?

Here are the best 5 platforms for building a high-converting landing page:

Kartra (Best All-in-one solution)
ClickFunnels (Best for building landing pages quickly)
HighLevel (Best for agencies)
ConvertKit (Cheapest option)
Mailchimp (Best for beginners)

TIP: A professional-looking landing page is not enough on its own! ‘Step 3’ of my FREE Masterclass training is guaranteed to give you the insight you need to turn your landing page into a leads conversion machine.

What is the best landing page builder for generating leads?

1. Kartra

Best all-in-one platform

Kartra stands out as a comprehensive landing page builder that allows you to replace multiple AI lead generation tools and streamline your whole lead generation process.

I use Kartra for my own sales funnel and it’s the preferred choice for most of my clients. As a result, it’s clear that Kartra is the top option for small business owners and individual digital marketers seeking an all-in-one landing page builder.

Kartra Pros

All-in-one landing page building tool, replacing the need for multiple tools and saving money, time and stress.
Dynamic text replacement based on leads who visit your page
Wide range of features, including email marketing, membership sites, and sales pages
Fast-loading pages
Lots of landing page templates that convert well out of the box

Kartra Cons

May have a steeper learning curve compared to other landing page builders
Limited customization options for some templates
Higher cost compared to some competitors that offer basic landing page builders

TIP: If you want to learn more about Kartra, see My Kartra review here.

Click here to get a free Kartra trial!

2. ClickFunnels 2.0

Best for beginners

ClickFunnels is a well-established platform for landing pages and sales funnels and now offers businesses a seamless solution for marketing, selling, and delivering their products online.

It has come a long way since being one of the pioneers in the early days of online sales funnels.

What sets it apart from the other landing page builders on this list is its lightning-fast speed in building landing pages, making it an efficient option for you if you need to build funnels quickly.

ClickFunnels also hosts a thriving community of users and support.

Still, it may come at a premium compared to other options in terms of cost, e.g. for less money, you could have access to a range of online marketing tools with Kartra.

Clickfunnel Pros

Quickest builder for effective landing pages.
Strong community for support.
No need for coding skills.

Clickfunnel Cons

Not the best all-in-one platform for marketing, selling, and delivering products.
More expensive compared to other options that offer more than just landing pages.

TIP: To further understand what a sales funnel means for your marketing campaigns, watch ‘Step 3’ of my FREE Masterclass!

Click here to get a free Clickfunnels trial!

3. GoHighLevel

Best option white-label option for agencies

GoHighLevel, or GHL, is a specialized landing page builder designed exclusively for marketing agencies.

Unlike other all-in-one landing page builders like Kartra, GHL offers the added benefit of being able to white-label and sell it to clients as a rebranded product.

This feature makes it an attractive option for agency owners seeking their own branded landing page builder for their client’s businesses.

GHL also gives you access to a wide range of all-in-one features, including:

Blog post builder tool
Follow-up email campaigns
Analytics tools
SMS two-way text messaging
AI website builder
And more!

GHL Pros

GHL is designed to cater to the needs of marketing agencies
Agency owners can white-label GHL and sell it to their clients for any price, helping them increase their revenue stream.
See all your landing pages in one place, track conversion rates, and analyze visitor behavior.
Like Kartra, GHL is an all-in-one funnel builder, which means it offers a range of features and functionalities in one platform.
Unlimited landing pages.

GHL Cons

GHL is designed only for marketing agencies, so it might not be the best option for you if you’re not in this industry.
GoHighLevel might be more expensive than other landing page builders if you use it for only one business.

4. ConvertKit

Best budget friendly option

ConvertKit is a great option for those looking for a cost-effective landing page builder.

It offers a variety of features that can aid your marketing efforts at a lower price point compared to other landing page builders like Clickfunnels, GoHighLevel, and Kartra.

One of its biggest strengths is its simplicity, making it an excellent option for beginners who want to build their first landing page without spending a lot of money.

ConvertKit does not compromise on quality though, making it a superb option for those looking for a cost-effective but reliable landing page builder you can use to generate leads.

Convertkit Pros

Cheaper compared to other landing page builders, making it more accessible for small businesses and bloggers.
Create beautiful landing pages in just a few minutes.
Good for content creators and bloggers that want to grow their website visitors via email marketing.
Allows for easy management of email subscribers and lists.
Basic landing page-building tools and the ability to create custom email submission forms and opt-in pages.

Convertkit Cons

Limited design and customization options compared to other landing page builders.
May not have all the features and integrations that more advanced users may require.
Not suitable for larger businesses and marketing agencies that need more advanced capabilities.

5. Mailchimp

Best option for beginners

Mailchimp is a good landing page builder for complete beginners as it offers a platform with a range of templates to choose from.

Its strength is in email marketing campaigns or those starting with their online presence. So if you are just starting and want to use a platform that is similar to ConvertKit but do not want to commit to a plan, MailChimp is a good option.

