Are you looking to get your marketing and sales funnel up and running and you’re wondering what kind of products, software and tools you’ll need to purchase to get it all working?

If so, in this article I’ll give you an overview of all the digital marketing software and products I personally use and recommend so you know how much it all costs before you get started.

Please note: These are the tools I personally use, but you may not need to get all of them depending on your situation.

Best Funnel Building Software

Kartra – All-in-one Funnel Building Software

Kartra Software

Kartra is an all-in-one solution to create your funnel landing pages, automate your email marketing, split test, host your videos and get advanced analytics. It does everything ClickFunnels does, plus more and for less money.

By purchasing Kartra, you don’t need to purchase separate funnel building software (ClickFunnels – $99/month), Email marketing automation software (ActiveCampaign – $20/month or more), Video hosting with analytics (Vimeo Pro – $20/month or more), Zapier to link everything together ($15/month or more) and various other miscellaneous tools to automate your marketing.

Price: $99/month for Kartra’s starter package (most people will comfortably fit here)

Get a 14-day trial

See also: ClickFunnels vs Kartra: Which is best?

Best Microphone

PowerDeWise Lapel Microphone

Best Microphone for Video Sales Letters

If you’re creating a Video Sales Letter (VSL) or YouTube content, you’re going to need a good microphone.

The microphone I use for everything is this one right here. I’ve been using it for YEARS and it does an excellent job of recording high quality voiceovers.

Price: only $39

Buy Now

Best Calendar Booking Tool

If you want to avoid going back and forth with potential clients to try and find the best time to speak, you can use a calendar booking tool to let people book an appointment straight in your calendar.


The two most popular options are Calendly or Acuity. I’ve used both and personally I prefer Calendly.

Click here to sign up for Calendly

Best LinkedIn Automation Software

If you want to automate your LinkedIn prospecting, then you’ll need to use some LinkedIn automation software. My favorite is Meet Alfred because it’s the easiest to use.

Price: $29/month

Click here to get a free trial

Best video editing software


If you want to make edit your videos (add music, cut out mistakes, add blocks of text, etc) then you’ll need some kind of video editing software. I personally use Camtasia to edit all my videos (both my YouTube video and video sales letters).

Click here to get a free Camtasia trial

Best Tripod for Camera / iPhone / Android phone YouTube Videos

If you want to record YouTube videos you’ll need something to hold up your iPhone or camera steady. I recommend this simple multifunction tripod.


Buy now.

Best Image Editing Online Tool

I remember a few years ago when I would create all my graphics using Photoshop. But now with online tools, templates and stock images provided by Canva I can do everything online.

I use Canva to create blog post images, YouTube thumbnails and any other graphics for marketing materials.


Get a free Canva trial

Best Content Marketing Book

I’m a big believer in creating content to generate more clients in your business. A great starting point if you want to do the same is reading the book “They Ask, You Answer” by Marcus Sheridan.

They ask you answer

Buy the Book

Hope you enjoy these recommendations!