The Buyer Journey for B2C & B2B Sales Cycles

The Buyer Journey for B2C & B2B Sales Cycles

What is the B2B Buyer Journey? The B2B buyer journey (also known as the B2B buying journey) are the stages a business takes to convert leads into paying clients. Mapping out the B2B Buyer journey is essential to winning more B2B clients in your business. Why? Because...