When it comes to building funnels, ClickFunnels has long held the crown for being the best and most popular funnel building option. When you think of funnels, you probably think of ClickFunnels.

But, in recent years, a newcomer, Kartra, has started to gain massive momentum. Many people are saying it’s even better than ClickFunnels…. Is that true? Is Kartra better than ClickFunnels?

As someone who has used both Kartra and ClickFunnels extensively, in this article I’ll help you answer:

What is the big difference between Kartra and ClickFunnels?


  • What is cheaper, ClickFunnels or Kartra?
  • What is more powerful, ClickFunnel or Kartra?
  • What is easier to use, ClickFunnels or Kartra?

And… Finally… Overall, which is the BEST option for you and your business?

Let’s find out…

Note: This comparison is based on my personal experience using both ClickFunnels and Kartra. For full transparency: I’m affiliates of both ClickFunnels and Kartra, so I am not motivated financially to promote one over the other. This article will be based on my honest experience using both systems and I’ll be giving you both the pros and cons so you can decide which solution is best for you.

One more thing: If you decide to use Kartra or ClickFunnels and want to learn how to create the EXACT funnel I use for my own business (and clients) to generate predictable leads and sales appointments each month on autopilot, then click here to watch my free online Masterclass training where I reveal how it all works.

Ok, with that out of the way, let’s get started…

ClickFunnels vs Kartra: What’s the big difference?

ClickFunnels is designed primarily to build landing pages for your funnels in the easiest and quickest way possible. AND as a bonus, ClickFunnels (through what they call “FunnelFlix”) give you lots of training to help you succeed.

Kartra is designed to be an all-in-one online marketing solution for your business. In other words, you get a similar landing page builder like ClickFunnels, but you also get email marketing software, lead automation, video hosting, advanced marketing analytics, online payment options and more, without needing to purchase additional software.

My original worry with Kartra was that because it does a LOT of things, it won’t do any of them very well.

However, I’ve found this (for the most part), to be false.

Kartra does an excellent job of allowing you to build funnels, run email marketing campaigns, host your videos, take payments online and more.

Side note: the only extra feature in Kartra I don’t like is “Kartra Calendars”. Yes, it works, but from a design perspective it still doesn’t look as good as Calendly, which is what I currently use to allow potential clients to book sales appointments straight in my calendar.

ClickFunnels has decided to primarily focus being the best landing page building software… And then requires you to integrate whichever 3rd party software you prefer for other parts of your funnel (such as email marketing, video hosting, etc).

What is ClickFunnels thinking behind this? 

ClickFunnels would rather focus on what they do best (building landing pages), rather than do everything else mediocrely.

This does sound reasonable, but, I have found a big problem with this approach.

A funnel is NOT just a few landing pages linked together. A great funnel includes many pieces working together behind the scenes, like email marketing, automation, video hosting, etc.

For many non-techy clients that I’ve worked with over the years, having to link together many different pieces of software for a funnel to function properly, makes ClickFunnels slightly more difficult to use and needlessly more complicated (not to mention more expensive too).

Whereas with Kartra, it provides an all-in-one solution so you can do most things, if not everything, out of the box… Without needing to pay additional software fees to 3rd parties.

So, that’s the biggest difference between ClickFunnels and Kartra.

Now that you know the BIGGEST difference between ClickFunnels and Kartra, the BIG question becomes…

BIG QUESTION: Is it better to use ClickFunnels and then integrate other 3rd party software to do whatever else you need it to do? Or is Kartra’s all-in-one solution as good (or even better) than integrating 3rd party software?

Well, let’s find out….

In this comparison, I’m going to look at:

  • ClickFunnels vs Kartra: Which is cheaper?
  • ClickFunnels vs Kartra: Which has more and better features?
  • ClickFunnels vs Kartra: Which is easier to use?
  • ClickFunnels vs Kartra: Which has the best sign up bonuses?
  • ClickFunnels vs Kartra: Which one is the best overall?

By the way, click here if you want to see the funnel I use for both ClickFunnels and Kartra to generate predictable leads and sales appointments each month.

ClickFunnels vs Kartra: Which is cheaper?

When it comes to pricing, there are quite a few different packages available with ClickFunnels and Kartra, so I’m not going to compare every single option. Instead, I am going to compare only the starter package from both ClickFunnels and Kartra – as this is the package most people will start off with.

