How To Get More Leads From Your Website

We all need leads. They are the lifeblood of any business, and without them, your company will surely fail—at least, that’s what everyone always tells you.

However, generating leads from a website can be difficult.

You put all this effort into creating a great site with amazing content, only to find that no one is visiting it. And even when people do come to your site, they never seem to convert into leads.

Sound familiar? We know the feeling.

But don’t worry, we’re here to help!

After months of trial and error (and a lot of coffee), we finally cracked the code of how to get more leads from your website.

In this article, you’ll learn the best strategies to get more leads from your website.

How to get leads from your website

Here are the best ways to get more leads from your website:

1. Add an opt-in form on all pages of your website

An opt-in form is a great way to get leads from your website.

Why?

You need to make it easy for people to sign up to learn more about your offer. The best way to do this is to add an opt-in form on every page of your site.

An opt-in form is a simple form that asks for someone’s name and email address in exchange for something valuable, like a free video training.

Most visitors that go to your website will leave straight away.

So adding an opt-in form to your website is a great way to increase the number of conversions you get from your website.

If you can capture their name & email through an opt-in form before they leave your website, you can follow up with them until they convert.

Once you have an opt-in form on your website, make sure you’re promoting it prominently.

Add links to your opt-in form on the top of your homepage, include it in blog posts, and make sure it’s visible on all site pages.

Here’s an example of a few places we link to our opt-in page on our sales funnel:

Remember: The more places that you link to your opt-in form, the higher the chances are people will sign up for your offer.

2. Have call-to-actions (CTAs) everywhere

Calls to Action (CTAs) are pivotal in generating more leads on your website. A well-crafted CTA serves as a guide for visitors, directing them toward the desired action, whether it’s scheduling a consultation, signing up for a newsletter, or making a purchase.

By incorporating clear and compelling CTAs throughout your website, you can effectively prompt users to take the next step in your sales funnel.

These CTAs act as signposts, indicating to potential clients what action they should take next to learn more about your products or services.

CTAs improve user experience and serve as powerful tools for lead generation. By clearly outlining the actions visitors should take, they help convert website traffic into valuable leads or customers.

A strong CTA can significantly increase the likelihood that visitors will take the desired action, whether it’s requesting more information, scheduling a consultation, or making a purchase. In essence, strategically placed and well-crafted CTAs can be powerful tools in driving lead generation efforts on your website.

3. Create a lead magnet

If you want to generate leads from your website, consider creating a lead magnet. This is a great way to show potential clients what you can do for them and build trust.

Here is an example of our primary and best performing lead magnet.

A lead magnet is an incentive you offer people in exchange for their contact information. It could be a free e-book, report, or video sales letter.

The key is to make sure it’s something that your target audience will find valuable.

Offering a lead magnet as part of your sales funnel is a great way to increase the number of leads you get from your website. By providing something of value, you’ll be able to entice people to give you their contact information.

So if you’re looking for ways to generate more leads from your website, create a lead magnet.

4. Provide valuable content on your website

Another good way to increase your website’s leads is to provide valuable content. This content can take the form of blog posts, infographics, eBooks, or even videos.

The goal is to create something valuable for your target audience, something that will help them solve a problem or learn something.

This valuable content on your website can be used to generate leads in a few different ways:

• It can be used as an opt-in freebie lead magnet. You can offer it in exchange for someone’s email address.
• It can be used to drive traffic to your website. The more content you create, the higher your website will rank on Google organic search.
• It can be used to build trust with your audience. The more helpful and valuable your content is, the more likely people will do business with you.

If you want to generate leads from your website, focus on creating valuable content that will help your target audience. Then promote it across the web to reach a wider audience.

Tip: Remember to send people to your sales funnel from your content to maximize the amount of leads you get.

5. Publish case studies or success stories

If you want to generate leads from your website, consider publishing case studies or success stories. This is a great way to show potential clients what you can do for them and build trust.

Case studies are stories that showcase how you’ve helped a client achieve their goals. They typically include before-and-after results, testimonials, and details about the project.

For example, my business has many client case studies of business owners who have had success with my lead generation strategies.

Success stories are similar to case studies, but they focus more on the client’s story and how your product or service has helped them.

Both case studies and success stories are great ways to build trust with potential clients and show them what you can do for them.

If you have any past clients willing to share their stories, be sure to publish them on your website. One way of showcasing these stories is through video testimonials on your website. There, potential customers can see and hear your loyal customers share their first-hand experience with your product or service.

6. Publish industry reports or white papers

One of the best lead generation strategies to get more leads from your website is to publish industry reports or white papers. This is a great way to show potential clients what you can do for them and build trust.

Industry reports are in-depth looks at a particular industry or market. They typically include data and analysis on trends, opportunities, and challenges.

White papers are similar to industry reports but more focused on a particular solution or product. They typically include data and analysis on how the solution or product can help solve a problem.

7. Host webinars or podcasts

Hosting webinars and podcasts is another great way to generate leads from your website. This type of content shows potential clients what you can do for them and builds trust.

Webinars are online seminars that people can attend from the comfort of their own homes. They typically include a presentation followed by a Q&A session.

Podcasts are similar to webinars, but they’re audio-only. They’re a great way to reach people commuting or doing other activities where they can’t watch a video.

Both webinars and podcasts are great ways to build trust with potential clients and show them what you can do for them. If you have any past clients willing to share their stories, publish them on your website.

