There are times when you see other businesses racking up followers and engagements online, and you wonder what you’re doing wrong.
Why isn’t your business performing on the same scale? Are you missing something?
Fortunately, there are many explanations for your challenges and many ways to deal with them.
To help ease the process, here are the top 10 social media challenges and their solutions.
In a rush?
Here’s a summary of the top 10 social media marketing challenges.
- Handling multiple social media platforms
- Expanding your reach
- Attracting leads
- Lack of creativity
- Utilizing marketing trends
- Rising above competition
- Lack of direction
- Analyzing your business growth
- Responding to customer complaints
- Appealing to an international audience
You may face any or more of these challenges while trying to promote your business on social media.
But don’t be discouraged!
As we discuss these challenges, I’ll walk you through strategies to improve your brand marketing and get back on your feet.
For more tips on effective brand marketing, watch my free 5-Step Masterclass training.
What Are the Top 10 Social Media Marketing Challenges and Solutions?
1. Handling Multiple Social Media Platforms
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Handling a business account on different platforms can be a hassle, especially if you’re doing it alone.
You have to be active on all the platforms, produce fresh content for each, and score followers and engagements. The list goes on.
And right at the top is balancing it with running your business offline and other things on your schedule.
It can be too much for one person to handle.
- Determine your priority platform: Determine where you attract the most leads and generate more sales.
You can also choose your priority platform based on the one that provides better opportunities to achieve your business goals. This will help you know which platform to channel most of your efforts and gain significant results.
- Team effort: It’s advisable to have an efficient marketing team to handle the different platforms. You can outsource this to credible professionals or marketing services if you don’t have one.
2. Expanding Your Reach
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You may have an incredible product or service and great content, but your business is still not doing as well as expected.
Most times, this is because you don’t have a large audience, and there are few people aware of your brand or seeing your posts.
- Get team contributions: Encourage your team members to promote your brand actively. They can do this by engaging with all your brand content and sharing it from their individual accounts with their followers.
- Ads & influencer marketing: Ads are a great way to promote your brand and reach more people. Social media platforms offer paid ads, and you can partner with notable influencers to bolster your reach.
To improve your chances of securing leads, choose a topic that will captivate your target audience for your promotional content. Make it creative and catchy, and relate it to your brand and the benefits of patronizing you. You can also add a video or a GIF for more visual appeal.
3. Attracting Leads
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You may be finding it difficult to attract leads online.
There aren’t many people showing interest in your brand, and you need more sales.
The truth is that people are naturally attracted to things they find interesting before anything else. If you post content relevant to them, they will notice you and be encouraged to check you out.
So, to attract leads, you need to truly understand your target audience and determine what grabs their attention.
- Create a buyer persona: With in-depth research and analysis, create a detailed representation of the individuals most likely to benefit from your business.
- It would include descriptions of their lifestyles, personalities, and why they would be attracted to your brand, i.e., what they stand to gain.
- Compiling this information would help you understand your target audience better. As such, you’ll be able to communicate effectively with them and present your brand as a solution to their problems.
- Follow their conversations: Keep up with your target market’s conversations. Figure out their interests, problems, and focus areas and let them guide you when networking with them and creating relevant content.
There are various ways to do this, depending on the social media platform, including using hashtags and joining online communities.
- Make your posts engaging: Keep the tone light, conversational, and interesting. This will win more people over and get them to engage with you by following, commenting, or going straight to patronize!
4. Lack of Creativity
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Handling multiple social media platforms and trying to keep your creative juices flowing can get overwhelming.
Developing fresh content consistently can get tiring, and you can run out of ideas to keep the engagements flowing and maintain your business’ growth.
- Structure content according to the platform: Observe the content that generates more engagements on a platform. Some platforms are appropriate for a lot of text content, while others focus on pictures and videos that provide visual appeal.
- Figuring this out will inspire content ideas for each platform, prevent repetition, and let you know how to focus your energy.
- Keep up with trends: Keep an eye out for trending topics and activities, particularly in your industry. This will give you useful ideas for content creation.
- Brainstorm with your team: Get everyone on your marketing team to generate ideas for content creation. Then, filter them based on relevance, creativity, and engagement quality, and select your gems from the heap.
5. Utilizing Marketing Trends
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The last thing you want is outdated brand strategies.
If you don’t adjust to current market trends and shifts, it can reduce the relevance of your brand and stunt your overall business growth.
- Stay up to date in your industry: Keep an eye out for the trends being implemented in your niche. You can do this by reading current news, signing up for newsletters, and contacting other industry professionals for discussions and guidance.
- Check out your competitors: Your competitors are influenced by marketing trends too. So, you can check out new practices and changes in their marketing strategies for more insight.
6. Rising Above the Competition
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Do you think there are many businesses similar to yours out there? Or do you find yourself bothered that your brand isn’t unique and won’t stand out?
This fear can discourage you from developing and implementing strategies to develop your business.
To overcome this challenge, remember that your brand’s identity and growth are your primary focus.
