Why buy an online course if there’s so much free information online?

You can learn almost anything by searching on Google and YouTube.

Google SEO

So, because there’s so much information online these days that you might be wondering:

Why do I need to pay for an online course if there is so much FREE information online?

And it’s true. A lot of the time, the information that you can buy in an online course can also be found if you search for it online.

See the video version of this article here:

Why buy an online course?

To help you answer that question, you need to compare the time, resources and results you get from free or paid information. So, the answer depends on you and your circumstances.

But wait a second… don’t we sell a digital marketing online course?

Isn’t this article going to be a bit biased towards selling online courses?

Well, I don’t actually SELL an online course. But I do have an online course.

I’ll explain the difference and why this is at the end of the article.

And in a lot of cases, I don’t think that buying an online course is the best option for you. Again, it really depends on your circumstances and how fast you want to get results.

When is it a good idea to buy an online course?

Buying a course is a good idea if you want to:

  • Save time
  • Get faster results
  • Make less mistakes.

Yes, you can find a lot of the same information in online courses using Google and YouTube.

But there’s a problem with that.

The problem is that there’s SO much information online.

For example, in 2019, when I was looking to grow my YouTube channel, I only had a few hundred subscribers.

I was watching videos and going on Google trying to figure out how to grow my channel.

When I started to do this research, there was a lot of content about how to grow your channel.

There were also a lot of helpful videos.

But the problem was that because there was so much information, a lot of the time I didn’t even know where to start.

(AKA Information Overload!)

I didn’t know which videos were the valuable ones with helpful information.

Sometimes there were really good individual videos, but they would contradict each other.

Knowing which video to follow or what advice to take is a bit of a problem.

Yes, through trial and error, you could still watch the videos.

You could do more research and figure out how to get towards the best answer.

But I didn’t really have time for that.

I just wanted to get the quickest results and make as few mistakes as possible.

Keep in mind, making some mistakes is unavoidable. But if you can minimize the amount of mistakes that you make, then that’s always a good thing.

So what did I do to get faster results and make less mistakes?

I decided to find a YouTube channel that I like and follow that has already achieved the result I want to get and see if they have a paid course to speed up the results and make less mistakes. Then I could buy that online course and get a shortcut by following their steps.

And that’s exactly what I did.

One of the YouTube channels I watch is Graham Stefan. He has a YouTube channel on personal finance and investments.

He’s built up a very successful channel with over 3 million subscribers.

AND he also has an online course on how to grow your own YouTube channel.

So yes, I could have researched all the different people to follow, like videos to watch and things that I might or might not have to do.

Instead, I just purchased his course and followed what it teaches.

Then in about a year… I went from a few hundred subscribers to over a thousand subscribers.

And I know a thousand subscribers isn’t a huge amount, especially compared to other YouTube channels.

But it’s progress. 

When I first started my channel, it took me years just to get to a few hundred subscribers. And in less than a year I already got over 1,000 subscribers. I was able to get much faster results from the online course.

Couldn’t you find the same information online?

Yes, a lot of the information in that course could have also been found online.

But there were some things in that course that I didn’t even know I would have to look for. So how can you know what to search for if you don’t even know you need to search for it? 

Now that all being said… There are a lot of times when I think buying an online course is NOT a good idea.

When is it a bad idea to buy an online course?

Let’s say you’re at a stage in life or in your business where money is tight.

And you don’t have a lot of money to invest into extra ways to grow your business.

(Maybe you’re just starting up a new business for the first time without a lot of capital.)

In that situation, I don’t think it’s a good idea to start spending money that you might not have on online courses or programs.

I know a lot of people are going to disagree with me on this, especially if THEY are selling an online course.

Some will say that you should just buy an online course no matter what.

That even if it’s your last $1,000, just spend it on an online course, you’ll start getting some great results.

But I disagree with that.

I think that in the beginning, you should keep your expenses to a minimum and get as much free information online as possible.

Grow your business to a certain point.

A point where spending a few thousand dollars on training, or courses to get you to the next level, isn’t going to be a huge expense.

That way, you can invest in your business without spending all your money.

It would be a much wiser use of your funds, in my opinion.

Information alone isn’t enough to get results

The second reason why buying an online course might not be the best thing for you to do in your business right now is because:

Information alone isn’t enough to get your results (in most cases)

You need to take ACTION and implement what you learn in the right way.

It doesn’t matter how much you learn if you don’t implement what you’re learning in the RIGHT way.

And here’s the problem with buying online courses…

Very often, online courses do not have very good support and guidance.

They can’t help you implement what you’re learning for YOU and your specific business.

If an online course DOES have really good support, then that’s great.

But many online courses out there, do not have any good support or consulting.

Often when I speak to potential clients on the phone, they tell me they’ve bought other online courses in the past. They wanted to generate leads and appointments and win clients online. However, they weren’t getting results from the previous course.

They didn’t know if they were learning the right things from the course and (most importantly) if they were implementing them properly.

You could spend all day learning and trying to implement something.

But if you’re not implementing it correctly, it just won’t work.

It’s kind of like trying to learn how to drive a car.

You could read up on all the information you want about driving a car online.

You could watch plenty of YouTube videos on how to drive a car.

But at the end of the day, if you don’t actually get in a car and start driving with an instructor beside you, it’s going to be difficult to get results.

An instructor would help you.

They’d give you real-time feedback and suggestions on what you’re doing right and what you’re doing wrong.

They’d help you improve.

And it’s the same thing with information.

You can consume all the information online and you can even pay for courses.

But if you don’t know HOW to implement what you’re learning the right way, it’s going to be very difficult to get any results.

Why I have an online course (but don’t sell one)

Remember when I said earlier that I HAVE my own online course, but don’t actually SELL an online course?

Well, that’s because I sell CONSULTING which comes with an online course.

The consulting (which is designed to make sure you implement what you learn in the right way) is the KEY part to getting results.

So, yes, my online course does have:

  • Step by step videos on how to generate leads
  • Done-for-you templates to save you time

But more importantly…

It comes with CONSULTING & 1-to-1 SUPPORT to make sure you are implementing what you learn properly.

How does it work?

  • Clients follow the step-by-step video instructions and take the templates that I’ve given them to save them time.
  • Then they send me their work.
  • I check it, then give them feedback and suggestions on how to improve.

What clients are paying for is consulting, not really an online course.

The online course is just part of the consulting so that I don’t have to repeat myself to every single client. Instead, I can just record a video once and get clients to follow those videos.

Remember: It’s not the information, it’s the implementation of information that is going to get you results.

Do you want to learn a little bit more about my online consultancy program and how it all works?

Then the best thing to do is just watch the free masterclass training that I’ve recorded.

It goes through five important steps to get predictable leads and high quality appointments with your ideal clients every single month.