Social Media Strategy

Bespoke easy-to-follow social media plans for your business to help you win more leads and customers.

Work with us

CREATE A PLAN

We get it. Social media can be confusing and sometimes overwhelming. What social media channels should you join? Where are your potential customers? How can you find them? How can you generate leads on social media? How can you generate more sales?

Our social media strategy will answer all of those questions (and more) for you and give you a 12-month blueprint to follow.

Understanding the strategy behind our social campaign really helped focus our team.

Alex Jones

Marketing Director, Echo

Our approach to social strategy

  • Discover

    The first step is to find out where your business is right now and where you'd like to get to in 1, 2 and 3 years. The review call usually takes at least 1-2 hours.

    The first step is to find out where your business is right now and where you'd like to get to in 1, 2 and 3 years.

  • Review

    With all the information in your review call, we will go away, and create a draft social media strategy. We then have another meeting (usually about 1-2 hours) to go through the strategy and get your feedback.

    With all the information in your review call, we will go away, and create a draft social media strategy. We then have another meeting (usually about 1-2 hours) to go through the strategy and get your feedback.

  • Implement

    The final step is implementation. There's no point in having a strategy if you don't take any action. In this call we will discuss what part of the strategy you would like to do yourself in-house and what would you like to get us to help you with.

    The final step is implementation. There's no point in having a strategy if you don't take any action. In this call we will discuss what part of the strategy you would like to do yourself in-house and what would you like to get us to help you with.

Frequently Asked Questions

How long does the strategy take?

3-4 Weeks in total. The first week, we have a “discovery call”, the second week we create the plan, the 3rd week we go through the plan together and the 4th week we make any final changes and discuss implimentation. Sometimes we can get the plan finished quicker depending on our schedule and calendar availability.

Who is the strategy call with?

The strategy call is with Ashley Davis (the owner of Skyline Social)

What happens after the strategy has been created?

You have the choice whether you want to impliment the plan yourself or with your in-house team, whether you want to outsource the actual day-to-day work of the plan each month to us or a bit of both (outsource some of it and do some of it internally). Most clients do a bit of both.

What does the strategy cover?

Social media is great but it’s even more powerful when combined with other marketing channels such as email marketing and content marketing. As a result, the plan we create for you will include a lot more than social media. We also cover content marketing, SEO, email marketing and more.

What is the goal of the plan?

To give you a month-by-month breakdown of the tasks and activities you need to impliment in your business in order to generate more leads and convert more leads into sales.

I want to outsource social media to you after the plan. How much will that cost?

Our done-for-you social media lead generation packages start from £395 + VAT (or $500/month) for one channel (LinkedIn, Facebook, Twitter and/or Instagram).

Our done-for-you lead conversion packages (email marketing, social media updates, etc) also start from £395 + VAT (or $500/month)

I want you to train me (or my team) after the plan. How much will that cost?

Prices start from £195 ($250) per month, depending on how much training and support you require.

What does the plan look like?

We deliver the plan to you in an interactive Trello board. Trello is a very visually appealing way to manage different tasks and easily see what you need to do.

After the plan, can I make changes?

Yes, as the plan is created in an interactive Trello board, it’s easy to make changes and adapt to any new business circumstances you may be in.

What are the payment terms?

Full payment is required before commencing any work on your social media plan. The cost of the plan is £995 + VAT (or $1,250)

Is the plan done in person or virtually?

The plan is done virtually through online web conferencing software Zoom.us. The call is also recorded and you will be sent a copy to download and playback at any time.

Who can I bring on the calls for the plan?

Anyone in your team. We recommend that you and anyone else who deals with marketing in your company be involved. The calls will also be recorded in case anyone can’t make it, they can at least play the call back later.

Is this right for me?

This is for you if…

 – You’re not currently generating any leads from social media, your website, or the internet.

 – You’re interested in learning how social media and digital marketing can help you grow your business

 – You want a coherent and easy to understand step-by-step blueprint on how to achieve your business goals with social media and digital marketing

 – You want to create a business where you use the internet to generate leads and have new customers coming to you on a regular basis

This is not for you if…

 – You don’t believe social media, content marketing or digital marketing can help your business. You need to have the right mindset before we start working together. If you’re still not sure about social media then it’s best to learn as much as you can before starting.

 

I don't want a plan. Can I skip this and just jump to "lead generation"?

No. We want you to get the best results from your social media lead generation and lead conversion campaigns in the future and that’s why we know it’s essential for you to have a plan before we start any of the actual marketing activity. In the long-term this will save you money and help you get better results.

This sounds great! How do I get started?

The first step is to book a meeting with Ashley Davis to have a chat about your goals, challenges and to see if we would be the right fit to help you.

Get in touch

Ready to take your business to the next level? Learn more about our social media services and get in touch.