Technology and the internet have changed how financial advisors live, work and provide financial advice in the financial services industry.
So, what does the future of financial advisors look like?
And – more importantly – if YOU are a financial advisor, financial planner or wealth manager, how can you make sure YOU stay relevant and don’t get left behind in a digital world?
How financial advisors stay relevant in a digital world
After helping hundreds of financial advisors successfully generate leads each month, here are my top 7 tips on how financial advisors stay relevant in a digital world.
1. Work with clients virtually
The number one change I’ve noticed with financial advisors after COVID-19 is how working with clients 100% online has become more normal.
In the past, prospects would be hesitant to book a call on Zoom. Now it’s sometimes even preferred for many people.
Virtual meetings allow advisors to reach a larger audience and in our Facebook ad tests for financial advisors, we’ve found that advisors who target clients in a wider geographic area actually get better results than those who limit themselves to a smaller local area.
This is also the same when running TikTok ads for financial advisors (and yes, TikTok ads do work surprisingly well when targeting an audience over the age of 55+).
To learn how to get 10, 15, 30 or more high-quality appointments with your ideal clients as a financial advisor be sure to watch my free training here.
Tip: Online meetings are a cost-effective way to do business. They eliminate the need for travel, which can be expensive, and they allow advisors to communicate with clients without having to leave their office.
2. Prospect Online
In the past, financial advisors would spend a fortune on dinner seminars and traditional forms of advertising such as direct mail or cold calling.
Recent trends suggest that the results for this type of advertising is getting worse each year.
So, is there a better solution?
Yes. It’s by using digital financial advisor marketing strategies. Digital marketing strategies allow advisors to get more results quicker and for less money.
Many advisor clients we work with can start getting appointments with their ideal clients almost straight away when advertising on social media. Click here to watch a video that explains how our strategy works in more detail.
3. Use technology to provide clients with better solutions
Technology helps financial advisors provide better solutions to their clients because it allows them to have more information at their fingertips.
A lot of the retirement planning software used by advisors can also be used by clients to keep track of their finances.
Additionally, technology makes it easier for financial advisors to communicate with their clients, which can help provide a better customer experience.
4. Use big data analytics for wealth management
Financial advisors have to make a lot of decisions. Some of these decisions are based on personal research or experience, but some advisors are starting to turn to big data analytics to help them make the best decisions for their clients.
By analyzing large amounts of data, private wealth managers can see patterns and signals that they might not have noticed before. This can help them make more informed decisions about where to invest their clients’ money.
It can also increase the chances retirees can increase their income in retirement and avoid running out of money in retirement.
5. Take advantage of automation software
By automating some of the tasks that financial advisors would otherwise have to do manually, advisors can free up their time to focus on more important tasks. This can help them be more productive and efficient in their work.
Here are some examples of lead generation automation tools to save time in your business.
If you’re an advisor, it’s definitely something you should consider incorporating into your workflow, not just in marketing but in all aspects of your financial affairs.
6. Follow up with leads and clients
Speaking of automation tools, following up with your leads and clients can also be automated. The sales cycle for advisors is very long, so it makes sense that you’ll need to follow up with leads for a very long time.
On top of that, it’s important to have a good relationship with clients. So using email marketing automation tools to follow up with leads and clients is essential. There are even all-in-one email marketing automation tools that can act as a CRM too.
7. A financial advisor must provide comprehensive financial planning
A financial advisor must be able to provide comprehensive financial planning services. This means that they need to be able to help their clients with ALL aspects of their retirement (not just one or two things such as focusing on insurance leads or annuity leads).
The best financial advisors will likely help clients save for retirement, invest money wisely, manage debt, avoid paying unnecessary taxes, help with estate planning, insurance services such as universal life insurance and more.
Advisors should also stay up-to-date on the latest changes to the tax code so they can provide the best possible advice to their clients.
As the world becomes increasingly digital, financial advisors must up their game if they want to stay relevant. New technologies and social media will be key in this industry’s future.
Big data analytics will help shape the decisions made by financial advisors, making them more efficient and effective in their work. Financial advisors who don’t adopt these new technologies may be left behind.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, he has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month in an automated, scalable and profitable way. You can watch his free Masterclass training to learn more.