Marketing Bottleneck Analyzer Funnel Snapshot Inputs Ad Spend ($) Leads (count) Applications (count) Appointments (booked, count) Show-ups (count) Qualified (count) Clients Won (count) Calculate Reset Adjust KPIs Targets / KPIs Max CPL ($) ≤ Max CPA ($ per Application) Max CpAppt ($ per Appointment) Show-up (%) ≥ Qualified (%) ≥ Close (%) ≥ CPL should be ≤$20. Cost per Application should be ≤$300. Cost per Appointment should be ≤$300. Show-ups should be ≥70%. Qualified should be ≥80%. Close rate should be ≥25%.