Are you looking for the best way to get Medicare leads? Getting exclusive Medicare leads from people who want to work with you is one of the best ways insurance agents and financial advisors can grow their business.
After helping hundreds of financial advisors and insurance agents generate leads, here are some of the best lead generation strategies to get English or Spanish medicare insurance leads, and medicare supplement leads.
And you can do this WITHOUT:
- Buying expensive or shared medicare leads from another marketing company
- Spending hours, days or months chasing leads to get an appointment
- Cold calling, sending out printed flyers, relying on referrals, seminars or anything like that!
Note: Although this strategy can work for ANY business that needs high quality appointments, we have a lot of experience specifically helping financial advisors & insurance agents who need medicare leads. Here’s an example of one of our clients who specializes helping retirees choose the best medicare insurance plan.
Want us to help you get medicare leads? If so, here are the next steps:
Step 1: Watch our free Masterclass training (explains how the strategy works)
Step 2: Schedule a call to work with us (if you want us to help you do everything)
Quick Summary
If you’re short on time, the best way to get exclusive medicare leads is to run Facebook ads if you don’t mind paying for leads or create YouTube content answering questions related to Medicare if you’d like to get leads for free
To learn how to do this in more detail, watch this video.
What is the best way to get medicare leads?
The best exclusive medicare lead generation strategies are:
1. Facebook Ads
Facebook ads are a great way to get exclusive Medicare leads because you can get leads on-demand by paying for ads. You can choose who sees your ad based on factors such as age, location, and interests, making it an ideal advertising channel for Medicare lead generation.
Pros of Facebook ads
Cons of Facebook ads
The best way to use Facebook ads as a financial advisor for medicare leads is to target people turning 65 and offer them a free educational video that explains how you can help them and why working with you is better than other alternative options.
Here’s a screenshot of a client who generated English and Spanish Medicare leads for $5 using Facebook ads:
Watch this free training to learn how to do this in more detail.
For best results with Facebook ads, I recommend you use Medicare as a way to get your “Foot in the door” with potential clients. Once you speak to them about Medicare insurance, you can also see if there are other products or services (such as annuities) that may be beneficial for them.
2. Record & Publish Medicare YouTube Videos
Creating YouTube videos answering questions about Medicare is one of the best ways to get Medicare leads for free. This is because a lot of people are searching YouTube for answers to questions they have about medicare.
YouTube Pros
YouTube Cons
YouTube videos are highly visible on both Google and YouTube searches, which means that they can be easily found by people who are searching for information about Medicare.
Additionally, YouTube videos can help to build trust and credibility with potential customers a lot quicker than written content on its own, which can lead to more conversions.
You can see how to get YouTube leads in ‘Step 4’ of this video here.
3. Create blogs about Medicare
If recording videos isn’t your thing, then another profitable way to get Medicare leads is creating blogs about Medicare. This can arguably be a lot easier compared to recording videos. Plus, with AI writing tools, creating content is now faster than ever before.
Many people find Medicare to be confusing. As a result, lots of people are searching Google for answers related to Medicare. If you have a blog (or article) that shows up for the answer to a question, you can generate leads for free from Google. This is called SEO (Search Engine Optimization).
Pros of blogging
Cons of blogging
The more questions about medicare that you answer on your website, the more likely Google will view your website as an authority on the topic of Medicare.
The more Google views you as an authority on Google, the more likely you will rank higher on Google.
You can see the best content to create for lead generation in ‘Step 4’ of this video.
4. Buy medicare leads
When you buy medicare leads, you’re getting real-time leads of people who need help choosing the right medicare insurance plan. This can be a good option if you want to get Medicare leads without doing any marketing yourself.
Pros of buying leads
Cons of buying leads
Buying medicare leads can help you save time on marketing because you don’t need to do any marketing work yourself. You just pay for leads and get them delivered to your inbox or phone.
This means you spend a LOT of time chasing leads and it’s difficult to speak to many of them. Furthermore, buying medicare leads is a lot more expensive than generating your own exclusive medicare insurance leads yourself (essentially cutting out the middle-person).
The problem is that many financial advisors who buy leads say these leads are difficult to convert. That’s why advisors and insurance agents are now leaning more towards generating their own exclusive financial advisor leads.
If you want to get your own exclusive medicare leads instead of paying another marketing company for medicare leads, click here to watch this video to learn how.
5. Direct mail
When prospects are turning 65 you can use direct mail to reach out to prospects who need medicare insurance.
However, the problem with sending mail is that many insurance companies are using this strategy, which often means customers are overwhelmed with advertisements when turning 65. So it’s a good idea that if you use direct mail to sell medicare, you stand out.
One way insurance agents can stand out is by offering to review and help retirees find the best medicare insurance for them. In other words, be an advisor, rather than a “sales agent”.
Direct mail pros
Direct mail cons
Sending printed mail can also be expensive, when compared to similar digital marketing strategies, such as Facebook ads. On Facebook ads, you can reach a lot more targeted people for a fraction of the price. See ‘step 4’ of this video to learn how.
Conclusion
Overall, there are various strategies that agents can use to get medicare leads. One is to use paid advertising to target people turning 65 who are looking for help with medicare.
Other more cost-effective strategies include using Google SEO and YouTube SEO to answer questions related to Medicare insurance to attract people who are in the market for help with medicare insurance.
How to use both free and paid strategies to get medicare insurance leads is explained in more detail in this video.