How a tech event generated more leads, attendees and sponsors using Facebook Ads and LinkedIn Ads

The challenge

The Sleep Show was hosting an event in London and wanted to use social media to generate more leads, attendees and sponsors. This was going to be the first event of its kind in the world!

What we did

  • We created a social media strategy to generate leads using Facebook and LinkedIn ads and targeted people who lived in London interested in Sleep and Technology
  • We targeted tech companies interested in sponsoring the event with both Facebook ads and LinkedIn ads
  • You can see some examples of the ads we tested below:

Sleep Show Ads

The Results

  • We generated over 800+ high quality leads with people interested in attending the event (plus many sponsors and exhibitors too!)
  • The event was such a success that it is being repeated for next year again too!

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