Why do so many business owners and marketers rely on content for generating leads and driving sales? Because they know that high-quality content is one of the best ways to generate quality leads in your business.
In this article, you will learn how to create high- quality content that helps your business with lead generation.
If you’re short on time, here’s a quick overview of how to create high-quality content that generates leads:
- Research your topic well
- Speak to your audience
- Have clear call to actions
- Write unique content
- Make it easy to read
As mentioned earlier, content, whether written, audio or visual, is everywhere.
However, not every kind of content possesses the characteristics that make it high-quality. That’s why most internet users ignore a lot of content, which is usually lost somewhere in the middle of the internet, and no one remembers or even sees it.
On the other hand, high-quality content always provides tons of benefits to content creators and business owners. Including:
- Educate clients on how your business helps them
- Generates high-quality leads for your business
- Helps leads convert into clients
- Convert clients into loyal customers who refer you to others
It’s no exaggeration to say that high-quality content is one of the keys to the success of businesses in the digital arena. So, logically, you might ask…
How Can You Create High-Quality Content for Lead Generation?
Here are five top tips for creating high-quality content that generates leads:
1. Research Your Topic
To create high-quality and informative content, you must thoroughly research the topic. When researching the topic, it’s important to delve deep into the subject matter, identify trends, and understand the audience’s needs and preferences.
Moreover, it helps in gathering information to support your ideas and arguments.
Collectively, all these things make your content more authoritative and relevant to the audience. That content eventually helps you attract and engage potential clients and encourage them to take the next steps to complete the sales process.
The top benefits of research before creating content are:
- Research shows you understand the topic thoroughly
- You can share unique angles and perspectives
- You can back up your claims and arguments with solid evidence
- Readers will view you as an authority on this topic
2. Speak to your audience
The better you write for your audience, the more likely they will read and take action on what you have to say. Writing for your audience means using words, language, and phrases they will understand.
For example, if you’re writing about how insurance agents can generate life insurance leads, you need to use terms they are familiar such as “annuities” and “indexed universal life insurance”. You also need to explain what lead generation channels they’ve tried in the past and how they can get better results.
When writing for a specific audience, you must also consider their knowledge and understanding of the topic. For that purpose, you need to perfectly analyze your audience and understand their motivations, age, profession, etc., to tailor content to their needs.
The better your content resonates with your target audience, the more leads you can generate.
Overall, creating content that speaks to your audience allows you to:
- Make your content more worth reading
- Ensure that your content is valuable to readers
- Strengthen your relationship with your audience
- Increase engagement and conversion
3. Have clear calls to action
To write high quality content, it’s important to include strong call to actions (CTAs)! Adding a call to action (CTA) to your content can be very impactful.
A clear CTA indicates what a potential client should do next, such as contacting you, visiting your website, signing up for your newsletters, scheduling a consultation, or making a purchase.
The best call to action will send people to a sales funnel that educates your customers on how you can help them.
CTAs convert website visitors into leads or customers by helping them know very clearly what they need to do next to learn more.
Below are a few benefits of CTAs:
- Improve user experience
- Generates leads
- CTAs increase user engagement
- Assists in converting website visitors to customers
4. Write Unique Content
Consumers have a bulk of options when it comes to content. They likely won’t take an interest in your content if it isn’t unique and offers them a different perspective on a topic.
Furthermore, Google for SEO reasons doesn’t like it when you copy other people’s content.
So it’s in your best interest to make sure your content is unique!
This is especially true if you use AI writers or hire copywriters to write content for you.
The content you create should be free of plagiarism, as plagiarism can harm your brand’s reputation and affect your SEO rankings negatively.
To make sure your content is unique and avoid plagiarism & its consequences, you should check plagiarism with plagiarism-checking tools. When you look for plagiarism in your content with a trusted plagiarism checker, you find the specific plagiarism instances, percentage of duplication, and detailed reports that can assist you in ensuring your content is unique.
What do you get after creating unique content? Let’s see!
- Unique content ranks well on search engines
- A unique spin on a topic that makes you stand out from others
- More organic traffic to your website
- It makes your website more trustworthy and authoritative
Tip: If you’re using AI to generate content, then it’s also a good idea to use an AI detector tool to make sure the content looks like it has been written by a human. This will help you with SEO and ensure your content is unique and helpful to your target audience.
5. Make content easy to read
Making your content easy to read is essential as it makes sure people actually consume the content you create. Moreover, the easy-to-understand content is more likely to get readers’ attention and encourage them to take actions you want (see tip 3 above).
In addition, easier-to-read content tends to get more social shares than its competitors.
So, how do you write content that’s easy to read?
- Break down your content into short paragraphs
- Use bullet points where possible
- Include lists to make it easy to follow along
- Have subheadings to break up your main points
- Include visuals like images, GIFs, or flat-designed icons to draw your readers’ attention and make the content easier to scan
Together all these things make your content more visually appealing and understandable. If you’re still not sure, you can use a readability checker to make sure your content is easy to read.
Tip: People often don’t read blogs in the same way they read books. They skim blogs and focus on reading ONLY the information that interests them. So make sure your article makes it easy to find the information your readers are looking for.
Content creation for lead generation is easier than it sounds and you don’t have to be a professional writer to write great content. At the end of the day, good quality content is content that solves the problem your reader is searching for.
This can be accomplished by creating content that resonates with your target audience and making sure the content is easy to read.
If you want to learn more about creating content to help you generate leads, check out ‘Step 4’ in this free video I’ve recorded.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, he has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month in an automated, scalable and profitable way. You can watch his free Masterclass training to learn more.