How a large international event generated leads, attendees and sponsors each month organically

The challenge

An international event (the largest of its kind) which was about the challenges and innovations of global food production wanted to generate more leads (attendees and sponsors) organically using social media.

What we did

• We created a social media strategy to generate leads and nurture these leads with an automated follow up campaign
• We targeted specific people (key decision makers) on social media and reached out to them so they can learn more about the event

The Results

• We generated over 100+ high quality leads in a 4 month period
• Leads were generated organically by having one to one conversations with key people on social media

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