Are you looking to use Twitter to build your small business’s presence online?

With over 330 million monthly active users around the world, Twitter is a great platform for promoting your products and services, engaging with customers and potential customers, and growing your business.

To help you use Twitter successfully, here are 10+ top Twitter tips to help you get the most out of Twitter for your small business.

Key points

  • Be positive on Twitter when interacting with others
  • Create a Twitter plan for generating leads
  • Use Twitter automation tools to save time

How do businesses use Twitter?

Here are some of my best Twitter tips to grow your business and online presence using Twitter:

1. Have a Plan

Marketing Social Media Plan Sketch Notebook

Before getting started on Twitter, take some time to think about what you want to accomplish. Are you looking to increase sales? Improve customer service? Generate leads? Knowing exactly what you want to achieve will help guide your strategy and keep you focused on reaching those goals.

For example, if your goal is to generate leads on Twitter, I recommend watching my free Masterclass training on the best ways to get leads, appointments and clients using social media.

2. Tweet live updates

Twitter feed

Twitter thrives on “in the moment” tweets.

So, if you have some words of wisdom, live updates or thoughts you’d like to share with your customers, Twitter is the way to go!

By downloading the Twitter app on your phone you can more easily share what’s happening with potential and existing customers who follow you on Twitter.

3. Manage Twitter with online tools

Create a content calendar that outlines when and how often you plan on posting tweets as well as the topics of those posts. This will help keep things organized and ensure that all of your tweets are on-brand and in line with your overall strategy.

The best and easiest way to do this is to use Twitter management tools to post Tweets, automatically, grow your Twitter followers, and monitor what people say about you on Twitter.

Here are some helpful Twitter tools that I’ve used to do this:

  • CrowdFireApp – A fantastic tool for cleaning up your twitter and keep it tidy. One great feature is that you are able to view twitter accounts who are not following you back and unfollow any inactive accounts you are already following.
  • Sendible – A fantastic tool that has a whole host of features to publish, schedule and monitor what people are saying about your business. We personally use Sendible to post social media updates for our business and for our clients too.
  • Buffer – Whenever you are browsing the web and find an article, video or piece of content that you think your target audience will find interesting then you can use click on a button in Buffer and it will automatically schedule it out for you. Buffer is one of the easiest social media tools to use and is great for beginners.

Taking advantage of automation tools like Hootsuite, Buffer, Sprout Social, etc . can save a lot of time when managing multiple social media accounts at once.

They allow users to schedule posts ahead of time, monitor interactions/engagement levels across different platforms simultaneously, track analytics data in one centralized dashboard, etc.

4. Embed Tweets

If you see someone Tweet something that you’d like to write about or feature in one of your blog posts, then we highly recommend you use the “Embed Tweet” feature on Twitter.

To embed a tweet, click on the details next to the tweet, and you will see the option to ‘Embed this tweet.’

Then just copy and paste the embed code on your blog post or website.

5. Hashtag Searching


One of the best ways to engage with people on Twitter is by joining conversations already happening on the platform. Use search terms related to your industry or product/service offering to find relevant conversations that you can join in on or start yourself!

To get involved in a conversation, especially at live business events, hashtags make it simple to engage with other Twitter users and to keep updated on what’s happening.

To illustrate, if you are a business targeting people interested in “Lead Generation” you could search Twitter for people using the hashtag #LeadGeneration and get involved in some of the conversations.

6. Twitter Lists


Spend some time researching who makes up your target audience. What kind of language do they use? What topics are important to them? The more information you have about your audience, the easier it will be to create content that resonates with them.

To help you organize your Twitter audience better, you can use Twitter lists. Twitter lists allow you to organize your Twitter audience into different categories.

This allows you to manage your news feed and see more Tweets from the people you’re most interested in.

Twitter also allows you to create private lists as well as public lists that anyone can see.

Bonus top tip: Think about adding your clients or potential clients to private lists or public lists on your Twitter account. This could be a great way to monitor what they are saying and then engage with them where possible.

7. Use images and videos

Twitter Analytics

Visual content—like photos, videos, GIFs, etc.—is more engaging than text-only tweets so make sure you’re utilizing these types of content whenever possible! People love visuals, so make sure that yours stand out from the competition by using bright colors, interesting fonts, etc., if applicable (depending on which type of visual content it is).

To improve the readability and engagement rate of your tweets, it’s best to use images and/or videos to accompany your tweets whenever you can.

You can use tools such as “Canva”, “istockphoto” and Colorcinch to find relevant photos for you to use on your social media. Canva is our favorite tool to easily create high-quality images to complement your tweets and social media updates.

8. Learn the best time to tweet

Although it may seem hard to know when it’s the best time to post a tweet, you don’t need to worry too much because others have done the research already.

They have discovered that in general, most people are active each day of the week during these times:

  • 8am- 9am- In the early morning on the way to work
  • Noon- 5pm- The majority of people have their lunch around Noon-2pm and finish work around 3pm-5pm.
  • 8pm- 10pm- This is the time after dinner when people are relaxing.

These are guidelines to help, although if you wanted more accurate results, it’s best to use Buffer and monitor the times your own Twitter audience is most active (as it may be different from the results above).

Remember, results can definitely differ depending on the type of people that follow you and are a part of your specific Twitter audience.

9. Consider using public replies


To send a public message to anyone on Twitter, just put the @ symbol and search for the company or person’s name. For example, our Twitter handle is @SkylineSocialCo.

It’s important to note that tweets sent to people using the @ symbol (also known as a ‘Twitter mention’) will be public for anyone else to see. They can also join in the conversation if they want to.

10. Retweet interesting Tweets

Keep an eye out for trending topics or hashtags related to your industry or product/service offering so that you can join in those conversations as well!

Just make sure not to hijack any hashtag conversations unless they’re directly related to something relevant to your business. Otherwise, people may view it as spammy or insensitive, given the context of why the hashtag was trending in the first place.

11. Generate leads through conversations

Twitter Advanced Search Example

One of the easiest and best ways to use Twitter to get real results (by real results, I mean leads and sales) is to have conversations with people in your target audience.

But how do you find potential customers and how do you start conversations with them?

It all starts by searching for what people have problems with on Twitter search and replying back to them if you can be helpful.

For example, if someone has broken their iPhone charger and tweeted about it, if you sell iPhone chargers, you could reply back with a special discount code for your extra strong iPhone chargers.

You can monitor Twitter searches or even set up alerts for when anyone tweets something related to the things you can help them with.

12. Monitor Your Analytics

Regularly check up on Twitter analytics like follower count, impressions, clicks, etc. This will give insight into what’s working, what’s not, where traffic is coming from, which posts get shared/liked most often, etc. These insights can then be used strategically when creating new content.

13. Keep it positive (Bonus tip)

Last but not least — try to keep things positive!

No matter how difficult a situation may be (e.g.. negative reviews/feedback), always respond professionally and courteously while still expressing empathy towards their concern( s ) if possible!

This shows customers / potential customers that even during difficult times, they can count on quality customer service from your business!


Using these top Twitter tips should help set businesses up for success when leveraging Twitter as part of their digital marketing strategy!

As long as you remain consistent with your efforts (e.g. post consistently throughout each month) while also monitoring analytics data regularly, then hopefully, you should start seeing results pretty soon!

Just remember—it takes time and dedication but it pays off in the end!

In the meantime, I hope the tips above can help maximize the results you get from Twitter.