Writing high-quality blog content that actually generates leads—not just traffic—can be tough and time-consuming for busy business owners.

But that’s why AI writing tools are changing the game.

If you’re looking to attract more qualified leads through SEO, blog content, and helpful articles, the right AI writing tool can save you hours while keeping your content sharp, strategic, and conversion-focused.

After testing dozens of the most popular AI blog writing tools, I’ve narrowed down the best options for lead generation. In this post, I’ll break down each tool based on content quality, lead-gen features, pricing, and overall speed.

Let’s dive in!

The Top AI Tools For Writing SEO-Optimized Content That Get Traffic, Leads & Clients

Here are the best AI writing tools for creating blog content that attracts leads, builds trust, and drives conversions:

1. Surfer AI

Best overall

Surfer has long been one of my go-to tools for on-page SEO optimization. It helps you structure and fine-tune your content to rank higher on Google—crucial if you’re using blog content to generate leads.

At the click of a button this tool lets you generate 2,000+ word blog posts. These articles are fully optimized for SEO right out of the gate.

After testing it extensively, I’m genuinely impressed. The quality, structure, and SEO integration are top-notch—perfect if your goal is to turn blog readers into leads.

✅ Best for: Writing long-form SEO content that ranks and converts
💰 Pricing: Premium, but worth it for lead-gen focused blogs
🎯 Use case: Great for business owners, marketers, and SEO pros focused on lead generation

How does it work?

You start by selecting the “Write with AI” tab in the Surfer “Content Editor:

Then Surfer will ask you to choose the outline of the article.

This feature is very helpful for two reasons:

  • It analyzes the top-ranking articles and suggests a unique content outline based on what’s already working well for your target keyword.
  • It allows you to customize the outline of your article before the AI writing tool creates the content.

Surfer will then typically give you a 2,000+ word high-quality blog post that is optimized with the correct headings, text and bullet points.

Does Surfer AI Get Results?

One of my clients in the financial services industry has been using Surfer AI for over a year to generate leads from their blog. No backlinks. Just articles created with Surfer. Here are the results:

Surfer AI results

As you can see from the graph, they started with zero traffic and over time their traffic has gradually increased. So Surfer AI in my experience does produce good results if you do the work and publish content extensively.

Note: This client used Surfer AI to create 80% of the article. The client edited about 20% of the blogs. In the edits he added his personal experience, thoughts and stories. This still saved him a ton of time as he didn’t need to create the whole blog post from scratch.

Surfer AI Final Thoughts

If you’re a well-established business looking to invest in the success of your business SEO then Surfer is the best AI writing tool currently available.

Yes, it’s more expensive than other tools on this list, but it also saves you the most time and produces the best quality articles.

The biggest reason I’d suggest NOT to get Surfer is if the price is an issue for you.

If it is, then there are other alternative AI writing tools below that are also good. But be aware your articles will take a little bit longer to create, optimize and publish with the other cheaper tools.

Click here to try Surfer!

2. ChatGPT

Best free AI writing tool

If you’re looking for a powerful yet free way to create blog content that drives leads, ChatGPT is your best option.

The free version (using GPT-3.5) is surprisingly capable, especially if you know what you’re trying to write and can guide the tool with clear prompts. You can create blog posts that rank well, educate your audience, and strategically lead into your offers—all without spending a dime.

Need something more advanced? The ChatGPT Plus plan ($20/month) gives you access to GPT-4, which produces even better quality content and is ideal for long-form blog posts that require nuance, structure, and persuasive writing.

Whether you’re creating top-of-funnel traffic blogs or middle-of-funnel comparison articles, ChatGPT gives you full control over how your content supports your lead generation funnel.

✅ Best for: Free, flexible blog writing with full control
💰 Pricing: Free (GPT-3.5) or $20/month for GPT-4
🎯 Use case: Ideal for solopreneurs, content marketers, and small businesses who want to generate leads with blog content without breaking the bank

3. Brandwell

Best for writing long-form content at scale

BrandWell is built specifically for creating long-form, SEO-optimized blog content designed to rank on Google and convert readers into leads.