However, it does come with limitations, so if you are looking for a solution you can grow with in the long run and not just a solution to create landing pages, then this may not be the best option for you.

Mailchimp Pros

User-friendly interface and an intuitive drag-and-drop editor, making it a great option for beginners.
known for its email marketing campaigns, and its landing page builder integrates seamlessly with its email marketing platform.
Offers a free plan with basic features and affordable paid plans, making it accessible for small businesses and content creators.

Mailchimp Cons

Has a limited number of landing page templates compared to other landing page builders.
Mailchimp’s landing page builder has limited customization options, making it challenging for users to create unique and personalized landing pages in the long run.
While Mailchimp is great for basic landing pages, it doesn’t offer advanced features available with other landing page builders like ClickFunnels and Kartra and integrations with tools such as Google Analytics, etc.

6. WIX

Best free option

Wix is a great landing page builder for those on a budget, just starting, or are already familiar with WIX, as it offers a free option.

With Wix, you can create professional-looking landing pages without spending any money.

Wix also features a fairly user-friendly interface, making it easy for anyone, even those without design or coding skills, to create and publish landing pages quickly.

However, its free version may have limited features compared to paid landing page builders, and it may not be the best choice for you if you are looking for advanced marketing tools or want to use a custom domain.

There is only so much you can get from a free landing page builder, and if you want a high-converting landing page builder or create unlimited landing pages then WIX does not sit in this camp of landing page software.

Wix Pros

It is a free option, making it accessible for your budget or if you want to play around with creating a landing page.
It has a simple interface, making it easy for beginners to create a beautiful landing page absolutely free.
It offers a wide range of landing page templates and design options, allowing for customization and creativity.

Wix Cons

It may not have as many advanced features as other paid options, such as A/B testing and integrations.
The free option may have limitations on storage and bandwidth, affecting the performance of the dedicated landing page.
The support and customer service may not be as robust as with paid options.

7. Jasper AI

Best for AI-powered landing page content

Jasper AI is NOT a landing page builder per se, so why is it on this list?

It is an artificial intelligence technology that you can use to generate high-converting copy and help you build landing pages. Good copy for your landing pages is just as important as the design layout, as it will help you convert more visitors into leads, appointments and clients.

This technology allows for the quick and efficient creation of landing page layouts with persuasive and engaging copy, saving time and effort compared to manual copywriting.

Jasper AI offers a range of customization options and integrations with popular marketing tools, making it a versatile and convenient option for building landing pages.

However, it is important to keep in mind that while AI technology has come a long way in just a short amount of time, it is not perfect and so you can not rely solely on this technology to do all the work.

Jasper AI Pros

Will save you time. Jasper can generate copy much faster than a human.
The AI is trained to generate copy designed to convert visitors into customers,
Jasper integrates with SEO software such as SurferSEO
Product Pro 4
Product Pro 5

Jasper AI Cons

The quality of the copy generated by Jasper’s AI technology is dependent on the quality of input by the user
A learning curve may be involved in using the platform effectively, especially for those unfamiliar with AI technology.

Conclusion

In conclusion, choosing the right landing page builder can make all the difference in your lead generation efforts.

Depending on your specific needs and budget, one of these seven options could be the perfect fit for you.

If you’re looking for an all-in-one solution, Katra is the way to go.

If speed is your top priority, ClickFunnels is the best option.

For agencies, GoHighLevel is the ideal choice.

Finally, if you are looking for a way to generate copy for your landing page quickly, Jasper is worth a look.

No matter which landing page builder you choose, remember that the most important thing is to focus on creating a high-quality landing page that will help you generate more leads and grow your business.

FAQs

What exactly is a landing page?

A landing page is a standalone web page – separate from your website – designed to achieve a specific marketing or advertising goal. It is usually the first page visitors see after clicking on an advertisement or search engine result.

What is the purpose of having a landing page?

The primary purpose of a landing page is to convert visitors into customers, leads, or subscribers by providing them with a clear and concise call-to-action (CTA) on a single page (separate from your website).

What do good landing pages look like?

A good landing page is typically optimized for conversion, meaning it has a simple design, minimal distractions, and a clear message that aligns with the visitor’s expectations. This allows you to collect email addresses or other details that you may need.

The content and layout of this single page are carefully crafted to persuade visitors to take the desired action, such as filling out a form, making a purchase, or signing up for a newsletter.

What is a sales funnel?

A sales funnel is a marketing concept that describes the journey a potential customer goes through before making a purchase.

It represents the different stages that a lead goes through before becoming a customer.

It is usually comprised of multiple web pages, compared to a landing page that is a single page but often includes a landing page.

Ashley Davis

Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, Ash has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month with automated digital marketing strategies. Learn more about the author here.

7 Best Landing Page Builders for Lead Generation