Are you looking for the best email marketing software to help you grow your business?

I’ve spent years testing out the top AI email marketing platforms for my own business (and for clients), and not all email marketing tools are the same!

So in this guide, I’ll help you:

  • Find the best email marketing tool for your type of business
  • Choose the best email marketing software that automates email marketing with AI
  • See the pros and cons of the most popular AI email marketing companies

Please note: This article will be reviewing the best warm email marketing software. For sending cold emails, I recommend reading my best cold email software article.

Best email marketing software (summary)

Short on time? My top email marketing tools are:

Many AI-powered email marketing platforms on this list can suggest the best time to send emails, optimizing delivery based on open rates and other performance metrics.

What is the best email software for business owners?

Here is a list of the best AI email marketing automation software companies:

1. Kartra

Best overall

Kartra home

Kartra is an all-in-one funnel builder with comprehensive email marketing features, including email automation, tracking, and reporting.

After using lots of other email marketing tools in my business, such as Mailchimp, ConvertKit and ActiveCampaign, in the end, I decided to go with Kartra.

I’ve used Kartra for many years and couldn’t be happier with the decision.

Why I chose Kartra as my number one email tool

The reason I put Kartra first on this list might surprise you. Why? Because it’s NOT because Kartra does anything particularly special when it comes to email marketing.

Actually, I’d say Kartra probably has the same email marketing features as most other tools on this list.

You can do split testing, create email sequences, send out email broadcasts, segment your lists, get advanced email analytics, and lots more. Most other good email marketing tools can also do these things.

And it’s great that Kartra can do all that.

But I chose Kartra as my business’s email marketing tool because It can do all that and a lot more.

Because Kartra is an all-in-one funnel-building tool, you can use it to manage every aspect of your business.

Please note: For a deep dive into all Kartra’s features, see my full Kartra review.

Kartra also offers a wide range of features for managing your entire online business, including:

And more!

The best thing about Kartra’s email marketing solution is that it integrates seamlessly with all these other tools.

For example, imagine a client purchasing a service from you. You can use Kartra’s AI to automatically trigger anyone who buys one of your services on Kartra to be subscribed to one of your automatic client onboarding emails.

Or, let’s say a lead watches one of your videos hosted with Kartra but doesn’t reach the end. You can use Kartra to follow up via email marketing to remind them to finish watching the video.

The possibilities are endless!

Kartra is a great choice for businesses that want an all-in-one solution for their email marketing and online business needs. It also has some basic artificial intelligence features that help automate many lead generation tasks.

Tip: One great thing about Kartra’s email marketing service is that it works without any additional integrations. Other tools (such as GoHighLevel or ClickFunnels) require you to integrate it with additional email providers (such as MailGun or Sendgrid) for it to work properly. But Kartra works straight away out of the box (making it great for beginners and advanced users alike!)

kartra’s email templates

Another great feature of Kartra’s email service is that you can choose between a “Basic” email template (text and/or images) and a wide range of fancy newsletter templates.

Here is an example of one of Kartra’s drag-and-drop email templates:

Kartra email marketing newsletter

Kartra’s templates work well for newsletter-style emails.

But in my experience, basic emails convert better because they don’t look like marketing newsletters.

Basic emails look like emails you would typically send to a friend, colleague or client.

As a result, you can get better open rates and click-through rates (CTR) with your emails.

For more tips on the best way to convert leads into clients, watch my free training here.


Overall, Kartra is the best email marketing software for business owners who want an all-in-one email marketing solution with additional features to help them grow their business.

Kartra’s pricing is also very reasonable at only $99/month for access to all their features (landing page builder, video hosting, CRM management, online payment processing and more).

Using Kartra, you can save hundreds of dollars each month by not needing to purchase additional software for running lead generation campaigns in your business.

2. GoHighLevel

Good for agencies looking for white-label email marketing software

GoHighLevel website

GoHighLevel (GHL) is an all-in-one AI marketing platform with comprehensive email marketing features built specifically for marketing agencies.

What makes GoHighLevel unique is that you can whitelabel their email marketing services to your clients.

It’s also an excellent choice for businesses that need two-way SMS texting features for their email marketing (which most other email marketing platforms don’t offer).

What I like & dislike about GoHighLevel

GoHighLevel Pros

  • Can be white-labelled
  • Great for marketing agencies
  • Two way SMS texting
  • Has a mobile app
  • Call tracking
  • Lots of helpful marketing features
  • Great support & community

GoHighLevel Cons

  • Email services need to be integrated with 3rd party tools
  • Integrating email and SMS services with 3rd party tools costs extra (based on usage)
  • Requires more technical knowledge to set everything up because of all the extra integrations needed for it to work

GoHighLevel Key features:

GoHighLevel also has a wide range of features for managing your entire online business, including landing pages, shopping carts, membership sites, and more.

