How to best nurture leads into clients
Generating leads is not the same as generating new clients. To convert leads into clients, you need a lead nurturing strategy. Lead nurturing typically involves a combination of email marketing and content marketing.
Email marketing has been around for a while now, but it’s still one of the most powerful ways to build trust and convert leads into sales – if you do it the right way.
Creating your own, unique, educational content (videos, articles, guides, etc) can help you build trust rapidly and help you rank higher on search engines such as Google
The Lead Nurturing Process
An effective lead nurturing strategy typically involves the following steps:
Step 1: Lead Generation (see our lead generation services)
Without quality leads coming into your marketing funnel, it’s impossible to nurture leads.
Step 2: Email Marketing
When you generate leads, a few might convert straight away, but most will not. So it’s good to build up trust with your leads through automatic follow up emails.
Tip: Don’t follow up constantly selling. Follow up with emails that provide VALUE (see step 3).
Step 3: Create content
It’s important to create content that answers the questions your leads have in the back of their minds before working with you. The more that you do this, the more trust you will build up over time. Eventually, when the time is right for your leads, they will convert.
If you need help with generating or nurturing leads into clients, watch out or free Masterclass Training which shows you how to do this in more detail.
Learn how to generate more 10, 15, 30 or more predictable sales appointments each month with your ideal clients (without relying on referrals, cold calling, networking and things like that).