ClickFunnels vs Kartra: Starter Package

ClickFunnels Starter Package Main Features:

  • 20 pages
  • 100 funnels
  • 3 Custom domains
  • No email marketing included (will need to purchase separately)
  • No video hosting included (will need to purchase separately)

Price: $97/month for ClickFunnels

Price for additional software: $20-75/month

Total price: $97 + whatever extra you need to spend on additional software

Note: ClickFunnels does have a package for $297/month that includes email marketing, but it is very basic. Most people who are on this package still use 3rd party software for their email marketing campaigns.

Click here to learn more about ClickFunnels Starter Package (opens in new tab)

Kartra Starter Package Main Features:

  • 100 pages
  • Unlimited funnels
  • 1 Custom Domain
  • Email marketing included
  • Video hosting with analytics included (50gb bandwidth per month)

Price: $99/month

Price for additional software: $0

Total price: $99/month

Click here to learn more about Kartra’s Starter Package (opens in new tab)

The winner: Kartra

Because you don’t need to purchase much (or any) additional software with Kartra, it is a more cost effective solution compared to ClickFunnels.

IMPORTANT: ClickFunnels offers a 14-day free trial, but Kartra does not normally offer any trial period. It’s $99/month from day one. However, if you use my Kartra affiliate link by clicking here, you’ll be able to get a 14-day trial for only $1.

ClickFunnels vs Kartra: Which has more and better features?

Because each software has so many different features, I’m only going to compare the most important features that I’ve used for myself and clients.

ClickFunnels vs Kartra: Landing Page Builder

ClickFunnels Landing Page Builder Pros:

  • All pages load extremely fast and have been optimized for speed
  • Slightly easier to use than Kartra
  • Creating and designing pages is super easy with the drag and drop editor
  • You can visually see all the pages in your funnel
  • Includes lots of landing page funnel templates

ClickFunnels Landing Page Builder Cons:

  • Sometimes can be a bit buggy (but support was always super helpful with me in getting any bugs fixed quickly)

Kartra Landing Page Builder Pros:

  • Creating and designing pages is easy with the drag and drop editor
  • Includes lots of funnel landing page templates
  • Can integrate your pages directly with Kartra’s other features (like video hosting, email marketing, etc) which saves a lot of time and makes your life easier

Kartra Landing Page Builder Cons:

  • Pages take slightly longer to load than ClickFunnels (although they said are working on improving this by December 2019)
  • Although it’s easy to use, it’s still not as easy to edit pages compared to ClickFunnels. For example, to edit text on a page, you need to put your mouse over the text and click on a pencil “edit” icon. On ClickFunnels, you just click on the text and start editing. It’s not a big deal, but it’s the little things like this that make ClickFunnels slightly easier to work with when editing pages.

The Winner: ClickFunnels

Both ClickFunnels and Kartra offer a great landing page builder, but it’s no surprise that ClickFunnels wins this one. It’s slightly easier to use page editor and faster loading times gives it the edge over Kartra as of right now.

UPDATE FOR 2021: In 2020 Kartra made some significant updates to their landing page speed. In my tests, Kartra landing pages were now actually loading faster than ClickFunnel landing pages. This speed makes a BIG difference when it comes to improving your cost per lead and conversion rates on Facebook or Google Ads. In 2021 and beyond Kartra said they will keep making updates to their page builder to make it even faster. I still think ClickFunnels landing page builder is EASIER to use, but the speed page loading times on Kartra – at least in my tests – now make Kartra faster and give Kartra a big advantage.

ClickFunnels vs Kartra: Email Marketing

ClickFunnels Email Marketing Pros:

  • They have some built-in basic email marketing options with their $297/month package, which is better than nothing at all…
  • If you integrate 3rd party email marketing software (such as ActiveCampaign or ConvertKit) it works well

ClickFunnels Email Marketing Cons:

  • Built-in email marketing solution is only available for the $297/month package and it’s very basic
  • If you integrate 3rd party email marketing software, you need to pay extra for this
  • There can be a bit of a learning curve to integrate different software together with ClickFunnels

Kartra Email Marketing Pros:

  • Create powerful email broadcasts and automatic email sequences
  • A lot of advanced automation features
  • High email deliverability through Kartra’s servers
  • Email marketing is built in to Kartra, so no need to pay extra for other email marketing solutions
  • Overall, Kartra’s email marketing solution has been the same if not better than other paid email marketing solutions I’ve used in the past (such as ConvertKit, Mailchimp and ActiveCampaign).

