I was talking with a client today and he was telling me how he is super eager to do as much as he can to grow his business. He wants to do everything. Social media, content marketing, email marketing, everything he needs to be doing to grow his business, he’s all for it.
Very exciting, right!?
But, the only problem is, he doesn’t know where to start!
And I remember thinking, this isn’t the first time that I’ve had this conversation with someone. They want to do social media, content marketing, digital marketing, and so on, but they have no idea where to begin.
Have you ever felt that way? For example:
- Do you know the value of social media marketing but you’re not sure how to do it?
- Have you heard how creating content for your business can give you an advantage over your competitors, but you have no idea what content to create?
- Do you know that generating leads and building trust on social media is possible but you’re not sure how?
- Do you sometimes feel bombarded with the amount of things you need to do in digital marketing for your business?
In this article, I’m going to share with you a few of the best ways to get started with social media and digital marketing.
Start small and work your way up
Getting started is always the hardest part when it comes to doing almost anything and the same is true with social media and digital marketing. Once you create digital marketing habits (create content, generate leads, follow up via email, etc) and do these things on a regular basis, then things get easier.
Don’t try to do too much in the beginning and then, as a result, give up!
It’s better to start slow, at a pace you can realistically stick to, and then do more in the future once you’ve created habits and built a strong foundation.
Yes, in the beginning, there’s a lot of hard work, but the rewards are definitely worth it.
Educate yourself as to how social media really works
You don’t have to learn every intricate detail about digital marketing, social media marketing, content marketing, email marketing, and then do it all yourself. You can hire people or a social media agency (such as us!) to execute the strategies and tactics. But you do need to learn the basics.
What are the basics?
The basics are learning the principles to generate more leads and convert leads into new customers by using social media, content marketing and digital marketing.
To help you out, I’ve created a fast-track course to learning the basics called “A beginners course to social media and content marketing.” You can sign up for free and start learning the basics straight away!
Why is learning the basics important?
It’s important you understand the bigger picture of how everything from your website, to your social media channels to your email marketing, works together to ultimately bring you more customers.
A few people that I’ve spoken to in the past, assume that all you need to do to be successful on social media, is to post social media updates. They think that’s all you need to do to get results (e.g. more customers). But that couldn’t be further from the truth. There’s a lot more you need to be doing with social media to bring in results.
Posting social media updates is a great way to build trust with those you’re already connected to, but it doesn’t really help you reach out to new people that haven’t yet heard about you. It doesn’t really help you find your ideal customers online. It doesn’t help you generate more leads and allow you to scale up your digital marketing campaigns.
Yes, it’s important, but there’s a lot more you need to be doing.
How can you learn about social media marketing for your business?
We have loads of free resources at Skyline Social. If you’re looking for something we haven’t answered, or you can’t find the answer to, let us know and I will personally answer it for you (either through a video or blog post).
Finally, don’t educate yourself only once. Continue to educate yourself. Keep learning, because this stuff is always changing. There’s always something new happening and you want to make sure you don’t miss out on any new business opportunities.
Surround yourself with like-minded people
Avoid generic and boring business networking events. A lot of generic networking events are very hit and miss when it comes to winning new business and most of the people who go to these events are more “traditional” types of business owners – people who are not using social media or digital marketing.
Instead, surround yourself with like-minded people. The kind of people that believe, understand and breathe all things digital marketing. The kind of people that were maybe at some point, in the same boat as you, and are now crushing it online.
You’ve probably heard the saying: you end up being the average of the 5 people that you spend the most time with? That’s so true!
Who you associate with (either online or face to face) will influence your actions. So associating with the right people will make sure you and your business are moving in the right direction.
How can you associate with like-minded people?
Thanks to the internet – it’s easy!
There are Facebook groups, Slack groups and lots of communities where you can find people related to your industry and experts in social media, content marketing, etc.
You will see that people in these communities are creating awesome content, they’re getting out there on social media, they’re generating leads and they’re winning more customers
In these communities you can share your content, get feedback, ask for help, collaborate with other members, and more!
Pay for coaching, training or consultancy
Hiring a coach or paying for one-to-one social media training is useful to get you from A to B. If you are really serious about getting results, then paying for a coach or consultant, will help you get there much faster.
Be sure to hire someone with the necessary skills and someone who understands your business, your goals, the challenges you currently face and what you need to do to overcome them.
A coach or a consultant is great because they’ve probably been through many situations that you’re currently going through, either with themselves or with their clients, and they can guide you through these obstacles.
Paying them for an hour or two of their time either as a one-off or on a monthly basis can go a long way in helping you grow your business.
What’s next after getting started?
Delegate, delegate, delegate!
Once you know the basics and you start to apply what you learn, you will find that it takes a lot of time to do everything yourself.
As a business owner, you’re time is one of your most valuable assets. So you should start delegating as much as you can as soon as you can.
What kind of marketing tasks can you delegate?
I believe that overall, you as the leader in your business, should be in charge of the strategy and vision for your company.
Everything else (the actual day-to-day tactical work) can and should be delegated either to someone in-house or outsourced (or even a bit of both).
How much you can actually delegate will largely depend on your budget.
My recommendation is to start delegating or outsourcing as much as you can afford. Everything else, do it yourself for the time-being. The ultimate goal is for you, as the business owner, to be focusing only on higher-level business activities and not the day-to-day tactical work.
Even if you do outsource your social media, content marketing and digital marketing, make sure you’re still involved. As a minimum you should check-in each month to see how your marketing is progressing.
Keep learning about social media and digital marketing
Times in the modern-day business world can change fast, so never stop learning. Be brave, be bold and try new things. Think ahead and continually ask yourself, “what could be the next best thing for marketing my business?”.
By doing so, you’ll make sure your business not only survives, but thrives.
Need more help starting out?
Do you feel like you understand the basics of how social media can help you grow your business?
Do you want an expert to execute social media, content marketing and digital marketing strategies and tactics in your business?
Do you want a specialist to take care of everything (or as much as possible) for you?
We can help you with all of this and more. To get started, book a 45-minute meeting with me and let’s have a chat to see how we can help.