Automate your digital marketing

In your business, if you want to generate more leads, appointments and clients there are 3 things you need to focus on:

  1. You need a way to generate leads consistently
  2. You need a way to convert leads into appointments and clients
  3. You need a way to automate the two steps above

In this article, I’ll explain how you can automate most of your digital marketing activities.

The automated appointment funnel

The first step to generate leads, appointments and clients on autopilot is to have a funnel that takes leads through a logical process from stranger to client.

You can do this with an automated appointment funnel.

Here’s an overview of the pages in the funnel:

Here’s what a successful automated appointment funnel looks like.

Once you’re funnel is up and running, you now need to get leads into the funnel.

You can watch the video version of this article here:

 

How to automate lead generation

The first thing you need to do is choose one or a few channels that you want to start using.

I recommend choosing the channels that your prospects are most likely using.

The marketing channels that I’ve found work the best are:

  • LinkedIn
  • Google
  • YouTube
  • Facebook Ads

Each marketing channel works in a slightly different way.

So if for example you’re using LinkedIn, you would use LinkedIn automation software to automate your LinkedIn prospecting.

The LinkedIn automation tool will connect and message people for you automatically.

See also: How to generate Leads on LinkedIn (tutorial)

To save you time, I have a step-by-step tutorial on how to use LinkedIn, Google, YouTube and Facebook ads to generate leads on autopilot. You can find it by watching “Step 4” of this video here.

How to automate lead conversion

Once you’ve set up the funnel and you’re generating leads, you also want to create an automated email sequence.

This is because most leads will NOT convert straight away.

So you need a way to follow up with them each week on autopilot until they convert.

This step is crucial!

In fact, most marketing funnels FAIL because after generate leads they do not follow up with these leads for longer than a month or two.

You need to follow up with leads for many months – sometimes even years.

The good thing is that if you set this up automatically, you don’t have to think about it. Leads will get your emails each week without you needing to do anything else.

I recommend watching this video here to learn more about how to automate your follow up emails.

Another way you can automate your lead conversion is by creating retargeting ads.

One of the best retargeting channels I recommend is Adroll. This allows your website to appear on thousands of websites in a very cost effective way and it’s a great way to stay top-of-mind with most of your potential clients.