How a creative agency generated over 300+ leads with Facebook ads

The challenge

The Profitable Firm (a creative agency that works exclusively with accountants) had created lots of amazing content to help accountants with their marketing, websites and branding. They wanted a more consistent and automated way of generating leads with potential clients (accountancy firms) using Facebook ads.

What we did

  • Used a free guide for accountants and an online webinar to attract leads and new potential clients
  • We targeted and split tested various audiences on Facebook that were related to the niche they were targeting
  • We tested a Facebook Messenger lead gen campaign and a traditional opt-in email marketing lead gen campaign
  • You can see some examples of the ads we tested below:

Creative Agency Facebook Ad Examples

The Results

  • We generated over 300+ new leads (from both Facebook Messenger and email opt-ins)
  • The cost per email lead was about £5 ($7) and the cost per Facebook Messenger lead was about £3 ($5) on average

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