Some key features include:

  • Send automated emails (with additional email integrations needed)
  • CRM & Pipeline management
  • Surveys & forms
  • 2 Way SMS marketing
  • Calendar appointments
  • Call tracking
  • Reputation management
  • White-label mobile app
  • Build unlimited funnels with one license

Here’s a full list of GoHighLevel’s key features and how they compare with other tools:

GHL features


Overall, GoHighLevel is a great choice for marketing agencies that want to white-label email marketing services to their clients.

GoHighLevel also uses AI to build landing pages and create content for your email marketing campaigns.

Another advantage is that it has many marketing features (such as two-way SMS texting) not offered by other tools.

GHL also has competitive pricing as seen here:

GHL pricing

GHL’s pricing starts at $297/month and gives you access to unlimited features and allows you to sell unlimited SAAS email accounts to your clients.

They also have a “Starter” plan if you want to try them out first.

Overall, GoHighLevel is a good choice if you’re looking to white-label an email and SMS marketing tool to your clients.

Click here to get a free 14-day GoHighLevel trial

3. Sender

Good for startups, small businesses, and ecommerce stores on a budget

Click here to try Sender for free!

Sender is an affordable and powerful email marketing platform that offers premium features to grow your customer base and build long-term relationships.

The email software provides robust email and SMS automation that enables you to give customers an omnichannel experience. As a result, you can boost customer engagement and sales while managing both campaigns from a single dashboard.

Sender Pros

  • Probably the most affordable email marketing tool that empowers you to engage customers and grow your business.
  • Email and SMS marketing automation that offers recipients an omnichannel experience.
  • You can create stunning emails, popups, and sign-in forms using professionally designed templates. You can also build unique designs in minutes using the drag-and-drop email editor.
  • Advanced email delivery infrastructure that ensures your newsletters reach subscribers’ inboxes.
  • You can build high-converting automated workflows with custom triggers to deliver personalized and perfectly-timed emails to customers.

Sender Cons

  • Emails sent from the free account have Sender’s branding.

What You Can Do With Sender

Sender offers the following key features that help businesses boost customer engagement and sales:

  • Email and SMS marketing automation.
  • Intuitive drag-and-drop email editor with a free library of premade templates.
  • Smart segmentation and personalization to send relevant and targeted emails and texts.
  • High-converting popups, such as exit-intent, spin-the-wheel, and more.
  • Analytics and real-time reporting to monitor and improve your email campaign performance.


Most business owners and e-commerce stores use Sender because it is affordable and offers powerful automation features.

The platform has four pricing plans. The ‘Free Forever’ plan offers 15,000 emails for 2,500 monthly subscribers.

You can also consider buying its ‘Standard’ and ‘Professional’ plans, which start only from $8 and $29, respectively. If you want a more customized plan, you can choose the ‘Enterprise’ package, which includes priority phone support and advanced features like Activity Logs for Audit and SSO (SAML 2.0 authentication).

Click here to try Sender for free!

4. Mail Mint

Best Email Marketing Automation Tool For WordPress Integration

Mail Mint is one of the user-friendly tools in WordPress for email marketing. This tool especially helps you improve your marketing campaigns. 

It simplifies managing unlimited leads, running targeted email campaigns, and automating processes. It’s designed for marketers, business owners, and funnel creators, making email marketing automation easy and boosting your conversions.

Mail Mint eliminates the need for multiple tools. It has its own custom lead form builder to collect leads from anywhere on your WordPress website. You can dynamically segment and organize your leads for targeted email campaigns.

Automating all your marketing campaigns will help you save a great deal of time and work to plan for extra marketing tasks

Key Features

  • Add, import, and manage unlimited contacts in a clutter-free UI.
  • Easy contact import from WordPress, WooCommerce, EDD, and MailChimp.
  • Dynamic Segmentation to segment all your leads into special categories.
  • Plan and run sequenced email campaigns all from one module.
  • Recurring email campaigns for newsletters
  • Pre-built email automation workflows for WordPress, WooCommerce, and EDD.
  • Integration with multiple form builders (Fluent Forms, JetFormBuilder, Elementor Form)
  • Advanced drag-and-drop email builder and pre-built email templates to create stunning emails.
  • Abandoned Cart Recovery feature to bring back your lost sales.
  • Advanced ChatGPT integration to help you write catchy subject lines and engaging email copies.
  • Custom lead forms and templates to collect leads effortlessly.


