How To Get WordPress Web Development Leads and Clients

As a WordPress web developer, finding a steady stream of new leads and clients is crucial for the growth and success of your business.

However, the competition can be fierce, making it challenging to stand out and attract high-paying clients.

So to help you out, in this article, I’ll share the top 10 best strategies to generate more WordPress web development leads and clients in a way that’s (mostly) automated, scalable, evergreen and – most importantly – profitable!

Executive Summary

Short on time? Here’s a quick summary of the top ways to find more WordPress web development leads and clients:

White-label your services to other web design agencies
Join freelancing websites
LinkedIn prospecting
SEO
YouTube videos
TikTok Ads

Watch this video to learn more about how to implement these strategies effectively.

How Can You Get More WordPress Web Development Clients?

Here are the top ways to get more WordPress web development leads and clients:

1. Partner with other web designers

The fastest way to get more WordPress web development leads and clients is to partner with other digital agencies specializing in web design.

Finding high-quality talent is one of the biggest challenges for web agencies. So if you can prove that you actually provide a high-quality service by meeting deadlines and delivering what’s promised, you’ll be able to stand out in a sea of lower-priced WordPress developers.

So, how can you get started?

By following some of the strategies listed below, you can reach out to digital agencies and offer to partner with them and white-label your services.

For example, in the early days of my business, one of the first services I offered was white-label lead generation and this enabled me to build up a steady client base. Over time, I gradually expanded this to more industries, such as web design and insurance.

Companies you can partner or collaborate on WordPress projects with include:

Web designers
Graphic designers
Digital Marketers
Content creators

In fact, you can even partner with larger WordPress agencies to handle overflow work.

One of the great things about partnering with other web agencies is that you only need a handful of partnerships to get consistent work each month.

2. Join freelancing websites

Another quick way to get WordPress web development leads and clients is to sign up for freelancing websites like Upwork.

Business owners post job listings on freelancing sites looking for WordPress developers every day. You’ll win new clients consistently if you respond to these listings regularly.

However, it’s important to remember that not all listings are equal!

Some projects may only be looking for small budgets or the cheapest WordPress developer. I don’t recommend bothering with these listings.

Instead, focus on listings that are looking for larger web development projects or provide more ongoing work. It’s about quality over quantity!

3. LinkedIn outreach

Another good way to get more WordPress development leads and clients is to reach out to people on LinkedIn.

However, don’t make the big mistake of reaching out to the mand and pitching your services through a direct message. If you’ve ever tried this before, you’ll know it doesn’t work very well!

What can you do instead?

Share a helpful educational video (also called a video sales letter) related to your services.

This approach is less salesy, yet it still enables you to work with people who are looking for a WordPress web developer.

You can send them a video on:

5 Tips to finding the right WordPress web developer
How to avoid working with bad WordPress web developers
3 Danger signs that you’ve hired the wrong WordPress web developer
How to convert your dream website design into a pixel-perfect website

The key is to strike a balance between providing value and offering your services.

To be successful with LinkedIn lead generation, it’s important to reach out to as many people as possible. At the end of the day, LinkedIn prospecting is a bit of a numbers game!

4. Get clients with SEO

Search engine optimization (SEO) is a powerful strategy for getting more leads and attracting potential clients who are actively searching for WordPress web development services.

To get the best results from SEO, it’s important not to target highly competitive keywords.

For example, if you try to target the keyword “WordPress web developer”, you’ll see it has a very high difficulty score, according to Ahrefs:

Example of difficult wordpress web developer search term to rank for

However, if you were to target something more specific, like a “WordPress web developer in [your local area]”, it will be much easier to rank for this, as seen here:

Example of easier seach term to rank for related to a local wordpress web developer result

By optimizing your website and content for relevant keywords and phrases, you can improve your search engine rankings and make it easier for potential clients to find you.

However, it doesn’t just have to be local searches!

You can rank for other long-tail keywords, too, by targeting keywords like “WordPress web developer for financial advisors”. You can replace “financial advisors” with any other niche you like. The more niches you target, the more leads you can generate from SEO every month.

Also, instead of creating all the content yourself, you can use AI writing tools to do a lot of the work for you. For example, we give our clients access to our AI writing assistant, DASH.

