Doing lead generation right can be time-consuming and challenging. This is why many companies decide to outsource lead generation to experts.
That’s not the only reason, though. From my experience working with hundreds of business owners on lead generation, I have realized they outsource this part of their business because:
- Third-party lead generation companies do it better
- It is faster and more cost-effective
- It frees more time to focus on their strengths
- It is scalable
- It offers fresh ideas and perspectives
Ready to outsource your lead generation?
Here are the best ways to outsource your lead generation.
If you are new to lead generation, I recommend watching this video to learn about our strategy and how it works.
Quick Summary
Short on time? Here is a quick summary of the best companies for outsourcing lead generation:
What are the Best Companies for Outsourcing Lead Generation?
Here are the best companies to outsource your lead generation to as a business:
1. Skyline Social
Best company for outsourcing lead generation
If you want an effective, done-for-you lead generation system that delivers quality leads monthly, Skyline Social is right for you. This lead generation company specializes in helping business owners get high quality appointments with their ideal clients.
See the client results, case studies and success stories here.
As a full-service lead-generating company, Skyline Social offers different lead-generation services, including:
- YouTube lead generation
- SEO lead generation
- Video Sales Letter (VSL) lead generation
- Facebook and Instagram ads
- TikTok ad services
- Email marketing services
- B2B and B2C lead generation
- Funnel building services
And lots more!
As lead generation specialists, we handle every part of the process, from start to finish.
Handing everything over to the experts at Skyline Social means you can focus more on serving your clients effectively.
Best of all, rather than buying leads from another company, our lead generation service can help you generate various types of exclusive leads, such as:
- Annuity Leads
- Financial Advisor Leads
- Tax Planning Leads
- IUL Leads
- Life Insurance Leads
- Accredited investor leads
Key Features
- Diverse and Proven Experience: With Skyline Social, you get about 15 years of experience generating quality leads across several industries and businesses.
- Full-Service Lead Generation: The company handles every aspect of lead generation in-house, from the initial concepts to the final execution and management.
- Lead Generation Training Program: We can do everything for you or teach you how to do it yourself.
- Multiple Lead Generation Strategies: We are not a one-trick pony. There are various lead generation strategies available to suit different goals and industries.
- Many Lead Types: We deliver various types of leads for businesses across different niches and industries.
Click here to learn how Skyline Social can meet your lead generation needs.
2. Fiverr
Cheapest place to outsource lead generation
Fiverr is an online marketplace that connects freelancers and offers various services to customers who need those services. But how does that connect with lead generation?
The answer is simple. You can find freelancers on Fiverr that specialize in lead generation. These experts use different technologies, tools, and strategies to generate leads for your business.
If your goal is to use Fiverr for lead generation, I recommend that you search for gigs specializing in areas like:
- Social media marketing and advertising
- Email marketing campaigns and list-building
- Search engine optimization (SEO) for improved online visibility
- Pay-per-click (PPC) advertising management
- Content creation (blog posts, videos, etc.) for inbound marketing
Key Features
Here are the key features of Fiverr as a lead generation company.
- Affordable Talents: With Fiverr, you can access thousands of freelance talent in lead generation at relatively affordable rates. This is cheaper than hiring full-time employees or agencies.
- Customization: You can tailor your lead generation process by working with freelancers who meet your skills, experience, and cost criteria. This is helpful if you need a specific skill set for your lead generation efforts.
- Flexibility: Multiple freelancers can work on different aspects of your lead generation process. You can also quickly scale up or down your lead generation activities based on your needs and budget.
- Testing and Experimenting: Fiverr’s gig-based system allows you to test different lead generation strategies easily. You don’t have to enter into long-term contracts or upfront investments.
- Supplementing In-House Efforts: Fiverr may not be a comprehensive lead generation solution, but you can use it to support your in-house lead generation efforts.
Click here to start your lead generation outsourcing journey on Fiverr.
3. Upwork
Good for hiring lead generation freelancers
Like Fiverr, Upwork does not offer specific lead generation tools, services, or solutions as a service. Instead, it serves as a platform to find and hire freelancers for various tasks and projects.
On the platform, you will find thousands of lead-generation talents. They are usually available for short—and long-term collaborations.
As part of its services, Upwork provides the features to help you vet these freelancers. You can also review their portfolios and track their works. This can be beneficial when hiring for lead-generation tasks.
How do you use Upwork for lead generation?
I have outlined the steps to follow to get the best out of Upwork for lead generation:
- Create and verify a client account.
- Post your job listing/project description explaining the specific tasks or services you require. You can request for services like;
- Content creation
- Social media ads
- Email marketing campaigns
- Search engine optimization (SEO)
- LinkedIn outreach, and so on
- Wait for qualified freelancers to submit proposals.
- Review the proposals and the freelancers’ profiles, portfolios, and ratings to determine the best fit for your needs.
- Finally, hire the freelancer you need.
Both platforms have similar features and can help outsource tasks supporting lead-generation efforts.
Upwork may be better suited if you want to do more complex or ongoing lead generation projects. I recommend Fiverr if you want a more cost-effective option for smaller, one-off tasks.
You can learn more about using Upwork to drive lead generation here.
4. Meet Alfred
Best for automating prospecting
Meet Alfred can be a great option for businesses looking to outsource their lead generation efforts, especially on LinkedIn. The platform has many tools that can automate and personalize your outreach campaign.
