Best Long-Term Care Leads for Agents & Home Care Agencies

Long-term care leads are important for insurance agents and home care businesses because they provide a way to connect with potential customers who may be interested in purchasing long-term care insurance or in receiving home care services.

By generating high quality leads, insurance agents and home care businesses can build new relationships with potential customers and increase their sales.

After helping lots of business owners with lead generation, including medicare leads, life insurance leads and leads for financial advisors, here are the 5 best ways insurance agents and home care agencies can get exclusive long-term care leads and home care leads.

Lead Generation for Long-Term Care (Quick Summary)

If you’re short on time, the best way to get long-term care and home care leads is to generate your own exclusive leads by using an ‘automated appointment’ funnel.

This is the best way to get leads because:

You get exclusive leads that are not shared with other insurance agents
You get leads at the lowest cost because you’re not buying leads from another marketing company
You’re in full control of your digital marketing allowing you to get as many leads as you need on-demand

To learn how to get your own exclusive leads & sales appointments with your ideal clients step-by-step, watch this video.

Although the video explains how to get leads for ANY service-based business, we’ve got a lot of experience doing this specifically for senior leads.

What are the best ways to get long-term care and home care leads?

Generating leads for long-term care is an important part of running a successful business. Here are some of the best strategies for acquiring long-term care and home care leads:

Social media channels such as Facebook ads and TikTok ads are a great way to target seniors who are looking for home care, long term care and other senior care services.

Pros of social media ads

Scalable
Predictable results
Cheaper than buying leads
Reach lots of people at scale
Fast results

Cons of social media ads

Costs money
You need a good strategy for it to work well

Although both Facebook and TikTok ads can work well, in my experience, I’ve found TikTok ads gets 2-5x better results compared to Facebook.

This may be surprising to you as a business owner.

Most people I speak to assume TikTok is just for teengaers. But the reality is there are over 9 million active users in the US alone who are on TikTok!

What about using social media for free?

Yes, you can place social media posts without paying for ads to try and get leads. But in my experience, this is a painfully slow process.

I know businesses that have been doing this for years without speaking to any prospective clients.

So I’d rather focus on the activities that are more likely to generate more business, such as running ads to people who are interested in home care services.

To learn how to use social media to generate leads and avoid 80% of the ‘busywork’ on social media that doesn’t get any results, see ‘step 4’ of this free training video that I’ve recorded.

2. Search engine optimization

Every day thousands of people are searching their local area on Google for long term care, home care, and other senior care services.

Are they finding you or your competitors?

If your website appears at the top of these search results, you can get leads for free directly from Google (or even YouTube if you create video content).

SEO Pros

A free lead generation channel
Get predictable leads each month
Leads convert faster vs other marketing channels

SEO Cons

You need to create content for best results
Can take a while to see results

Overall, SEO is one of the best ways to get leads for free.

The only downside is that this method of online marketing can take a while before you see any results. The sooner you start the sooner you can start generating leads online.

So it’s in your best interest to start this lead gen strategy as soon as possible. 6+ months down the line you’ll be really glad you did!

To learn the fastest way to get leads from Google, check out ‘Step 4’ of my free Masterclass training here.

3. Buy long term care leads

Another great way to get leads for long-term care is to buy leads from another lead generation company. There are many lead-generation marketing companies that will sell you long term care leads to help you grow your business.

These leads are typically delivered to you in real-time.

Pros of buying leads

Get leads quickly
You don’t need to do any marketing yourself
Easy to do

Cons of buying leads

Most expensive way to get leads
Some agents complain the quality is low
You’re not in full control of your marketing

If you want to buy leads, it’s important you manage your expectations.

First, buying leads that get delivered to your inbox in real-time are NOT the same as getting a lead who books an appointment in your calendar because they’re interested in working with you.

You often have to chase leads that you purchase from other lead sources for many days, weeks or even months before you speak to them!

That’s why in our lead generation strategy, we focus on getting leads that already WANT to work with you so that you don’t have to spend any time chasing them (‘step 2’ of this video explains how you can do this).

That being said, with a bit of hard work, buying home care leads can still be an effective lead-generation strategy for the right person.

4. Third party referral companies

Another popular way to get long term care leads is to rely on third party referral agencies to pass leads to you.

