Are you struggling to convert your site traffic into sales?

It isn’t an easy process; first, you must attract the right web traffic and convert it into leads. After that, you still need to convert that traffic into sales.

However, it doesn’t have to be a fruitless process!

I’ve helped many clients reach their dream clients, turn them into leads, and generate more sales using their websites. In this article, I’ll share my top tips on how to convert website traffic to leads and sales.

Quick Summary 

In case you are in a rush, here is an overview of the 8 tips you can use to convert your website visitors into paying customers:

  • Attract the right traffic
  • Nail your call to action
  • Offer value to your sites visitors
  • Have sales funnel
  • Have an email campaign
  • Use retargeted ads
  • Display testimonials
  • Track your conversion rate

Once you start generating the right kind of traffic, the rest will follow naturally. One of the most powerful ways to reach your dream clients is with paid social media ads. Watch my free masterclass to learn how to do this.

What do I need to do to convert website traffic to sales?

1. Attract the right traffic

Finding target audience

A big reason why your website visitors abandon your website could be that they are the wrong traffic in the first place.

When your traffic doesn’t match up with your target audience, no matter how good your business blog or landing page is, they won’t be interested in what you offer. 

So, how do I attract my target audience to my website?

Understanding your ideal audience deeply. When you know your target audience’s top pain points and points, their desired outcome, and buying behavior, you can curate your content to speak directly to them. When you do this, you optimize your website to appear on their Google searches (SEO) by featuring keywords they are searching for.

Deeply understanding your audience also means you can develop an effective social media marketing strategy – social media is the single most powerful tool you can leverage to get your website in front of the night people.

If you want to learn more about how you can use social media to target your dream audience, click here to watch my free masterclass.

2. Nail your call to action

Call to action

So now you are generating the right kind of traffic, great!

Is that a job done? No.

Now is the time to nail your calls to action (CTAs).

CTAs are sections of your blog post or web page that prompt users toward your sales funnel.

I know it sounds so simple, but almost every day, I see more and more people create content without CTAs.

Some of their articles rank high on Google for different search terms. Still, they’re not getting any new business from the content they create simply because it doesn’t inspire their site’s visitors to take action.

So if you want to get more leads from your website to convert into sales, it’s crucial to have good CTAs to take people to the next step in your sales process.

A good CTA should complement the content of your blog and website and include compelling sales copy.

3. Offer value to your site’s visitors

Create value

Imagine a visitor arriving at your site via your blog post; they see you know what you are talking about. Your content is useful!

However, when they see your call to action, it only asks them to sign up for your email marketing campaign.

This is not enough to motivate someone to take action. Instead, give them a reason to convert into a lead; you can do this by offering something free in return for their contact details.

People love free stuff, and this method has been tried and tested since marketing began.

So what can I offer?

Here are some things you can offer to encourage visitors to take action:

  • Free educational content

  • A free consultation

  • A discount

  • A chance to win something

For more on offering value with your overall marketing strategy, watch my free masterclass, where I walk you through the process step by step.

4. Have a sales funnel

If you already have a high volume of website visitors and don’t have a sales funnel, changing that one thing could see massive growth.

In today’s digital climate, you have to have a sales funnel.

But why?

Simply put, a sales funnel is a strategy that helps guide potential buyers from their initial awareness of your product or service to purchasing.

For example, if your goal is to get leads and appointments, an appointment funnel would work best. When creating a sales funnel, it’s also a good idea to choose the right kind of funnel builder.

You can create customized content that speaks directly to your potential customers at each stage of the buying journey. This could include tactics like social media advertising, informative blog posts, or email campaigns.

A sales funnel’s beauty is that it allows you to analyze your data to adjust and increase conversion rates, driving more sales.

I recommend watching my free masterclass for more on building the perfect funnel for your business.

5. Have an email campaign

Once you start generating the right kind of traffic and you guide them toward your sales funnel with a compelling offer or good call to action, you’ll start collecting emails.

This is exciting as it lets you know you are on the right track! Your content speaks to people; they see value in your offer and are handing over their contact info for more.

At this point, you will need an email marketing campaign to avoid losing your new leads.

An email campaign is a scheduled sequence of emails designed to nurture your leads and paying customers to encourage user engagement, boost conversions, and generate more revenue.

You can develop an email campaign that delivers by combining your landing page data with automated email marketing software.

6. Use retargeted ads

There will be a portion of your website visitors that don’t end up converting into leads.

Are they lost opportunities?

Not entirely…

There are several reasons why people do not end up converting into leads after visiting your site:

  1. They’re not interested

  2. They forgot to come back

  3. They got distracted

For the latter two, you can use retargeted ads to remind them about your business and encourage them to return.

You can retarget people using Facebook & Instagram ads (See step 4 of ‘The 5 Steps to Predictable Appointments‘) and thousands of other websites using Adroll.

See also:

YouTube player

7. Display testimonials

To make your business site trustworthy, ensure you display client testimonials.

A client testimonial allows your converted customers to express their gratitude once you have provided them with a fantastic service and new visitors a chance to see real stories by real people. In turn, this builds trust.

Here’s an example of my testimonials page:

Lead generation case studies

Click here to see the full list of client testimonials!

If you don’t have clients that can provide you with quality testimonials, watch my free masterclass, where I show you how to find them.

8. Track your conversion rate

Tracking your website’s conversion rate is a crucial aspect of online marketing.

By monitoring the number of visitors who convert into paying customers, you can gain valuable insights into the effectiveness of your strategy.

To better understand your overall performance, aim to analyze your funnel data alongside your conversion rate.

By analyzing your funnel data, you can determine which stage of the funnel is causing potential customers to drop off before converting.

This insight can help you identify any bottlenecks or weaknesses in your sales process and make the necessary adjustments to improve your conversion rate more conversions.

An all-in-one marketing platform, such as Kartra, makes tracking your conversion rate and analyzing your funnel data much easier as you can collect and analyze your data in one place, giving you greater clarity into your marketing performance.

In Conclusion

Converting traffic into sales is no easy feat and is one of the most common problems people face when starting their business.

After helping many of my clients reach their dream clients, convert them into paying customers, and drive sales with their websites; these 8 topics covered in this article are the most common mistakes I see.

Remember, building a successful website for your business takes patience, and you will see results with the right marketing strategy!

Watch my free masterclass for more on developing an overall marketing strategy for your business that will set you up to work with your dream clients.