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How much does it cost to acquire a new client on social media?

A prospect told me recently they read online that it costs $18.68 to acquire a new client or customer on social media. Is that true? Is there a "special number"? How can you really measure the ROI from your social media spend - or from you're marketing in general?...

Google vs Social Media: Which is best for lead generation?

Google vs Social Media: Which is best for lead generation?

When it comes to finding your potential clients on the internet, there are two main ways you can do this: Google and social media. So you may be wondering: Which channel is better, Google or social media? Which channel will generate higher quality leads? Which channel...

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