Are you struggling to convert your site traffic into sales?
It isn’t an easy process; first, you must attract the right web traffic and convert it into leads. After that, you still need to convert that traffic into sales.
However, it doesn’t have to be a fruitless process!
I’ve helped many clients reach their dream clients, turn them into leads, and generate more sales using their websites. In this article, I’ll share my top tips on how to convert website traffic to leads and sales.
In case you are in a rush, here is an overview of the 8 tips you can use to convert your website visitors into paying customers:
- Attract the right traffic
- Nail your call to action
- Offer value to your sites visitors
- Have sales funnel
- Have an email campaign
- Use retargeted ads
- Display testimonials
- Track your conversion rate
Once you start generating the right kind of traffic, the rest will follow naturally. One of the most powerful ways to reach your dream clients is with paid social media ads. Watch my free masterclass to learn how to do this.
What do I need to do to convert website traffic to sales?
1. Attract the right traffic
A big reason why your website visitors abandon your website could be that they are the wrong traffic in the first place.
When your traffic doesn’t match up with your target audience, no matter how good your business blog or landing page is, they won’t be interested in what you offer.
So, how do I attract my target audience to my website?
By understanding your ideal audience deeply. When you know your target audience’s top pain points and point, their desired outcome, and buying behavior, you can curate your content to speak directly to them. When you do this, you optimize your website to appear on their Google searches (SEO) by featuring keywords they are searching for.
Deeply understanding your audience also means you can develop an effective social media marketing strategy – social media is the single most powerful tool you can leverage to get your website in front of the night people.
If you want to learn more about how you can use social media to target your dream audience, click here to watch my free masterclass.
2. Nail your call to action
So now you are generating the right kind of traffic, great!
Is that a job done? No.
Now is the time to nail your calls to action (CTAs).
CTAs are sections of your blog post or web page that prompt users toward your sales funnel.
I know it sounds so simple, but almost every day, I see more and more people create content without CTAs.
Some of their articles rank high on Google for different search terms. Still, they’re not getting any new business from the content they’re creating simply because their content doesn’t inspire their site’s visitors to take action.
A good CTA should fit in the context of your blog and website content and should include compelling sales copy.
3. Offer value to your site’s visitors
Imagine a visitor arriving at your site via your blog post; they see you know what you are talking about. Your content is useful!
However, when they see your call to action, all it does is ask them to sign up for your email marketing campaign…
This is not enough to motivate someone to take action. Instead, give them a reason to convert into a lead; you can do this by offering something free in return for their contact details.
People love free stuff, and this method has been tried and tested since marketing began.
So what can I offer?
Here are some things you can offer to encourage visitors to take action:
Free educational content
A free consultation
A chance to win something
For more on offering value with your overall marketing strategy, watch my free masterclass, where I walk you through the process step by step.
4. Have a sales funnel
If you already have a high volume of website visitors and don’t have a sales funnel, changing that one thing could see massive growth.
In today’s digital climate, you have to have a sales funnel.
Simply put, a sales funnel is a strategy that helps guide potential buyers from their initial awareness of your product or service to purchasing.
You can create customized content that speaks directly to your potential customers at each stage of the buying journey. This could include tactics like social media advertising, informative blog posts, or email campaigns.
A sales funnel’s beauty is that it allows you to analyze your data to adjust and increase conversion rates to drive more sales.
I recommend watching my free masterclass for more on building the perfect funnel for your business.
5. Have an email campaign
Once you start generating the right kind of traffic and you guide them toward your sales funnel with a compelling offer or good call to action, you’ll start collecting emails.
This is exciting as it lets you know you are on the right track! Your content speaks to people; they see value in your offer and are handing over their contact info for more.
At this point, you will need an email marketing campaign to avoid losing your new leads.
An email campaign is a scheduled sequence of emails designed to nurture your leads and paying customers to encourage user engagement, boost conversions, and generate more revenue.
You can develop an email campaign that delivers by combining your landing page data with automated email marketing software.
6. Use retargeted ads
There will be a portion of your website visitors that don’t end up converting into leads.
Are they lost opportunities?
There are several reasons why people do not end up converting into leads after visiting your site:
They’re not interested
They forgot to come back
They got distracted
For the latter two, you can use retargeted ads to remind them about your business and encourage them to return.
You can retarget people using Facebook & Instagram ads (See step 4 of ‘The 5 Steps to Predictable Appointments‘) and thousands of other websites using Adroll.
7. Display testimonials
To make your business site trustworthy, ensure you display client testimonials.
A client testimonial allows your converted customers to express their gratitude once you have provided them with a fantastic service and new visitors a chance to see real stories by real people. In turn, this builds trust.
Here’s an example of my testimonials page:
Click here to see the full list of client testimonials!
If you don’t have clients that can provide you with quality testimonials, watch my free masterclass, where I show you how to find them.
8. Track your conversion rate
Tracking your website’s conversion rate is a crucial aspect of online marketing.
By monitoring the number of visitors who convert into paying customers, you can gain valuable insights into the effectiveness of your strategy.
To better understand your overall performance, aim to analyze your funnel data alongside your conversion rate.
By analyzing your funnel data, you can determine which stage of the funnel is causing potential customers to drop off before converting.
This insight can help you identify any bottlenecks or weaknesses in your sales process and make the necessary adjustments to improve your conversion rate more conversions.
An all-in-one marketing platform, such as Kartra, makes tracking your conversion rate and analyzing your funnel data much easier as you can collect and analyze your data in one place, giving you greater clarity into your marketing performance.
Converting traffic into sales is no easy feat and is one of the most common problems people face when starting their business.
After helping many of my clients reach their dream clients, convert them into paying customers, and drive sales with their websites; these 8 topics covered in this article are the most common mistakes I see.
Remember, building a successful website for your business takes patience, and you will see results with the right marketing strategy!
Watch my free masterclass for more on developing an overall marketing strategy for your business that will set you up to work with your dream clients.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, he has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month in an automated, scalable and profitable way. You can watch his free Masterclass training to learn more.