Kartra Email Marketing Cons:

  • Emails have a small “Powered by Kartra” logo at the bottom, which really bugs me and I wish you could turn it off. See screenshot below to see what it looks like:

  • The “Powered by Kartra” image is not a huge deal, and many other email platforms also use a “powered by….” line, but I’d still prefer it if it didn’t have this.

The Winner: Kartra

Overall, Kartra’s email marketing solution is amazing. I’ve used Mailchimp, ConvertKit and ActiveCampaign in the past for email marketing and I still prefer Kartra’s email marketing solution. Plus, the fact that it comes included with Kartra means you don’t have to pay any extra monthly email marketing software fees.

ClickFunnels vs Kartra: Checkout (Taking Payments Online)

ClickFunnels Checkout Pros:

  • Integrates with Stripe and PayPal easily
  • Options to create different packages and recurring payments

ClickFunnels Checkout Cons:

  • Requires slightly more work in the back-end to create advanced payment options, like payment plans or recurring payments

Kartra Checkout Pros:

  • Integrates with Stripe and PayPal easily
  • Options to create different packages and recurring payments are super simple
  • Lots and lots of flexibility (like payment plans, trials, recurring payments, etc) all out of the box
  • Can track affiliate payments with the basic $99/month Kartra package, whereas this is only available on the ClickFunnels $297/month package

Kartra Checkout Cons:

  • None… works great for me!

The Winner: Kartra

Both ClickFunnels and Kartra have solid checkout and online payment processing options, but overall, Kartra provides more features and customization when taking payments online. Plus, there are dozens of smaller features Kartra has included (such as automatic emails if a payment fails or card expires, etc) all built into their system… which saves you so much time vs doing this all manually!

ClickFunnels vs Kartra: Video Marketing

ClickFunnels Video Marketing Pros and Cons:

  • Cons: ClickFunnels not include video hosting
  • Cons: To use video hosting with ClickFunnels, you will need to integrate your videos with YouTube for free (which isn’t great for sales videos) or Vimeo (which is a paid service)

Kartra Video Marketing Pros and Cons:

  • Pros: Includes video hosting out of the box (no extra fees!)
  • Pros: Track visitors and leads who watch your video through advanced video analytics
  • Pros: Tag leads based on how much of the video they watch
  • Cons: Kartra video doesn’t give me the option to play videos at 2x the speed. Whereas Vimeo does. I always like to watch videos at 2x the speed, so it’s a bit annoying that Kartra doesn’t have this feature.

The Winner: Kartra

Kartra has a very solid video marketing platform. You can see an example of how I use Kartra’s video hosting features in my free online Masterclass here.

ClickFunnels vs Kartra: Which is easier to use?

ClickFunnels is slightly easier to use when it comes to building and editing your sales funnel landing pages. However, to use Clickfunnels properly, you need to integrate it with additional 3rd party software (like 3rd party email marketing or video hosting software), which now makes it more complicated to use.

Kartra has so many features which can make it seem a little bit overwhelming at first. Because of all the features, there is a bigger learning curve in the beginning for most people. However, with Kartra, once you learn the basics of how it all works, it is a lot easier to use since you don’t need to integrate and manage lots of 3rd party software to make your funnels work properly.

The Winner: Draw

Both options have a fair amount pros and cons when it comes to ease of use. There will be a learning curve with both systems, no matter which option you choose.

Top tip:  To help you out, in my training program, I give you a done-for-you ClickFunnels and Kartra funnel that you can use to generate leads on-demand and I show you how to customize and edit this funnel for your own business. I also show you how to use LinkedIn, Google and Facebook to get leads into your funnel automatically each month. Click here to learn how it all works.

ClickFunnels vs Kartra: Which has the best sign up bonuses?

This isn’t so much about the “software” itself, but more about the perks you get when you use the software. To be honest, I wasn’t even sure whether to include this section. But seeing how it could influence whether someone buys ClickFunnels or Kartra, I thought in the end it would be good to at least talk about the perks and bonuses each platform gives you.

ClickFunnels Sign Up Bonuses

The big bonus with ClickFunnels, is that when you join, you get access to FunnelFlix.

What is FunnelFlix? According to ClickFunnels, it’s like Netflix, but for educational marketing and sales training videos.