Mail Mint lets you add unlimited contacts without any restrictions and it has one of the easiest user interfaces so that you can start using it without needing any documentation.


Sequenced Email Campaigns are only available in the pro plan. So, with the free version, you can only send regular email campaigns.


You will get the free version of Mail Mint in the WordPress repository. The pro plans are like the following,

  • The small plan with a license for 1 site is $149.99/Year
  • The medium plan with a license for 5 sites is $249.99/Year
  • The large plan with a license for 50 sites is $399.99/Year


It simplifies managing unlimited leads, running targeted email campaigns, and automating processes. It’s designed for marketers, business owners, and funnel creators, making email marketing automation easy and boosting your conversions. This plugin is useful for Marketers, entrepreneurs, business owners, and agencies. 

Click here to try Mail Mint for free!

5. Hubspot

Hubspot is a comprehensive all-in-one marketing and AI sales solution that includes email marketing features such as automation, tracking, and reporting.

What I like about Hubspot is that it is perfect for larger enterprise businesses. Their email marketing solution also connects directly to your email address, which is useful for some industries.

For example, when running email marketing campaigns for financial advisors, some financial firms require you to archive a copy of all saved emails for compliance purposes. Hubspot allows you to do this, which is why it’s a popular option for industries in financial services.

The only downside to using Hubspot is that it’s a lot more expensive than other email marketing tools on this list, so smaller business owners will probably prefer some of the other options.

Hubspot also offers a wide range of additional essential features for managing your entire online presence, including landing pages, social media tools, and more.

Hubspot is a good email marketing choice for businesses that want an all-in-one solution enterprise solution.

6. Hoppy Copy

Email marketing is an effective, worthwhile strategy. But the problem is writing effective email copy can be time-consuming and challenging…

That’s why we’ve included Hoppy Copy on this list!

Hoppy Copy is specifically designed to create email copy for your follow-up emails using artificial intelligence (AI).

Because Hoppy Copy is an AI email copy generator tool, it works with all the other email marketing tools on this list.

How does Hoppy Copy work?

Let’s say you have a list of blogs, YouTube videos or PDF brochures that would be excellent content for your follow-up emails.

Instead of spending endless hours turning this content into follow-up emails yourself, you can plug the content into Hoppy Copy’s email converter and it will turn all your content into well-written marketing emails.

One of the features I love the most is the “Email sequence planner”. This allows you to create weekly follow-up sequences for your leads at the click of a button, as seen here:

Hoppy Copy Key features:

  • 40+ AI email templates, to start generating email campaigns (+ new templates coming every month)
  • 10+ Additional AI templates to generate the rest of your marketing copy (ads, social media posts, youtube scripts and more)
  • Advanced Notion-style Editor where you can make edits to copy on the fly (add CTAs, Emojis, Tone etc.)
  • Spam check to ensure your emails land in the inbox
  • Multiple Docs & Project Folders
  • 35+ Languages
  • Grammarly Integration
  • Collaborate with colleagues & clients with Workspaces
  • Simple UI

The market is flooded with AI tools, with most using general language models that try to write everything for everyone. These models are not trained to write email marketing copy. But Hoppy Copy is, and it’s the only one we know of that’s designed specifically for email marketers, which makes it the best companion for your next campaigns!

Try Hoppy Copy for free!

7. MailChimp

Good for businesses on a small budget


Mailchimp is one of the most popular (and affordable) email marketing tools on the market, with a wide range of features, including automation, tracking, and reporting.

The reason small business owners, entrepreneurs, and freelancers like to use Mailchimp is that it has a very decent free plan, and its paid plans are very cheap too.

It’s one of the most cost-effective email marketing tools for business owners.

MailChimp is a good choice for businesses looking for a solid email marketing solution for businesses on a budget.

What I like & dislike about Mailchimp

Mailchimp Pros

  • One of the cheapest tools
  • AI features that optimize your email send times
  • Good for eCommerce
  • Powerful segmenting options
  • Automation features

Mailchimp Cons

  • Need to pay extra for the most advanced email features
  • Can sometimes be a bit messy when organizing leads
  • Doesn’t have a lot extra non-email marketing features

Personal Experience using Mailchimp

I’ve used Mailchimp in the past for my own business and for clients too. Mailchimp is a solid email marketing tool, and I believe it’s especially good if you’re starting out and on a small budget.

However, I found that Mailchimp’s automation features were quite limited. And as my business grew, I needed a better all-in-one marketing automation system to manage everything.

