Are you looking for the most effective way to generate solar leads? 

Obtaining exclusive solar leads from individuals interested in working with you is one of the best ways solar companies can grow their business quickly.

After assisting numerous companies in generating leads, here are the 7 best lead generation strategies for exclusive solar leads that I have found to be the MOST effective.

You can do this WITHOUT:

  • Spending money on expensive or shared solar leads
  • Wasting time chasing leads for appointments
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Want us to help you get leads? If so, here are the next steps:

Step 1: Watch our free Masterclass training (explains how the strategy works)

Step 2: Schedule a call to work with us (if you want us to help you do everything)

Quick Summary

Short on time? Here are the 7 best strategies to get exclusive solar leads:

  • TikTok Ads
  • Facebook Ads
  • SEO
  • An Engaging Online Presence
  • A Sales Funnel
  • Feature On Local Solar Company Directories
  • Buy Solar Leads

TIP: If you’re looking for a way to get exclusive solar leads and appointments each month with your ideal customers, watch this video to learn more about how our lead generation strategy works in more detail.

What are the 7 best solar lead generation strategies?

Here is a detailed overview of the best lead generation strategies for getting exclusive solar leads:

1. TikTok Ads

TikTok ads

TikTok is now more than just a popular platform among younger generations.

It now boasts a massive audience of homeowners looking to be more environmentally conscious and economical with their power consumption.

TikTok ads work by placing sponsored videos or display ads between users’ content in the “For You” feed and in users’ search results, profile pages, and famous sound and hashtag pages – see this free training for a visual of how this works for generating exclusive solar leads. 

You can target your desired audience based on demographics, interests, behaviors, and device type. 

The reason TikTok is number one on this list is because it is currently the best performing lead generation channel in terms of cost per lead.

In other words, you can get high quality solar leads cheaper than other paid advertising channels such as Google ads, Facebook ads, Instagram ads, YouTube ads, and so on.

TikTok Ad Pros

  • Reach homeowners interested in solar panels 
  • Video ad format builds trust more rapidly than text-only ads
  • Effective for brand awareness and engagement
  • 2-5x cheaper and more effective than other advertising channels

TikTok Ad Cons

  • TikTok’s audience isn’t as large as Facebook & Instagram ads (but it is snowballing!)

To learn more about using TikTok ads to generate leads in your solar company, watch ‘Step 4’ of this video.

2. Facebook Ads

Facebook ads

Facebook Ads can be your secret weapon for success in the solar industry – with over 2.8 billion monthly active users; Facebook provides a massive pool of potential customers waiting to be tapped.

And the best part?

With its advanced targeting options, you can hone in on the exact audience you want to reach, ensuring your efforts are laser-focused and more likely to generate exclusive leads.

Facebook is one of the most popular paid advertising channels used by solar panel companies and solar panel installation companies to generate exclusive leads with people that WANT solar panels.

Used effectively, you can get leads and appointments on-demand with both commercial solar leads and residential solar leads.

Facebook Ad Pros

  • Predictable lead generation (with the proper knowledge)
  • Highly scalable
  • Exclusivity in your market
  • Affordable compared to other lead generation methods

Facebook Ad Cons

  • Success depends on the right Facebook ads strategy

TIP: See this video to learn more about using Facebook Ads to get predictable appointments and generate exclusive solar leads.

3. Solar SEO


You already have clients looking for you; they just can’t see you yet.

SEO (search engine optimization) is one of the solar industry’s most powerful lead generation strategies for cultivating FREE exclusive solar leads.

Think of SEO for generating exclusive solar leads as cooking a gourmet meal. Just as in cooking, you need the right ingredients, tools, and techniques to create a dish that is nourishing and appealing to the eye. 

With SEO having the right keywords, creating engaging and informative content, and optimizing your website can attract site visitors and convert them into leads for your solar business.

With the right recipe, your SEO efforts can cultivate exclusive and high-quality leads via content marketing for your solar business. 

The problem is…

How do you know what kind of content to create to generate organic solar leads? That’s exactly what I cover in ‘Step 4’ of my Free Masterclass Training video.

Solar SEO Pros

  • Targets decision makers actively searching for solar energy solutions
  • Provides a steady stream of leads over time as your content continues to rank well in search results
  • Generates high-quality solar leads
  • Get free solar leads (no need to pay for ads!)

Solar SEO Cons

  • It takes time to create high-quality content and build up your website’s search engine ranking
  • Results may not be immediate, as it can take several months for your content to start ranking well in search results
  • Involves a learning curve, and/or hiring an SEO expert can be expensive

TIP: Many SEO platforms, such as Surfer SEO, can help you with optimizing your in-content SEO. To learn more about how SEO can generate more exclusive leads for free, watch my free training video.