Is FunnelFlix worth it? Truth is, I don’t know. I cancelled my ClickFunnels account and moved over to Kartra just before they released FunnelFlix – so I didn’t get to try it. I do have some ClickFunnels accounts that I manage for clients, so if I really wanted to, I could check it out… But, I honestly have no need to. I believe watching educational training videos is extremely important when you need to get from point A to point B and you don’t know how to get there.

But once you know what to do, you reach a point when you need to stop learning and take relentless action to get to your goal. I currently know what I need to do to take my business to the next level, so right now, I have no need for FunnelFlix.

This could be different for you or someone else reading this. So, unfortunately, I can’t really give you an honest opinion on FunnelFlix since I haven’t used it properly myself.

Kartra Sign Up Bonuses

Kartra’s main sign up bonuses are done-for-you campaigns, many of which are from marketing legend Frank Kern. However, similar to ClickFunnels, when I signed up for Kartra, I already knew which funnel I would be using to generate leads and sales appointments predictably, so I had no need for any of their done-for-you campaigns.

In your case, if you have no idea what type of funnel to create, Kartra’s done-for-you campaigns might be very helpful and save you a lot of time.

That being said, I can provide you with my own done-for-you campaigns for both ClickFunnels and Kartra.

These are tried and tested campaigns designed specifically to generate leads and sales appointments on autopilot.

My done-for-you campaign includes the landing pages, the email marketing automation sequences, the forms, the video templates and everything you need to get people into your funnel using LinkedIn, Facebook and Google. If you’d like to learn more about my done-for-you campaigns then sign up for my free Masterclass training by clicking here.

ClickFunnels vs Kartra: Which is the best overall?

Let’s look at the results…

  • ClickFunnels vs Kartra: Which is cheaper?

Winner: Kartra.

By using Kartra’s all-in-one software you can cancel many of your other monthly subscriptions (such as email marketing and video hosting).

  • ClickFunnels vs Kartra: Which has more and better features?

Winner: Kartra

Kartra has way more (and better) features than ClickFunnels overall.

  • ClickFunnels vs Kartra: Which is easier to use?

Winner: Draw

ClickFunnels landing page builder is slightly easier to use vs Kartra, but ClickFunnels requires you to spend extra time and money integrating and managing different 3rd party software with it. Kartra on the other hand, does have a lot of features, which makes the learning curve a little longer in the beginning compared to ClickFunnels, but then later on you save time because it handles many different features inside of one platform. At the end of the day, there will be a learning curve no matter which option you go with.

  • ClickFunnels vs Kartra: Which has the best sign up bonuses? 

Winner: Draw

ClickFunnels gives you done-for-you funnels (landing page templates), whereas Kartra gives you done-for-you campaigns (this includes landing page templates AND all the email sequences and automation settings you need to make it work). This gives Kartra a big advantage. However, ClickFunnels has FunnelFlix which, to some people looking for extra marketing and sales training, could be invaluable.

ClickFunnels vs Kartra: Which one is the best overall?

Go with Kartra if… You’re looking for software that does everything ClickFunnels does PLUS gives you more features such as email marketing, video hosting, analytics and automations… All for a lower monthly cost.

Go with ClickFunnels if…. You’re looking for software to create landing pages for your funnels and you don’t really need (or care about) other features like email marketing or video hosting. You just want a simple landing page builder that works.

Although both options can work well, overall, I believe Kartra is the best solution for most business owners.

Note: Kartra does not normally offer a trial period. It’s $99/month from day one. However, if you use my Kartra affiliate link by clicking here, you can get a 14-day trial for $1.

As a side note, in my own business, I used to use ClickFunnels for landing page software, ActiveCampaign for email marketing and Vimeo for video hosting and I love that now I can do everything through one software – Kartra – all at a lower price.

For many clients who are just starting out, they’ve also found using Kartra has been a better solution and have been more than happy with the power and features built into it.

As one final note… Just remember this last thing:

REMEMBER: Having a funnel on its own, is not enough to get results. You need a way to get people into the funnel. I have a system that I use to get predictable leads and sales appointments each month into the funnel, in a way that is automated, scalable and profitable from day one. To learn how it all works, click here to sign up for my online Free Masterclass Training.

So, whichever software you decide to use (ClickFunnels or Kartra), make sure you have a way to also generate leads into the funnel in a way that is automated, predictable and scalable.