However, as effective as webinars or podcasts are, in my experience, a video sales letter works even better (and it’s easier to create, too!).

8. Use live chat

If you want to generate leads from your website, consider using live chat. This is a great way to show potential clients what you can do for them and build trust.

Live chat is a tool for communicating with visitors in real time. It’s a great way to answer questions, provide support, and build relationships with potential customers.

Using live chat is a great way to increase the number of leads you get from your website. By being available to answer questions and provide support, you can build trust with potential clients.

But what if you don’t have time to speak to visitors on your website? That’s where AI sales bots can help you. These tools use artificial intelligence to improve your lead generation efforts.

9. Identify anonymous website visitors

One of the easiest ways to get more leads from your website is by identifying anonymous website visitors using tools like Customers.AI.

This AI lead generation tool allows you to automatically cold email leads that don’t convert on your website.

This tool captures the information for B2B and B2C leads, including:

• Lead name
• Email
• Phone number
• Job title
• Company
• And more!

I’ve used this tool to generate thousands of leads on my website.

9. Offer a free consultation, trial or demo

To generate leads from your website, consider offering a free consultation or trial period.

This is a great way to get people interested in your offerings without requiring them to make a commitment immediately.

Offering a free consultation is a great way to show potential clients what you can do for them and build trust. It also gives you an opportunity to upsell them on your services.

If you aim to get sales appointments and win more clients for your business, then offering a free consultation is essential to success.

On the free consultation, you can:

• Ask questions about their business and their needs
• Offer advice on how they can improve their business
• Give them a demonstration of your services
• Answer any questions they have about your services

You can use calendar scheduling tools like Calendly to make booking free consultations with potential clients easier.

However, if you already offer a “Free consultation” and not many people are taking you up on your offer, consider adding a lead magnet with an opt-in form on your website.

10. Have fast-loading landing pages

To generate leads from your website, you must have fast-loading landing pages. This is a great way to show potential clients what you can do for them and build trust.

Your landing page is the first thing people will see when they visit your website, so it’s essential to make a good impression.

If your landing page takes too long to load, people will likely leave before seeing what you offer.

There are a few things you can do to improve the speed of your landing pages:

• Use a content delivery network (CDN)
• Optimize your images
• Minimize redirects
• Enable browser caching

Or, you can use an all-in-one WordPress website speed optimization plugin such as Nitropack (this is what we use).

11. Make it easy to contact you

Another excellent way to generate leads from website visitors is to make it easy for them to find your contact information and contact you if they want to learn more about your services.

It’s usually a good idea to have a “contact”, “apply” or “learn more” button in the header and footer of your site.

12. Always be split testing

Split testing is crucial because it allows you to see what’s working and what’s not. If you’re not constantly testing, you could miss out on opportunities to generate more leads.

There are a few things you should test:

• Headline
• Call-to-action (CTA)
• Lead magnet
• Forms
• Landing pages
• Offer
• Prices

By continually testing, you’ll be able to improve your lead generation results and get better conversion rates from the content on your site.

Each test you run on your site will help you turn your site into a lead generating machine!

For testing, I like to use Kartra, which allows you to split test forms, landing pages, videos, products, follow-up emails and more.

13. Optimize your website for search engines

Implement SEO (search engine optimization) strategies, such as content creation, to get more leads from your website for free.

Here are some ways to get started:

• Keyword Optimization: Conduct keyword research to identify relevant keywords your target audience is searching for. Incorporate these keywords naturally throughout your content to improve visibility on search engines.
• Meta Descriptions and Title Tags: Craft compelling meta descriptions and title tags that accurately describe your content and include relevant keywords. This helps search engines understand the content of your page.
• Optimize Images: Use descriptive alt text for images to improve accessibility and provide search engines with context about your visuals. This can also help your images appear in relevant search results.
• Internal Links: Include internal links within your content to guide users to other relevant pages on your website. This helps search engines understand the structure of your site and improves user experience.
• URL Optimization: Create SEO-friendly URLs that are concise, descriptive, and include relevant keywords. This makes it easier for search engines to crawl and index your content.

By implementing these strategies, you can create content that is not only valuable to your audience but also optimized for search engines, increasing the likelihood of your content ranking higher in search results and driving organic traffic to your website.

14. Show your prices

Displaying prices on your website is another good strategy for generating leads.

By showcasing transparent pricing, you demonstrate confidence in your services and help potential clients understand the value they will receive.

Clear pricing information builds trust with your audience. It shows that you are upfront about costs and stand by the worth of your offerings. This transparency can attract quality leads who are more likely to convert into paying customers.

Moreover, displaying prices on your website saves time for both you and your prospects. Visitors who can see pricing upfront can self-qualify based on their budget, reducing the need for lengthy sales calls with individuals who may not afford your services.

By providing pricing information on your website, you streamline the lead qualification process and focus your efforts on engaging with prospects who are more likely to convert. This efficiency not only saves time but also increases the chances of closing deals with qualified leads.

Conclusion

In conclusion, to effectively generate more leads from your website, it is crucial to implement a comprehensive strategy that combines elements of compelling offers, optimized content, lead capture forms, and SEO techniques.

By creating valuable content tailored to your target audience, optimizing your website for search engines, and strategically incorporating lead capture forms and calls to action, you can attract high-quality traffic and convert visitors into leads.

Consistent effort in creating engaging content, optimizing for search visibility, and providing clear pathways for visitors to take action will ultimately lead to increased lead generation and business growth.