Are you looking to get more life settlement leads with people that are over 70 and have a policy worth $100K or more? If so, in this guide, I’ll show you exactly how to get qualified life settlement leads, appointments and clients predictably every month.
👉 Don’t want to do it all yourself? We can do it all for you.
Watch our free masterclass here to see how it works
On average, our marketing campaign generates life settlement leads for $25 per lead and qualified life settlement appointments for $200 per appointment.
Here is a video case study for a client we generated life settlement leads & appointments for:
Click here to apply to work with us.
📌 What Are Life Settlement Leads?
Life settlement leads are individuals who may qualify to sell their existing life insurance policy for a lump sum — usually seniors aged 65+ with a policy value of $100,000 or more.
But not just any senior qualifies. The best leads usually meet one or more of the following:
- Age 70+ with a universal or whole life policy
- No longer needing the policy
- Looking for liquidity to fund retirement, healthcare, or lifestyle needs
So the goal isn’t just to find seniors… It’s to attract the right ones.
🎥 Learn how we consistently attract these types of leads using paid ads and funnels — watch the free masterclass now »
🎯 A Better Way To Get Life Settlement Leads (And Why Quality Matters)
Buying life settlement leads from from generic vendors often results in:
- Shared leads that are burned out
- Low contact rates
- Unqualified prospects
- Time wasted chasing dead ends
So, is there a better way?
Yes.
It’s by generating your own life settlement leads with a system you own and control.
👉 In our free masterclass, we’ll show you how we do it step-by-step — and how you can get the same system set up for your business.
Note: Our strategy can work for any business that needs to generate appointments. Many of our clients are financial advisors who are targeting retirees.
💡 Best Strategies to Generate Life Settlement Leads
Here are the top-performing strategies we’ve tested (and still use) to generate high-quality life settlement leads.
1. Facebook Ads
Best for Scalable Lead Volume
Facebook is one of the best channels for generating exclusive life settlement leads — especially when done right.
Why It Works:
- Seniors (65+) are now one of the fastest-growing demographics on Facebook
- You can target based on age, income, interests, and even life stage indicators
Our Proven Campaign Structure:
- Ad Hook: “Your Life Insurance Policy Might Be Worth More Than You Think”
- Video/Creative: Explains the life settlement concept in plain English
- Landing Page: Simple opt-in landing page using a VSL funnel
- Lead Capture: Name, email, phone, age, policy type, policy value
- Follow-Up: Automated emails/texts + phone call scheduling
Here is a screenshot of one of our life settlement Facebook ad lead generation campaigns for another client:
As you can see they were generating life settlement leads with Facebook ads for less than $25 per lead. Of course, not all leads will convert into appointments, but on average their cost per appointment was $200 per booked appointment.
🎯 Want us to set this up for you? Watch the free masterclass here »
2. YouTube Ads
YouTube works especially well when you’re educating seniors or their families.
Run video ads before content related to:
- Retirement planning
- Life insurance
- Long-term care
- Estate or tax planning
📹 Use a short video like:
“Did you know you could sell your life insurance policy — even if it’s no longer needed?
It’s called a life settlement…”
You don’t have to figure this out alone — watch the masterclass to see our plug-and-play strategy in action.
3. Google Search Ads (High Intent But Competitive)
People are actively searching for:
- “Sell my life insurance policy”
- “What is a life settlement?”
- “Life insurance buyout companies”
These are warm, motivated leads — but expensive. Make sure your landing page includes:
- Fast qualification quiz
- Mobile-friendly layout
- Trust elements like testimonials and licensing info
4. SEO & Blog Content (Long-Term Lead Source)
Search engine traffic is a great long-term source of free, organic leads.
Target blog topics like:
- “What is a life settlement?”
- “Should I sell my life insurance policy?”
- “Life settlement vs surrender value”
Then convert that traffic with embedded quizzes and offers.
📈 In the masterclass, we show how to turn blog visitors into booked calls using email automations and retargeting ads.
5. Referral Partners (Estate Planners, CPAs, RIAs)
Create a referral system for:
- Financial advisors
- Estate planners
- Elder law attorneys
Provide co-branded materials, a referral link or form, and a simple commission structure.
