The real indicator of success on Twitter is not your number of followers.

It’s about quality over quantity.

That’s why we strongly recommend you build a targeted audience on Twitter.

So let’s see how you can get a targeted audience on Twitter so you can generate more high-quality leads and engagements.

Use Tools to help you find your key audience

At Skyline Social, we’ve benefited a lot from using Followerwonk to find and target people on Twitter.

Followerwonk allows you to find the people most interested in your expertise, and other key influencers within your niche, so you can follow them in the hope that they’ll follow you back.

It’s an excellent tool for creating reports with analyses of your own and others’ followers, and you can even export and share these reports so you can use it with others to create strong content strategies.

The tool also allows you to send messages to people on your follower list to make it easier for you to connect directly with your core prospects.

Follow people based on your criteria every day

For this strategy to work well, consistency is the key.

Keep finding new people this way, every day. It doesn’t take long when you’re used to it, and doing it consistently will enable your audience to grow steadily.

You don’t have to follow hundreds every day.

Perhaps go for 10-20 every day or maybe 30 once a week.

Anything is better than nothing, but it’s the consistency of sticking to it and doing this on a regular basis that’ll be the powerful element in accumulating new, valuable followers yourself.

Unfollow those who don’t follow you back

You can assume that those who don’t follow you back will not be beneficial to you, so make it part of your routine to unfollow those who didn’t follow you back.

You can do this 2 to 5 days after you followed them, as they would’ve probably noticed you by then.

If they haven’t noticed you because of inactivity, you can assume that they’re not sufficiently active on Twitter for you to benefit from them anyway.

The Crowdfire app can help you manage this if you prefer a more systematic overview of who to unfollow.

The Sooner You Start The Faster You Can Grow

Following this routine, every single day will help you steadily grow your own valuable Twitter audience who will actually want to see what you’re tweeting about.

At the same time, remember everyone you follow will get a notification and email with your Twitter bio, website details, and info about what you do. This is a great way to let them know you exist, particularly when you pick the people who’d love to hear about the things you talk about.

So make a start on building a targeted Twitter audience from today. Note down how much you gain from your current audience, and start using the Search-Follow-Unfollow routine every day. Some time from now, take note of how your audience has changed. You will thank me for letting you in on this strategy.

Bonus: Watch the video version of this article:

Would you like to learn more about using social media to generate predictable leads and sales appointments each month in your business? If so, watch this video here.