The benefits of having prices on your website

There’s been a big debate for YEARS as to whether service based business owners should put prices on their website or not.

What do you think?

In my opinion, putting (or at least talking about) your prices openly on your website is a GOOD thing.

Think about it. When you visit another website and you’re interested in doing business with them, what’s one of the most important things you’ll want to know BEFORE booking a sales call? The price.

And what do you do if you can’t find the price on the website? You’ll most likely find it annoying.

So openly displaying (or talking about) your prices can provide a better user experience, transparency and help you get higher quality sales calls with potential clients.

The problems with having prices on your website

Despite the benefits that come with being open and transparent with your pricing, many people still don’t think it’s a good idea.

Why?

To better explain, let me go through some popular reasons why people choose NOT to put prices on their website and why I believe the opposite is true.

If you prefer to watch rather than read, you can see the video version of this article here:

Why some people prefer to hide pricing information

What some say: I can’t display prices on my website because I offer a service. My prices depend on a client by client basis.

Response: You don’t need to have packages on your website. You can just talk about pricing. You can give people a rough idea of how much your services can cost and what variables affects the price.

What some say: My prices are expensive. If I put pricing on my website, leads won’t want book a sales call with me.

Response: It’s true, some people will not book a sales call if they think your prices are too expensive for them. But if someone doesn’t have the budget to work with you anyway, do you really want them to book a sales call with you? Wouldn’t it be better to only have sales calls with people that DO have the budget to work with you?

What some say: I need to educate people about the value I provide FIRST on a sales call before I show my prices

Response: I totally agree on this one! But instead of educating potential clients on a sales call, why not educate them on a video instead? A video sales letter (VSL) is kinda like having a sales person working for you 24/7 and it doesn’t take up any of your time! So I recommend you get prospects to watch a video FIRST that explains your value proposition and then only have sales calls with people that already WANT to work with you.

To learn how to do this, click here to watch my step-by-step training on how to create a video sales letter to generate predictable leads, appointments and clients each month.

What some say: I don’t want my competitors knowing how much I charge

Response: When you speak to potential clients, they could also speak to your competitors and tell them how much you charge. So even if you don’t have pricing on your website, it’s very possible your competitors still know how much you charge anyway.

So, should you have your pricing on your website before someone books an appointment with you?

If you want to provide a better user experience for all your prospects and get higher quality appointments in the process, I’d say go for it