Tip: If you need help with creating unique marketing images for your email marketing, check out these AI image generator tools.

Overall, I would recommend Mailchimp for small businesses or businesses just starting with email marketing. But if you’re looking for a more comprehensive all-in-one marketing solution, I recommend Kartra.


Overall, Mailchimp is an excellent choice for small businesses or businesses that are just getting started with email marketing. However, it can become quite expensive if you have a large email list or send many emails.

It’s also worth using an email spam checker tool with Mailchimp or any other email marketing software to ensure your emails are properly delivered to people’s inboxes.

8. NotifyVisitors

NotifyVisitors is an all-in-one email marketing software with some basic AI capabilities. This software helps you scale your marketing efforts and reach your targeted audience better. Moreover, its pre-made templates let you quickly set up and implement campaigns.

Its drag-and-drop content editor helps you customize and personalize the templates to suit your branding needs, further leading to branding in the best possible way. What makes it the best is that you do not require coding knowledge to start.

Moreover, its advanced segmentation helps you improve your email open rate by sending more relevant content.


  • Let you send welcome emails, promotional emails, cart abandonment emails, etc.
  • Track your campaign progress through in-depth analytics
  • Create automated email campaigns to engage your customers
  • Drag and drop email editor to personalize emails.
  • A/B testing to find out the best email result.


  • In the free plan, you get 1000 contacts and 1000 emails per month.
  • Startups Plan starts at $49 per month.
  • For the Enterprise plan, you need to contact them.


NotifyVisitors offers excellent value to small businesses, startups and Shopify stores. Since it is easy to launch and implement, you do not require coding knowledge. Moreover, it offers a free plan so you can understand its functionality.

9. ActiveCampaign

ActiveCampaign is an email marketing tool with a focus on automation. It offers many features for automating your email marketing with artificial intelligence (AI), including autoresponders, drip campaigns, and lead scoring.

ActiveCampaign is a good choice for businesses that want to automate email marketing on a large scale.

In my experience, using ActiveCampaign’s email and SMS automation features are very easy to use and powerful when used correctly.

10. ConvertKit

Convertkit is a powerful marketing hub designed specifically for creators. With Convertkit, you can quickly grow your audience and monetize your subscribers with beautiful landing pages, sign-up forms, and link pages.

Convertkit also makes it easy to automate your marketing with its intuitive email editor and powerful sales funnels.

Plus, Convertkit makes selling your digital products and subscriptions easy with its market-leading conversions and low fees.

Convertkit is used by coaches, authors, podcasters, musicians, and more to grow their audiences and sell their products.

11. AWeber

Aweber is a web-based platform that helps businesses grow, sell, and engage with their audiences.

The platform offers a suite of easy-to-use marketing solutions, including:

  • Email marketing
  • Landing page builder
  • Email automation
  • eCommerce
  • Web push notifications
  • And more

Aweber helps businesses reach their goals faster and at a fraction of the cost of other solutions. The platform makes it easy to get online and start growing your business.

12. SendinBlue

SendinBlue is an email marketing software with a focus on delivering high-quality email campaigns. It offers many features for creating and managing your email campaigns, including templates, contact management, and reporting. SendinBlue is a good choice for businesses that want to deliver high-quality email campaigns.

They also have unique chat features that allow you to speak to people visiting your website and track them through the SendinBlue CRM.

Honorable Mentions

  • Campaign Monitor
  • GetResponse
  • Drip
  • Contact Contact
  • iContact

In summary, what’s the best email service?

A wide range of email marketing software is available, each with its focus and features. Your business’s best email marketing software will depend on your specific needs.

Overall though, if you’re looking for an all-in-one email marketing platform, then go with Kartra (it’s also what I use in my business).

What is Email Marketing Software?

Email marketing software is a tool for managing email marketing campaigns. It provides features such as automation, tracking, and reporting to help businesses maximize their results.

Why Use Email Marketing Software?

Email marketing software can help businesses save time and increase their ROI from email marketing. Automation features allow businesses to set up their email campaigns in advance and schedule them to go out automatically.

This can save a lot of time compared to manually sending each email. Tracking features help businesses track who opens their emails and clicks on links, so they can see what is working and what isn’t. Reporting features give businesses insights into their email campaign results so that they can optimize their campaigns for better results.

How does email marketing software use AI?

Email marketing software uses AI to save time by automating mundane or repetitive tasks. Using natural language processing and machine learning algorithms, AI can automatically create personalized email content and subject lines tailored to each recipient.

AI can also detect customer behaviors, analyze customer purchase histories and segment customers for more targeted campaigns.