Are you looking for the best email marketing software to help you grow your business?

I’ve spent years testing out the top email marketing platforms for my own business (and for clients) and not all email marketing tools ar the same!

So in this guide, I’ll help you:

  • Find the best email marketing tool for YOU and YOUR business needs
  • Choose the best email marketing software that automate email marketing
  • See the pros and cons of the most popular email marketing services

Please note: This article will be reviewing the best warm email marketing software. For sending cold emails, I recommend reading my best cold email software article.

Short on time? My top email marketing tools are Kartra (the best all-in-one email marketing solution), GoHighLevel (if you need two-way SMS texting features) or Mailchimp (if you’re on a very small budget and only need basic email features).

What is the best email software for business owners?




Overall, Kartra is the top-rated email marketing solution because of its powerful all-in-one features. In other words, for the same price as other email marketing tools, you can also build funnels, host videos, accept online payments and lots more.

  • Easy to use
  • Powerful automations
  • Quick set up
  • High email deliverable rates
  • Automatic spam detection
  • Does a LOT more than just email
  • All-inclusive low price of $99/month (or less if paid yearly)
  • Because Kartra has so many extra features, you might feel a little overwhelmed at first.

1. Kartra

Good for businesses looking for all-in-one marketing features

Kartra home

Kartra is an all-in-one funnel builder with comprehensive email marketing features including email automation, tracking, and reporting.

After using lots of other email marketing tools in my business, such as Mailchimp, ConvertKit and ActiveCampaign; in the end, I decided to go with Kartra.

I’ve used Kartra for many years now and I couldn’t be happier with the decision.

Why I chose Kartra as my number one email tool

The reason I put Kartra first on this list might surprise you. Why? Because it’s NOT because Kartra does anything particularly special when it comes to email marketing.

Actually, I’d say Kartra probably has the same email marketing features as most other tools on this list.

You can do split testing, create email sequences, send out email broadcast, segment your lists, get advanced email analytics and lots more. These are things most other good email marketing tools can also do.

And it’s great that Kartra can do all that.

But the reason I chose Kartra as the email marketing tool for my business, is because Kartra can do all that and a LOT more.

Because Kartra is an all-in-one funnel building tool, you can use it to manage every aspect of your business.

Please note: For a deep dive into all Kartra’s features, see my full Kartra review.

Kartra also offers a wide range of features for managing your entire online business, including:

And more!

And the best thing about Kartra’s email marketing solution is that it integrates with ALL these other tools seamlessly.

For example, imagine you have a client who purchases a service from you. You can use Kartra to automatically trigger anyone that buys one of your services on Kartra to be subscribed to one of your automatic client onboarding emails.

Or, let’s say that a lead watches one of your videos hosted with Kartra but doesn’t reach the end of the video. You can use Kartra to follow up with them via email marketing to remind them to finish watching the video.

The possibilities are endless!

Kartra is a great choice for businesses that want an all-in-one solution for their email marketing and online business needs.

Tip: One great thing about Kartra’s email marketing service is that it works without any additional integrations. Other tools (such as GoHighLevel or ClickFunnels) require you to integrate it with additional email providers (such as MailGun or Sendgrid) for it to work properly. But Kartra works straight away out of the box (making it great for beginners and advanced users alike!)

Kartra’s email templates

Another great feature of Kartra’s email service is that they let you choose between a “Basic” email template (text and/or images) or you can choose from a wide range of fancy newsletter templates.

Here is an example of one of Kartra’s drag-and-drop email templates:

Kartra email marketing newsletter

Kartra’s templates work well for newsletter style emails.

But in my experience, basic emails convert better because they don’t look like marketing newsletters.

Basic emails look like emails you would normally send to a friend, colleague or client.

As a result, you can get better open rates click-through rates (CTR) with your emails.

For more tips on the best way to convert leads into clients, watch my free training here.


Overall, Kartra is the best email marketing software for business owners who want an all-in-one email marketing solution with additional features to help them grow their business.

Kartra’s pricing is also very reasonable at only $99/month for access to all their features (landing page builder, video hosting, CRM management, online payment processing and more).

By using Kartra, you can save hundreds of dollars each month by not needing to purchase additional software for running lead generation campaigns in your business.