In other words, it helps your business connect with potential leads faster and convert them into sales opportunities. The conversion happens by automatically sending out personalized follow-up messages across different channels, including LinkedIn and email.
Key Features
Here is how Meet Alfred can be an asset for outsourcing your business’ lead generation needs:
- Extensive Prospecting: Meet Alfred lets you create a sales pipeline integrating different channels. For instance, you can access a lead’s LinkedIn profile and send personalized connection requests. Then, you follow this up with more customized emails or direct messages on X.
- Personalization: You can easily structure your sales message to suit the prospect’s exact industry, location, or title. Several templates and snippets are available.
- LinkedIn CRM Integration: The platform also offers a built-in CRM system for managing, organizing, and categorizing all your business contacts with tags, notes, and filters.
- Efficiency and Productivity: Meet Alfred’s automation can save you up to 10 weekly hours. You can redirect that time to selling and other important business needs.
- Team Management: Meet Alfred lets you onboard multiple team members on the platform. You can assign roles to these members and track their individual campaign performance directly on the platform.
Click this link to start your Meet Alfred free trial today.
5. Growbots
Growbots is an AI-powered sales platform that handles lead-generation processes for companies and businesses. Lead generation on Growbots involves its sales development representatives (SDRs) team.
They provide a “Concierge” service that takes care of everything from start to finish without you lifting a finger. All you need to do is respond to leads who are interested in learning more.
This team reaches out to potential customers to identify interested prospects. They use channels like email, LinkedIn, and cold calling. After identifying the prospects, they take them into the sales funnel by booking sales appointments for you.
I have provided some insights into how Growbots can help your business below:
- Automated Lead Generation and Engagement: The platform automates the process of finding and reaching out to potential leads. It uses email sequences, LinkedIn messaging, and cold calling to reach and engage with potential leads.
- Flexible Campaigns: With Growbots, you can scale your lead generation efforts to suit your needs. You can also adjust your campaigns regularly based on performance and market demands.
- Targeted Lead Lists: Growbots works with you to understand your ideal customer profile. Next, they build targeted lead lists based on criteria like industry, company size, job titles, and more. This ensures they generate qualified leads relevant to your business.
- Appointment Setting: The Growbots’ SDR team also books qualified sales appointments or meetings with decision-makers at the identified companies.
- Lead Nurturing: Growbots can also help nurture the leads by continuing to engage and warm them up through ongoing email campaigns and touchpoints until they are sales-ready.
They do all of this using excellent sales automation tools and technologies. You also get reports on your lead generation campaigns to track performance.
6. DiscoverOrg
DiscoverOrg is a lead generation software that uses data analytics to identify and prioritize the best business leads. This tool provides an extensive business contact database and sales lead lists.
Instead of doing guessing work, your sales and marketing team can use these resources to prospect targets and leads for your business better.
Key Features
Here are the key features of DiscoverOrg that support lead generation:
- Extensive Database: You get access to a database of B2B contacts that can help you create a targeted sales list.
- Market Segmentation: The tool can build a lead list based on market segments. For example, you can have lead lists based on industry, company size, job titles, or technologies used.
- Lead Scoring: Besides providing a targeted sales list, DiscoverOrg offers lead-scoring capabilities to help you prioritize the most promising prospects.
- Decision-Maker Identification: Using DiscoverOrg, you can quickly identify the key decision-makers and accounts that fit your ideal customer’s profile.
- Buying Signals: You also get prompt notifications about targeted events like leadership changes, funding rounds, and the adoption of new technologies. These buying signals can ensure timely outreach to leads.
Click here to register and get a free trial period on DiscoverOrg.
7. Leadfeeder
The last lead generation platform I will discuss in this article is Leadfeeder. Leadfeeder is a website visitor tracking and lead generation software.
As the name implies, it can help your business see the companies that have visited your website. It also details the company’s name, location, industry, and estimated employee count.
You can use these details to follow them up quickly and beat your competitors.
Key Features
I have listed other important features of Leadfeeder that help with lead generation below:
- Behavior Tracking: The tool lets you know the behavior of the companies on your website. You can see the pages they visited and how much time they spent on each page.
- Lead Qualification: You can also rank and qualify leads using different metrics to get only high-quality leads.
- CRM Integration: Leadfeeder works well with other marketing tools like Salesforce, HubSpot, and Pipedrive. You can easily move your leads into the sales funnel.
- Real-Time Alerts: The tool can send you instant notifications when a new company or a previously identified lead revisits the website. This way, you can quickly follow up with warm leads while their interest is high.
When you know more about your potential leads, you can target them faster and more effectively.
Click here to try out the lead generation solutions at Leadfeeder for free.
Conclusion
The current level of competition among businesses is fierce. You must stand out or fade off. Your chances of standing out are as good as your sales. And what brings sales? Leads. That is the simple reason why businesses dedicate major resources to generating leads.
For many businesses, outsourcing lead generation activities to competent providers can yield better results. Doing this means you are handing over your lead generation efforts to experienced and qualified hands.
In the end, lead generation is not just a business function. I like to see it as the key to unlocking new opportunities and expanding your market reach. It is a must-have if you want to stay successful in this current dynamic business scene.
Frequently Asked Questions
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, Ash has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month with automated digital marketing strategies. Learn more about the author here.