Pros of using referrals

Leads convert quickly because you’re being referred to by a trustworthy source

Cons of using referrals

Some referral agencies require revenue share or charge per lead
Relying on referrals alone are not always a predictable way to get new clients
Not all referral sources are good quality

Overall, senior care referral companies are a great marketing strategy because they have pre-existing relationships with senior care individuals or families.

Because they have a lot of experience in the industry, seniors often trust their recommendations. This means that the leads from referrals and referral sources will convert quicker vs other marketing channels.

However, relying on referrals alone doesn’t put you in full control of your marketing.

For example, one of your referral sources might decide to stop passing referrals to you and then you could suddenly lose a large chunk of new business.

5. Direct mail

A very popular way to get long term care leads are by targeting seniors through direct mail. Agencies and insurance agents that market directly to seniors through mail often get leads with seniors that are not very active online.

Pros of sending mail

Target people in your local area
Offers a personal touch
Works well when combined with other strategies

Cons of sending mail

More expensive than online ads

Overall, sending mail to try to win new clients can work well if the mailing list is very well-targeted and if you have the right offer for home care services.

Many agencies have found success in sending mail to seniors and then directing them to their website. Then from their website, you can retarget them on other online channels. This strategy can help you stay top-of-mind in the eyes of potential clients.

The bottom line

There are lots of ways to get long term care leads including being found online, relying on referral sources and buying senior care leads. For best results, you can split test different strategies and see which one works best for you.

For best results, I’d recommend having a strategy where you optimize your website for different long term care and home care agency keywords to appear first on the Google search results. And if you want quicker results, then I recommend you run ads (such as Google ads, Facebook ads or – my favorite – TikTok ads).

If you want to learn how to get 10, 15, 30 or more high quality sales appointments with your ideal clients in a way that is automated, predictable and scalable, be sure to watch my free training here.

FAQs

How do I get leads for senior living?

Here are some of the best strategies for acquiring senior living leads:

1. Leverage social media platforms to target seniors. Social media offers businesses a highly targeted and cost-effective way to reach potential customers.

2. Invest in SEO optimization: SEO optimization can help improve your visibility online and draw more potential customers to your website.

3. Network actively at events related to senior living: Nothing beats face-to-face networking when it comes to building relationships with potential customers.
Attend seminars, conferences, trade shows, and other industry events that are related to senior living and use those opportunities to build relationships with people that can pass you referrals.

How do I get leads for home health care?

One way to get leads for home health care is to reach out to local hospitals and ask them if they have any patients who are being discharged soon and would be interested in home health care services.

You can also post flyers in local doctor’s offices, pharmacies, and other places where people might be looking for home health care services.

You can also create a website or social media page advertising your services, and you can reach out to local senior centers and other organizations that work with seniors to let them know about your services.

Who pays the most for long-term care insurance?

The answer to this question depends on a number of factors, including the age of the policyholder, the type of coverage purchased, and the state in which the policy is issued. Generally speaking, though, older policyholders tend to pay more for long-term care insurance than younger ones.

Additionally, those who purchase policies that provide more extensive coverage typically pay more than those who choose less comprehensive policies.

Finally, premiums vary from state to state due to differing insurance regulations and costs of living.

What is the biggest drawback of long-term care insurance?

The biggest drawback of long-term care insurance is the cost. Premiums can be expensive, and many people find that they cannot afford to purchase coverage. Additionally, the benefits that are paid out may not be enough to cover the costs of long-term care.

Is non medical home care profitable?

Yes, in many cases an agency or business providing non-medical home care is profitable. However, many factors, such as the size and location of the business, the type of services offered, and the level of care required, can all impact profitability.

How do you generate leads for senior living facilities?

The best way to get leads for senior living facilities is by targeting seniors themselves or their families through online advertising. Additionally, you can reach out to local organizations that cater to seniors and offer them a discount on your services in exchange for promoting your business.

What is lead generation in healthcare?

Lead generation in healthcare is the process of identifying and qualifying potential patients who may be interested in a particular healthcare product or service. The goal of lead generation is to increase sales by finding new customers and convincing them to buy a product or service.

How do private caregivers find clients?

Private caregivers can find clients through word-of-mouth referrals, their website through SEO or by advertising their business listing on social media.

Ashley Davis

Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, Ash has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month with automated digital marketing strategies. Learn more about the author here.