By incorporating SEO as part of your overall strategy, you can increase your online visibility, attract more qualified leads, and ultimately acquire more WordPress web development.

5. Create YouTube videos

One of the best ways to get more WordPress web development leads and clients is to showcase your expertise on YouTube.

If you’re looking to target web designers to white-label your services, you can create helpful videos solving technical WordPress web development problems that web designers are likely to encounter.

On the other hand, if you want to target business owners directly, you can create content by building WordPress websites.

To get leads from your YouTube videos, it’s important you have a call-to-action at the end of each video telling people to schedule a call to work with you.

Key points:

Create YouTube videos Get leads for free from YouTube and Google search
Record videos answering questions your potential clients ask
Have a call-to-action to schedule a call on each video

Tip: You don’t need to be on camera to get results from YouTube. Many of my YouTube videos are faceless and still perform really well.

6. Leverage TikTok Ads for Lead Generation

With over 1 billion active users, TikTok has become a powerful platform for businesses to generate leads and clients. As a WordPress web developer, you can leverage TikTok’s advertising capabilities to generate leads and attract potential clients.

How does it work?

Start by creating a B2B sales funnel designed to educate people on the value you provide as WordPress web developer or WordPress web development agency.
Offer a free lead magnet, such as a video sales letter.
Let people apply to work with you and schedule a call in your calendar.

To reach other business owners on TikTok ads who are looking for a web developer, I recommend targeting the following interests:

Business services
Small business owners
Web design (to white-label your services with them)

It also helps to call out exactly who your service is a good fit for in the first 10 seconds of the ad.

But what if you don’t want to be on camera?

Well, instead of recording a short 60-second TikTok ad yourself, you can hire a video spokesperson or use an AI video avatar.

By incorporating TikTok ads into WordPress web development agency, you can get leads and clients in an automated and scalable way.

7. Attend Business Networking Events

Networking is a powerful tool for generating leads and building relationships as a WordPress web development agency.

When I first started my business, I regularly attended local business events, meetups, and conferences related to web development or WordPress.

For example, WordCamps, which are annual conferences organized by the WordPress community, are a great way to network with industry professionals, learn from expert speakers, and gain exposure for your business.

Consider sponsoring or speaking at these events to increase visibility and establish yourself as a thought leader. At a minimum, though, simply attending the events can be a great way to find new WordPress web development clients.

If you don’t fancy going to events face-to-face, you can still network with people online. You can do this by contributing to the WordPress community by sharing your knowledge through blog posts, tutorials, or open-source projects.

Key points:

Join online forums and local WordPress meetups
Attend and participate in WordCamps
Contribute to the WordPress community
Attend local business events and conferences
Encourage client referrals through incentives
Join professional organizations and associations

8. Use Sales Funnels

A well-designed sales funnel can be a game-changer for your WordPress web development business, helping you nurture leads and convert them into paying clients more effectively.

A sales funnel is a multi-step process that guides potential clients through various stages, from initial awareness to consideration and, ultimately, to making a purchase decision.

Start by creating a lead magnet, such as a free ebook, webinar, or video sales letter, that offers valuable information related to WordPress web development.

Use this lead magnet to capture the contact information of potential clients in exchange for the free resource. This initial step helps you build a list of interested leads.

Once you have a list of leads, nurture them through a series of automated email sequences, providing them with valuable content, case studies, and testimonials that showcase your expertise and the benefits of working with you.

At each stage of the funnel, include clear calls-to-action (CTAs) that encourage leads to take the next step, such as scheduling a consultation or requesting a quote.

Integrate your sales funnel seamlessly into your WordPress website, ensuring a smooth user experience and effective lead capture.

Consider using tools like email marketing platforms, customer relationship management (CRM) software, and marketing automation solutions to streamline and optimize your sales funnel processes.

Key points:

Create a lead magnet to capture potential client information
Nurture leads through automated email sequences
Include clear calls-to-action (CTAs) at each stage
Integrate the sales funnel into your WordPress website
Utilize tools for email marketing, CRM, and marketing automation

By implementing an effective sales funnel strategy, you can systematically guide potential web design clients through the buyer’s journey, nurture their interest, and ultimately convert more leads into paying WordPress web development clients for your business.