With just a keyword or URL, BrandWell can generate detailed blog posts (often 2,000+ words) complete with optimized headlines, subheadings, internal links, and even call-to-actions—making it one of the most hands-off tools for lead-focused content creation.

It’s ideal for marketers and business owners who want to publish high-quality blogs consistently without hiring writers or spending hours editing AI output. The content it produces is surprisingly solid and often usable with minimal tweaks.

✅ Best for: Scaling content marketing and lead generation
💰 Pricing: Higher than typical AI tools, but replaces both a writer and SEO specialist
🎯 Use case: Perfect for lead gen businesses, agencies, and anyone publishing blogs to drive inbound sales

Click here to get 20% more credits with Brandwell

3. ClosersCopy

Best for high converting marketing copy

If you’re writing blog content with a strong sales focus—think conversion-driven posts, content upgrades, or educational pieces that lead directly into your services—ClosersCopy is a great pick.

Unlike many AI writing tools built around general content, ClosersCopy was designed specifically for marketers, copywriters, and business owners who want to generate leads and drive sales. It includes frameworks for blog posts, sales pages, email sequences, and even ad copy—all focused on persuasion.

Its blog tools let you create content that not only ranks but also moves readers to take action—whether that’s booking a call, downloading a lead magnet, or joining your email list.

✅ Best for: Direct-response copy in blogs and sales-focused content
💰 Pricing: One-time and monthly plans available (no usage limits)
🎯 Use case: Ideal for marketers and lead gen pros who want blog posts that feel more like soft sales letters

4. Koala Writer

Best for Fast, SEO-Ready Blog Posts with Minimal Effort

Koala Writer is a lesser-known gem that combines the power of ChatGPT with real-time SERP data. That means it doesn’t just write blog content—it creates blog posts that are informed by what’s already ranking on Google, giving you a competitive edge.

You can generate long-form blog posts (1,500–2,500 words) with just a keyword, and Koala will handle the structure, headlines, and on-page optimization automatically. It even includes built-in features like internal linking and suggested FAQs for better SEO performance.

It’s a great choice if you want to generate lead-attracting blog posts quickly—without worrying about prompt engineering or editing heavy drafts.

✅ Best for: One-click SEO blogs that rank fast
💰 Pricing: Free trial available; paid plans are affordable for solopreneurs
🎯 Use case: Great for business owners and marketers who want a blog content engine that works with minimal input

5. Scalenut

Best for Combining Keyword Research + AI Blog Writing in One Tool

Scalenut is an all-in-one SEO content platform that blends keyword research, content planning, and AI writing into a seamless workflow.

What makes it stand out is its “Cruise Mode” feature, which walks you through creating an SEO-optimized blog post from scratch. It analyzes top-ranking pages, builds an outline, and generates content—all tailored for Google rankings and lead generation goals.

If you’re building a content strategy to attract leads from organic search, Scalenut gives you the tools to do everything from topic research to writing and optimization—inside one dashboard.

✅ Best for: SEO blog strategy + content creation in one platform
💰 Pricing: Starts affordable with generous monthly word limits
🎯 Use case: Perfect for agencies and lead-gen focused businesses that want to plan and scale SEO blogs

Final Thoughts: Which AI Writing Tool Is Best for Generating Leads?

If your goal is to use blog content to attract more traffic, build trust, and turn readers into leads—these AI writing tools can help you get there faster.

  • Surfer AI and BrandWell are great for hands-off, SEO-optimized long-form blogs.
  • ChatGPT is your best free option for flexible, customized content.
  • ClosersCopy is ideal if you want blog posts with a strong direct-response angle.
  • Koala Writer and Scalenut give you smart SEO tools baked right into the writing process.

Each tool has its strengths. The best one for you depends on your content goals, budget, and how much control you want over the writing process.

But one thing’s clear: If you’re serious about turning content into clients, these AI tools can give you the edge to publish smarter, faster, and more consistently.