2. GoHighLevel

Good for agencies looking for white-label email marketing software

GoHighLevel website

GoHighLevel (GHL) is an all-in-one business management platform that includes comprehensive email marketing features, specifically built for marketing agencies.

What makes GoHighLevel unique is that you can whitelabel their email marketing services to your own clients.

It’s also a great choice for businesses that need two-way SMS texting features for their email marketing (which is something that most other email marketing platforms don’t offer).

What I like & dislike about GoHighLevel

GoHighLevel Pros

  • Can be white-labelled
  • Great for marketing agencies
  • Two way SMS texting
  • Has a mobile app
  • Call tracking
  • Lots of helpful marketing features
  • Great support & community

GoHighLevel Cons

  • Email services need to be integrated with 3rd party tools
  • Integrating email and SMS services with 3rd party tools costs extra (based on usage)
  • Requires more technical knowledge to set everything up because of all the extra integrations needed for it to work

GoHighLevel Key features:

GoHighLevel also has a wide range of features for managing your entire online business, including landing pages, shopping carts, membership sites, and more.

Some key features include:

  • Send automated emails (with additional email integrations needed)
  • CRM & Pipeline management
  • Surveys & forms
  • 2 Way SMS marketing
  • Calendar appointments
  • Call tracking
  • Reputation management
  • White-label mobile app
  • Build unlimited funnels with one license

Here’s a full list of GoHighLevel’s key features and how they compare with other tools:

GHL features


Overall, GoHighLevel is a great choice for marketing agencies that want to white-label email marketing services to their clients.

Another advantage is that it has many marketing features (such as two-way SMS texting) not offered by other tools.

GHL also has competitive pricing as seen here:

GHL pricing

GHL’s pricing starts at $297/month and gives you access to unlimited features and allows you to sell unlimited SAAS email accounts to your clients.

They also have a “Starter” plan if you just want to try them out first.

Overall, GoHighLevel is a good choice if you’re looking to white-label an email and SMS marketing tool to your clients.

Click here to get a free 14-day GoHighLevel trial

3. MailChimp

Good for businesses on a small budget


Mailchimp is one of the most popular (and affordable) email marketing tools on the market with a wide range of features, including automation, tracking, and reporting.

The reason small business owners, entrepreneurs, and freelancers like to use Mailchimp is that it has a very decent free plan and its paid plans are very cheap too.

It’s actually one of the most cost-effective email marketing tools for business owners.

MailChimp is a good choice for businesses that are looking for a solid email marketing solution for businesses on a budget.

What I like & dislike about Mailchimp

Mailchimp Pros

  • One of the cheapest tools
  • AI features that optimize your email send times
  • Good for eCommerce
  • Powerful segmenting options
  • Automation features

Mailchimp Cons

  • Need to pay extra for the most advanced email features
  • Can sometimes be a bit messy when organizing leads
  • Doesn’t have a lot extra non-email marketing features

Personal Experience using Mailchimp

I’ve used Mailchimp in the past for my own business and for clients too. Mailchimp is a solid email marketing tool and I believe it’s especially good if you’re just starting out and you’re on a small budget.

However, I found that Mailchimp’s automation features were quite limited. And as my business grew, I found I needed a better all-in-one marketing automation system to manage everything.

Tip: If you need help with creating unique marketing images for your email marketing, check out these AI image generator tools.

Overall, I would recommend Mailchimp for small businesses or businesses that are just getting started with email marketing. But, if you’re looking for a more comprehensive all-in-one marketing solution, I would recommend Kartra.


Overall, Mailchimp is a great choice for small businesses or businesses that are just getting started with email marketing. However, it can become quite expensive if you have a large email list or you send a lot of emails.

It’s also worth using an email spam checker tool with Mailchimp or any other email marketing software to ensure your emails are being delivered to people’s inboxes properly.

4. Hubspot

Hubspot is a comprehensive all-in-one marketing and sales solution that includes email marketing features such as automation, tracking, and reporting.

What I like about Hubspot is that it is perfect for larger enterprise businesses. Their email marketing solution also connects directly to your email address, which is useful for some industries.