📊 How Much Do Life Settlement Leads cost?
| Lead Source | Average Cost Per Lead | Average Cost Per Appointment | Quality Level |
| Facebook Ads | $5 – $50 | $200 | High |
| YouTube Ads | $10 – $50 | $250 | High |
| Google Search Ads | $50 – $200+ | $300 | High |
| SEO (Organic) | Free (time investment) | Free | High |
| Purchased Lead Lists | $10 – $50 | $2,000-$3,000 | Low |
| Direct Mail | $0.50 – $2 per piece | $2,000-$3,000 | Medium |
Tips to Qualify & Convert Life Settlement Leads
✅ Use a Pre-Qualifying Quiz
Simple yes/no questions filter out tire-kickers:
- Are you over 65?
- Is your policy worth over $100K?
- Do you still need the coverage?
By asking questions like this you can train the Facebook algorithm to optimize your ads to target exactly the kind of person you want to work with.
✅ Follow Up FAST
Text leads who schedule a call within minutes. Use automated text/email. Book calls easily. Not all leads will convert straight away. So continue to follow-up and nurture your leads over the next few months.
🚀 How We Help Clients Get Life Settlement Leads
At Skyline Social, we specialize in building high-performing, lead-generating systems for life settlement professionals.
Here’s what you get:
- Done-for-you Facebook ads
- Get exclusive life settlement leads
- Life Settlement Sales Appointments Booked on Your Calendar
- A high-converting sales funnel with a video sales letter
- Automated emails and appointment booking
- Lifetime support
👀 Curious how it works? Watch our free masterclass and see the full strategy step-by-step.
📞 Ready to Get More Life Settlement Leads?
If you’re serious about growing your life settlement business…
👉 Click here to watch the free masterclass »
Inside, you’ll see exactly how our system works — and how we can do it all for you.
📚 FAQs About Life Settlement Leads
Life settlement leads can be generated using a variety of marketing channels, including Facebook ads, YouTube ads, Google Search, SEO content, and referral partnerships with professionals like financial advisors and estate attorneys. The most scalable approach is using paid advertising combined with a lead qualification funnel that filters out unqualified prospects. This allows you to consistently attract high-quality leads without relying on third-party vendors or cold outreach.
While buying life settlement leads from lead vendors might seem convenient, it often results in low contact rates, shared leads, and unqualified prospects. These leads are typically sold to multiple agents and have already been contacted several times. In contrast, generating your own exclusive leads gives you more control over the quality and timing, leading to better conversion rates and lower costs per appointment.
The average cost per lead varies based on the source. Facebook and YouTube ads can generate qualified life settlement leads for $25 to $50 each when done correctly. Google Search leads tend to be more expensive, ranging from $50 to $200+ per lead due to higher competition. Purchased lead lists may cost $10 to $50 per lead, but their conversion rates are significantly lower. When leads are properly pre-qualified, you can expect to pay around $200 per booked appointment from ads.
With paid advertising, you can begin generating leads within just a few days of launching your campaign. Most advisors using our system see leads coming in within the first 3 to 5 days, and appointments booked within 7 to 10 days. SEO and organic strategies can also work, but they tend to take longer—typically several months to build consistent traffic and conversions.
Most individuals who qualify for a life settlement are 70 years old or older and own a life insurance policy with a death benefit of $100,000 or more. Policies must be at least two years old and are usually permanent types, like universal or whole life. Some term policies may qualify if they are convertible. Health conditions, life expectancy, and whether the policy is still needed all play a role in determining eligibility.
Final Thoughts
Life settlement leads aren’t hard to generate when you use the right system.
You don’t need to chase shared leads, hire cold callers, or reinvent the wheel.
You just need a proven, scalable strategy — and a partner who can do the heavy lifting for you.
👉 Click here to watch the free masterclass and see how we generate qualified life settlement leads on autopilot.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, Ash has been helping business owners get high-quality leads, appointments, and clients each month. He has extensive experience working with B2B & B2C industries in finance, insurance, marketing, sales and beyond. Learn more about the author here.