While it’s true that there are a lot of similar businesses out there, you can match up to your competition and even perform better.
- Develop a prominent brand voice: Set a distinctive tone when communicating with your target audience. This applies to all the content you share, including text, pictures, and videos.
You can center your business tone around humor, relatability, or hospitality. If you have strong interpersonal skills, channel them into your content to boost engagements with your audience and overall brand marketing.
- Engage with your target audience: Post creative and exciting content often to attract people and invite them to interact with you.
Ensure you respond to comments, answer questions, and appreciate the feedback. Interacting well with your target audience will increase your brand appeal and give you an edge over your competitors.
7. Lack of Direction
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You may feel like you’re being pressured to establish a brand presence on social media.
You’re just doing it because many businesses are into digital marketing, and you don’t want yours to be left behind.
As such, you may not know how to market your brand online effectively.
- Re-evaluate your goals: Discuss your marketing goals with your team, consider how social media can help you achieve them, and the different platforms you can utilize.
This will give you more clarity on how social media can be beneficial for your business and how to take advantage of it.
- Develop an activity schedule: This includes the times to be active and the type of content you post. You can refer to various guides for the best times to post online and tailor your schedule to favor your brand.
Also, structure your content according to your business and target audience needs to boost relevance and engagement.
- Analyze your growth: Examine your strategies and how well they are helping you achieve your marketing goals. We’ll go in-depth on this in the next point.
8. Analyzing Your Business Growth
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Analyzing your business growth on social media can be stressful and time-consuming.
But you won’t be able to measure your business performance without a proper analysis. This will prevent you from figuring out the strategies that are working and the ones that should be improved to enhance your brand marketing.
- Analytics tools: Most platforms provide tools to analyze your business accounts for free and evaluate their performance. In addition, credible growth marketing services can help you examine your account’s activity and provide you with data and analytics of your performance.
These tools also help you improve upon the weak ones by suggesting strategies that align with your business goals.
- Social media manager: You can employ a professional to analyze your business accounts and provide expert reports on your business performance and the right strategies to boost your brand marketing.
9. Responding to Customer Complaints
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Nowadays, most people seek customer support on social media.
They’ve figured out that it’s quicker to get a brand’s attention and their problems resolved.
If you don’t respond to customer complaints promptly and fix their issues, they can pile up on your business pages. This can increase negative reviews about your business and damage your brand reputation.
- Have a response system: Develop a crisis response system to handle complaints. It can be stressful monitoring all the platforms alone. So, you can assign team members to help you keep an eye out and respond to customers promptly and politely.
- Create an FAQ section: Learn your clients’ most common concerns and issues, and create an FAQ section listing these problems and their corresponding solutions.
- Attach your FAQ page to your business page so your clients can access it quickly and determine whether they can fix their problems without help. You may be unable to do this on all the platforms, though.
- Notify them of disruptions: You can also use social media platforms to update your customers when there’s an issue with your product or service. Assure them that you’re working on it, and you can provide a timeframe within which the issue will be resolved.
You should also update them when it is. This will prevent complaints, boost your brand’s accountability, and help you communicate with a wide range of customers at once.
10. Appealing to an International Audience
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It’s great to have platforms to present your brand to a global audience and let the world see what you offer.
However, it may be difficult to carry everyone along.
If you plan to boost engagements with your target audience, that’s great.
But you’ll need more than that to really connect with an international audience.
- Create a broader buyer persona: Think of a regular buyer persona but on a global scale. It will help you learn more about your target audience in different countries and guide you in creating content that will attract them and establish familiarity.
- Adjust your communication: Include linguistic, monetary, and seasonal references in your content to improve interactions with your diverse audience and make them feel important.
- Be aware of cultural differences and sensitivities to prevent sharing content that offends a particular country or ethnicity.
- Encourage diversity: It’s advisable to appoint ambassadors from different countries and races to represent your brand. This shows that you care about all your customers, no matter where they’re from.
- It also helps to have a team of diverse members who can advise you on strategies to meet your international target audience’s demands based on their experiences and needs.
The Bottom Line
As you can see…
You may face various challenges while trying to market your business on social media.
Be rest assured that, for every challenge, there’s a solution.
There are ways you can rise above your competition, increase your reach, and overcome other obstacles to your digital marketing goals.
By incorporating these solutions into your business strategies, your digital marketing process will be smoother, and you will get positive results.
For more tips on brand marketing and lead generation, watch my free 5-Step Masterclass training.
Frequently Asked Questions (FAQs)
What are the common social media marketing challenges?
Common social media marketing challenges include attracting leads, keeping up with marketing trends, and consistently creating fresh and engaging content.
How can I market my business on social media effectively?
There are various ways to improve your brand marketing online. They include establishing a unique brand identity, developing a content schedule, and improving engagements with your target audience.
Can social media boost brand marketing?
Yes! Social media is a great channel for expanding your business, connecting with a larger audience, and generating more sales.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, he has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month in an automated, scalable and profitable way. You can watch his free Masterclass training to learn more.