For example, when running email marketing campaigns for financial advisors, some financial firms require you to archive a copy of all saved emails for compliance purposes. Hubspot allows you to do this which is why it’s a popular option for industries in financial services.

The only downside to using Hubspot is that it’s a lot more expensive than other email marketing tools on this list, so smaller business owners will probably prefer some of the other options on this list.

Hubspot also offers a wide range of additional key features for managing your entire online presence, including landing pages, social media tools, and more.

Hubspot is a good email marketing choice for businesses that want an all-in-one solution enterprise solution.

5. NotifyVisitors

NotifyVisitors is an all-in-one email marketing software. This software helps you scale your marketing efforts and reach your targeted audience better. Moreover, its pre-made templates let you quickly set up and implement campaigns.

Its drag-and-drop content editor helps you customize and personalize the templates to suit your branding needs, further leading to branding in the best possible way. What makes it the best is that you do not require coding knowledge to start.

Moreover, its advanced segmentation helps you improve your email open rate by sending more relevant content.


  • Let you send welcome emails, promotional emails, cart abandonment emails and so on.
  • Track your campaign progress through in-depth analytics
  • Create automated email campaigns to engage your customers
  • Drag and drop email editor to personalize emails.
  • A/B testing to find out the best email result.


  • In the free plan, you get 1000 contacts and 1000 emails per month.
  • Startups Plan starts at $49 per month.
  • For the Enterprise plan, you need to contact them.


NotifyVisitors offers great value to small businesses, startups and Shopify stores. Since it is easy to launch and implement you do not require any coding knowledge for that. Moreover, it offers a free plan so you can understand its functionality.

5. ActiveCampaign

ActiveCampaign is an email marketing tool with a focus on automation. It offers a wide range of features for automating your email marketing, including autoresponders, drip campaigns, and lead scoring. ActiveCampaign is a good choice for businesses that want to automate their email marketing.

In my experience, using ActiveCampaign’s email and SMS automation features are very easy to use and powerful when used correctly.

6. ConvertKit

Convertkit is a powerful marketing hub designed specifically for creators. With Convertkit, you can easily grow your audience and monetize your subscribers with beautiful landing pages, sign-up forms, and link pages.

Convertkit also makes it easy to automate your marketing with its intuitive email editor and powerful sales funnels. Plus, Convertkit makes it easy to sell your digital products and subscriptions with its market-leading conversions and low fees.

Convertkit is used by coaches, authors, podcasters, musicians, and more to grow their audiences and sell their products.

7. AWeber

Aweber is a web-based platform that helps businesses grow, sell, and engage with their audiences.

The platform offers a suite of easy-to-use marketing solutions, including:

  • Email marketing
  • Landing page builder
  • Email automation
  • eCommerce
  • Web push notifications
  • And more

Aweber helps businesses reach their goals faster and at a fraction of the cost of other solutions. The platform makes it easy to get online and start growing your business.

8. SendinBlue

SendinBlue is an email marketing software with a focus on delivering high-quality email campaigns. It offers a wide range of features for creating and managing your email campaigns, including templates, contact management, and reporting. SendinBlue is a good choice for businesses that want to deliver high-quality email campaigns.

They also have some unique chat features that allow you to speak to people who visit your website and track them through the SendinBlue CRM.

Honorable Mentions

  • Campaign Monitor
  • GetResponse
  • Drip
  • Contact Contact
  • iContact

In summary, what’s the best email service?

A wide range of email marketing software is available, each with its focus and features. The best email marketing software for your business will depend on your specific needs. Overall though I believe if you’re looking for an all-in-one email marketing platform, then go with Kartra (it’s also what I personally use in my business).

What is Email Marketing Software?

Email marketing software is a tool that helps businesses manage their email marketing campaigns. It provides features such as automation, tracking, and reporting to help businesses maximize their results from email marketing.

Why Use Email Marketing Software?

Email marketing software can help businesses save time and increase their ROI from email marketing. Automation features allow businesses to set up their email campaigns in advance and schedule them to go out automatically.

This can save a lot of time compared to manually sending each email. Tracking features help businesses track who opens their emails and clicks on links, so they can see what is working and what isn’t. Reporting features give businesses insights into their email campaign results, so they can optimize their campaigns for better results.