A prospect told me recently they read online that it costs $18.68 to acquire a new client or customer on social media. Is that true? Is there a “special number”? How can you really measure the ROI from your social media spend – or from you’re...
Have you ever asked yourself: Which social media channels are my clients and potential clients using? How can I easily find out before spending any money on paid ads? The last thing you want to do is spend your time and money on a social media platform that your...
When it comes to finding your potential clients on the internet, there are two main ways you can do this: Google and social media. So you may be wondering: Which channel is better, Google or social media? Which channel will generate higher quality leads? Which channel...
Are you looking to target other businesses, but you’re not sure whether to use Facebook ads or LinkedIn ads? In this article, I’ll go through the pro’s and con’s of both channels to help you make an educated decision on what social media channel has the highest...
Are you looking to use social media in your business, but you’re not sure where to start? If so, you’re not alone. Many businesses are aware of the power and potential of marketing using social media, but few know how to actually do it successfully. Perhaps you’ve...
Have you sometimes struggled to think of what content to create for your business? Or have you started to create content, only to be worried that you might eventually run out of things to talk about? Believe it or not, there is a way you can continually come up with...
