Social Strategy

The blueprint for your business to succeed on social media

What is the best way to plan your social media strategy?

Create a marketing and sales funnel. Watch this video to learn:

1. What is a marketing and sales funnel

2. Why you need one if you want more leads and sales

3. How we can help you create one as part of your social media plan

Our approach to social strategy

  • Discover

    The first step is to find out where your business is right now and where you'd like to be in the next 12 months. The discovery call usually takes 1-2 hours.

    Find out where you are and where you'd like to be

  • Review

    With all the information from your discovery call, we will create a social media plan bespoke to your business. We then have another meeting (usually about 1-2 hours) to go through the strategy and get your feedback.

    We create a draft social media plan and review it

  • Implement

    The final step is implementation. There's no point in having a strategy if you don't take any action. In this call we will discuss what part of the strategy you would like to do yourself in-house and what would you like to get us to help you with.

    To discuss who does what and by when.

Frequently Asked Questions

How long does the strategy take?

There are 3 strategy in total where we help you create a social media plan (including your sales and marketing funnel).

The first strategy session (discovery call) is 1-2 hours long

The second strategy session (the revew call) is 1 hour long

The third strategy session (the implementation call) is 30 minutes long

Usually the whole process is completed between 2-3 weeks from start to finish.

Who is the strategy call with?

The strategy call is with Ashley Davis (the owner of Skyline Social)

What happens after the strategy has been created?

You have the choice to impliment the plan yourself (or with your in-house team), outsource it to us or do a bit of both.

What does the strategy cover?

Social media is great but it’s even more powerful when combined with other marketing channels such as email marketing and content marketing. As a result, the plan we create for you will include a lot more than social media. We also cover content marketing, SEO, email marketing and more.

What is the goal of the plan?

To give you a blueprint to follow that will help you generate more leads and clients each month

I want to outsource social media to you after the plan. How much will that cost?

Our ‘done-for-you’ packages typically range from £300 ($500) to £2,000 ($2,700), depending on how much you actually want to outsource.

I want you to train me (or my team) after the plan. How much will that cost?

Prices start from £195 ($250) per month, depending on how much training and support you require.

What does the plan look like?

We deliver the plan to you in an interactive Trello board. Trello is a very visually appealing way to manage different tasks and easily see what you need to do.

After the plan, can I make changes?

Of course! It’s your plan, so you can whatever you want with it. Because we create the plan in an interactive Trello board, it’s easy to make changes and adapt to new business circumstances, challenges or opportunities.

What are the payment terms?

Full payment or an inital deposit is required before commencing any work. We also have monthly payment options available if it helps. 

Is the plan done in person or virtually?

The plan is done virtually by using online web conferencing software such as The call is also recorded and you will be sent a copy to download and playback at any time.

Who can I bring on the calls for the plan?

Anyone in your team. We recommend that the business owner and anyone who deals with marketing in your company to be involved in the calls. And the calls will also be recorded in case anyone can’t make it.

Is this right for me?

This is for you if…

– You’re not currently generating any leads from social media, your website, or the internet.

– You’re interested in learning how social media and digital marketing can help you grow your business

– You want a coherent and easy to understand step-by-step blueprint on how to achieve your business goals with social media and digital marketing

– You want to create a business where you use the internet to generate leads and have new clients coming to you on a regular basis

This is not for you if…

– You don’t believe social media, content marketing or digital marketing can help your business. You need to have the right mindset before we start working together. If you’re still not sure about social media then it’s best to learn as much as you can before starting.


I don't want a plan. Can I skip this and just jump to "lead generation"?

No. We want you to get the best results from your social media lead generation and lead conversion campaigns and that’s why we know it’s essential for you to have a plan before we start any of the actual day-to-day marketing activity. In the long-term this will save you money and help you get better results.

This sounds great! How do I get started?

The first step is to fill in our application form and then you can schedule a free 30-minute consultation with us

Sounds great!

So, how much does this cost?

Interested in WORKing WITH US?

To learn how social media can help you generate more leads and clients every month, click the button below to schedule a call with us