4. An Engaging Online Presence


If you don’t craft an excellent first impression for your prospects, you won’t get the chance to make a second one.

Your online presence is your first impression. Like when you meet someone in person, your website and social media pages are the first thing potential leads will see and form an opinion about.

The same goes for your online presence. You want to ensure it’s well-groomed, polished, and presents the best version of your brand.

You wouldn’t want to show up to a job interview or a first date dressed shabbily or with a negative attitude, would you?

A good online presence will increase the chances you convert your solar leads into appointments and clients.

Online Presence Pros

  • Build trust with potential customers
  • Increase your lead conversion rate

Online Presence Cons

  • Doesn’t generate solar leads, it only helps you convert more solar leads into appointments and clients

TIP: You can see the best content to create for lead generation in ‘Step 4’ of this video.

5. A Sales Funnel

Kartra Checkouts Revenue

Studies have found that on average only 1-2% of people who visit your website will convert into a lead. However, with a sales funnel, that number can increase to 20% or sometimes even higher.

That’s why a sales funnel is critical for ANY solar company looking to generate leads.

A sales funnel is a structured approach to guiding visitors through becoming a lead.

It helps you understand what’s causing the drop-off rate and allows you to make changes to keep visitors engaged and move them further down the funnel.

A typical solar sales funnel has three main parts:

  • Generating leads
  • Converting leads into appointments
  • Converting appointments into clients

A sales funnel is designed to increase your conversion rate at each step in the buyer journey.

However, a sales funnel alone isn’t enough to get results.

You also need to know WHAT to say in the sales funnel to get leads. Step two of this video explains the best way you can do that.

Sales Funnel Pros

  • Increased efficiency in lead generation
  • Better organization of the sales process
  • Enhanced tracking and analysis of sales performance
  • Improved customer experience
  • Automate your solar lead generation strategy

Sales Funnel Cons

  • Learning how to use the software effectively can be confusing

TIP: Need help creating a sales funnel to generate exclusive leads? Watch this video to see how it all works in more detail.

6. Feature On Solar Company Directories

Solar panels

To make sure people can find your business when searching, it’s a good idea to get listed on the top solar company directories, as this will give you a better chance of showing up in search results and reaching potential customers.

If someone in your area is searching for “solar companies near me,” Google is more likely to rank directories, so having your business listed on the top solar directories can help increase your chances of being found by these potential customers who are actively searching for your services.

Many businesses have been able to generate leads from local business listings, including roofing companies and business owners looking to target seniors.

Solar Directory Pros

  • More people will find you easily
  • Customers will trust you more
  • You’ll reach people who are interested in solar energy

Solar Directory Cons

  • You’ll be competing with other solar companies
  • You might have to pay to be listed
  • You might not have control over how your company is seen

TIP: Some popular directories (US) include Solar Reviews, Energy Sage, Clean Energy Experts, Consumer Affairs, Yelp and Google Map Business Listings.

7. Buy Exclusive Solar Leads

Buy solar leads

While buying solar leads can save you time on marketing, it’s essential to keep in mind that many of these leads may not know who you are or why your company is the best choice for them, and this can result in spending a lot of time and effort trying to contact these leads with little success. 

However, it can be a good temporary option if you are just starting and are looking for a way to get some business and build testimonials and reviews for when you eventually fully establish your own platforms for lead generation. 

Buying solar leads is also a good option if you want qualified solar leads without doing any of the marketing work yourself.

How much do solar leads cost?

A solar lead can range from $20 to $500 depending on the quality of the lead and whether the lead is an exclusive or shared lead. The higher the quality lead the more you can expect to pay. The average price per lead for a solar business is about $150. Again, the price can vary greatly though depending on a number of factors.

For our clients, we aim to get leads for around $10 and appointments with prospective clients for around $200 which is typically better than the solar industry average. Watch this video to learn more about how our lead generation strategy works.

Pros of buying solar leads

  • Fast way to get leads
  • No need to do your marketing
  • Quick to set up

Cons of buying solar leads

  • Can be expensive
  • You might have to spend a lot of time chasing leads
  • The leads can sometimes be shared with other solar companies
  • Not all leads are high-quality

TIP: In this video, I show you how to get your own exclusive solar leads which you can use for your own solar company or even resell leads to other solar agents if you want to start your own solar lead generation company.

In Conclusion

Many effective lead generation tactics are available to solar companies looking to generate leads.

By combining the strategies in this list, you can increase your chances of generating high-quality leads and, ultimately, growing your solar business.

Remember, the key to generating solar leads successfully is understanding your target audience, identifying their pain points, and creating a marketing strategy that resonates with them.

Watch ‘step 1’ and ‘step 2’ of this video to learn how solar businesses can do this effectively.