How a new Xero accounting app was able to generate 300+ leads in 90 days with Facebook ads

The challenge

A new accounting app for Xero was about to hit the app store. In order to build interest, they wanted a way to get people to pre-register their interest so they could get Xero accounting leads.

What we did

• We created a Facebook campaign targeting people interested in Xero (including both accountants and end users) to register their interest in the app when it launched

The Results

• We generated over 300 new leads in 90 days
• The cost per lead was $3 on average