Have you sometimes struggled to think of what content to create for your business?
Or have you started to create content, only to be worried that you might eventually run out of things to talk about?
Believe it or not, there is a way you can continually come up with new ideas and content for your business… forever.
Create a list and plan your content first
tBefore you go ahead and start creating content for your business, it’s important to have some kind of content plan.
As a minimum, you need to have a list of “content ideas”.
And then ideally, you want to update that list regularly, so that it’s always full.
Whenever you’re stuck or not sure what to write about, you can refer back to your list, and always have something to talk about.
It doesn’t matter what you use to create a list. A notebook, the notes app on your phone, excel or whatever else does the job. In Skyline Social, and for our clients, we use Trello to plan and store our list.
Once you have a list, you may be wondering, how do I keep the list fresh and always up to date? How do I think of new content to create every day, week or month?
Here are a few ways you can get started…
Answer your clients questions
One of the easiest and most effective ways to come up with new content is to listen to what your clients are asking you about, and then answer their questions in your content.
How many times have different clients asked you the same question again and again?
These are usually the questions that people are searching for on Google and the type of content that can get you the best engagement.
So rather than answer your clients questions via email or over the phone, write a blog or record a video answering the question.
A great book which goes into more detail on this concept is “They Ask, You Answer” by Marcus Sheridan from The Sales Lion.
Top tip: Whenever a client (or potential client) ask a question via email, Skype or in person – write it down somewhere before you forget. Then, make a note to add it to your list so you can answer it with content at some point in the future.
We’ve found that some of the best performing content we’ve created has been a result of answering questions our clients and potential clients have asked us.
Use Google and YouTube predictive search
When you go to Google and start typing in keywords related to what you do in your business, Google will tell you what other people are searching for the most.
This is a super quick and easy way to get content ideas for what people are actually searching for.
You can also use the words “How to” or “Best” when searching for phrases related to your business and the services you provide for some great ideas. Just start typing and see what comes up.
For example, if I go to Google now and type in “How to generate leads”, I can see on Google that the most searched for terms are “How to generate leads on Facebook”, “How to generate leads in real estate”, “How to generate leads in sales” and so on.
Top tip: You can also do the same on YouTube (which is the second largest search engine in the world… just behind Google of course).
I’ve found loads of content ideas very quickly just by playing around with Google and YouTube predictive search. You can do exactly the same for your business. Everything that you find, add it to your “content ideas” list.
Use Google Keyword Research Tools
You can use a variety of tools, some free and some paid, to find additional keywords that people are searching for on Google.
These keywords are the kind of things you want to also be answering in your content creation.
One of my personal favourites is KWFinder.
Why do I love Keyword Finder?
Not only does it give me keyword ideas on Google, but it also tells me:
- What questions people are typing in
- What websites are currently ranking for those keywords
- How easy or difficult it would be for me to rank for the same keyword phrase
- An estimate of how many times people are searching for that keyword phrase in Google
Use Amazon Books
Another great way to find more content ideas is by going to Amazon and looking at what the most popular books in your industry are. Here’s how it works:
Step 1: Go to amazon.com / amazon.co.uk
Step 2: Go to the books section
Step 3: Search for keywords related to your industry (for example, for us, I would type in “Social media”, “content marketing” or “digital marketing”
Step 4: Amazon will show you the most popular books
Step 5: Click on one of the books. Usually Amazon will allow you to look at the first few pages of the book without buying it.
Step 6: Look at the table of contents and look at the names of the chapters.
Most of the time the chapters and information inside the table of contents can help you brainstorm and come up with more ideas. Sometimes you can talk about exactly the same topic or sometimes it might give you an idea to something else that would be similar.
If you haven’t heard of Quora yet, it really is an awesome website. People ask questions there on just about every topic.
It’s like a massive social networking channel for asking and answering questions.
So, take advantage of this, by using the Quora search box and type things in related to your business services and your industry.
You will see real questions that other people are asking and this will give you lots of ideas for your own content marketing.
Top tip: As a bonus, you can also answer questions in Quora directly yourself or even refer them to the content you’ve created if people are interested in learning more.
Use Answer the Public
AnswerThePublic.com is another great website which will give you hundreds of questions that people are searching for on Google in just a few seconds.
All you need to do is enter a few keywords related to your business and the services you provide. Then, it will give you a series of questions that people are searching for on Google, related to your keywords.
This one tool alone will probably give you about 100 content ideas to brainstorm from.
Keep researching and growing your list of content ideas
The above methods will give you literally hundreds of content ideas for you to talk about in your business.
You can then use this content for your blogs, videos, lead generation campaigns and sales.
The important thing to remember is to always keep your “content ideas” list full and if you ever find it getting low, refer back to the brainstorming ideas above to add more content to your list again.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, he has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month in an automated, scalable and profitable way. You can watch his free Masterclass training to learn more.