9. Focus on Finding Qualified Leads

While generating a high volume of leads is important, it’s equally crucial to ensure that you’re attracting the right kind of leads – those that are more likely to convert into paying clients.

Focusing your efforts on finding qualified leads can save you time and resources and ultimately lead to a higher return on investment (ROI) for your lead generation efforts.

Start by clearly defining your ideal client profile. Consider factors such as industry, company size, budget, project requirements, and prospective clients’ decision-making processes.

For example, do you want to work with other web design companies? Or do you want to attract certain types of business owners, such as financial advisors, insurance agents or loan consultants?

This will help you tailor your marketing and lead generation strategies to attract leads that closely match your target audience.

Implement lead scoring criteria based on factors such as website engagement, content downloads, and email interactions. This will allow you to identify the WordPress web development leads that are most engaged and likely to convert.

Key points:

Define your ideal client profile
Tailor marketing and lead generation strategies accordingly
Implement lead scoring and qualification techniques
Offer targeted lead magnets or free consultations
Prioritize and nurture the most promising leads

Focusing on finding qualified leads that closely match your ideal client profile can optimize your lead generation efforts, improve conversion rates, and ultimately acquire more high-value WordPress web development clients for your business.

10. Offer Exceptional Client Experiences

Providing exceptional client experiences is crucial for retaining existing clients and attracting new ones through positive word-of-mouth. Prioritize clear communication, set realistic expectations, and deliver high-quality work on time.

In a world where there are thousands of WordPress web developers each offering services at a cheaper rate, it helps to stand out by focusing on quality and going the extra mile with your clients.

Implement a client feedback system to gather valuable insights and identify areas for improvement. Actively listen to your clients’ needs and preferences, and tailor your services accordingly.

Satisfied clients are more likely to become repeat customers and refer others to your business.

Consider offering additional services or packages that complement your WordPress web development offerings, such as website maintenance, search engine optimization (SEO), or content creation.

This can provide added value to your clients and increase their loyalty to your business.

Conclusion

In the competitive world of WordPress web development, attracting and retaining clients is crucial for the success of your business.

Implementing the strategies outlined in this article can increase your visibility, establish yourself as an authority, and build a strong pipeline of leads and clients.

Stay committed to continuous learning, adapt to industry trends, and consistently deliver high-quality work to build a loyal client base and a thriving WordPress web development business.

Take action now and start implementing these strategies to get more leads and clients. Watch this video for more insights and practical tips.

FAQs

Here are some frequently asked questions related to getting WordPress web development leads and clients in your agency:

How can I differentiate myself from other WordPress web developers?

To differentiate yourself, focus on providing exceptional client experiences, showcasing your unique expertise through content marketing, and offering specialized services or niche expertise.

Additionally, actively participate in the WordPress community and leverage partnerships or collaborations to expand your offerings.

How long does it typically take to see results from these lead generation strategies?

The time it takes to see results can vary depending on the strategies you implement and the consistency of your efforts.

Some tactics, like optimizing your online presence or participating in communities, may yield results quicker, while others, like content marketing or building partnerships, may take longer to gain traction.

Consistency and patience are key when implementing these strategies.

Should I focus on local clients or target a broader geographic area?

Both local and broader geographic targeting can be effective, depending on your business goals and resources. Local targeting can be beneficial for building a strong presence in your community and leveraging word-of-mouth referrals.

However, targeting a broader area can open up more opportunities and allow you to work with clients from different regions or even internationally. Consider your strengths, resources, and target market when deciding on your geographic focus.

How important is it to have a strong portfolio when trying to attract new clients?

Having a strong portfolio is crucial when trying to attract new clients in the WordPress web development space. Your portfolio showcases your skills, expertise, and the quality of your work.

Potential clients will often review your portfolio to evaluate your capabilities and determine if you’re a good fit for their project. Make sure to regularly update your portfolio with your best work and highlight projects that are relevant to your target clients.

Can I use these strategies if I’m starting out as a WordPress web developer?

Absolutely! These strategies apply to both established and new WordPress web developers.

If you’re starting out, focus on building a strong online presence, participating in communities, and showcasing your expertise through content marketing.

Networking and offering exceptional client experiences from the beginning can also help you establish a solid reputation and attract your first clients.

Ashley Davis

Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, Ash has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month with automated digital marketing strategies. Learn more about the author here.