How an accounting firm targeting veterinarians generated 10-20 leads each month

The challenge

This accounting firm wanted to target and generate b2b accounting leads with veterinarian business owners.

What we did

• We creating a new campaign on Facebook to target people who owned a veterinarian business
• We offered free content related to helping veterinary practices be more profitable
• We split tested different audiences, angles, images, etc to find the best combination on Facebook ads
• You can see an example of some of the Facebook ads we tested below:

The Results

• We generated a stead stream of 10-20 new leads each month
• The cost per lead was about $15 on average

Note: due to the sensitive nature of social media, some of our clients prefer to remain private.

See also: How to target business owners with Facebook ads

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