Welcome to the Skyline Social Blog
Keep up to date with all things Social. Our blog combines useful tips and tricks, meaningful industry insights as well as news and updates
How much does it cost to acquire a new client on social media?
A prospect told me recently they read online that it costs $18.68 to acquire a new client or customer on social media. Is that true? Is there a "special number"? How can you really measure the ROI from your social media spend - or from you're marketing in general?...
How can I find my potential clients on social media? Which are the best channels for me?
Have you ever asked yourself: Which social media channels are my clients and potential clients using? How can I easily find out before spending any money on paid ads? The last thing you want to do is spend your time and money on a social media platform that your...
Google vs Social Media: Which is best for lead generation?
When it comes to finding your potential clients on the internet, there are two main ways you can do this: Google and social media. So you may be wondering: Which channel is better, Google or social media? Which channel will generate higher quality leads? Which channel...
Facebook Ads vs LinkedIn Ads: Which is best for lead generation?
Are you looking to target other businesses, but you’re not sure whether to use Facebook ads or LinkedIn ads? In this article, I’ll go through the pro’s and con’s of both channels to help you make an educated decision on what social media channel has the highest...
How your business can create a successful social media marketing campaign
Are you looking to use social media in your business, but you’re not sure where to start? If so, you’re not alone. Many businesses are aware of the power and potential of marketing using social media, but few know how to actually do it successfully. Perhaps you’ve...
What is lead generation in social media and digital marketing?
You may notice that in my blogs, videos, webinars and podcasts, I talk about lead generation a lot. So I thought it would be good to clarify what ‘leads’ are in social media, digital marketing and content marketing and why lead generation is important for your...
4 Ways to increase your Twitter engagement rate
Are you struggling to get people to see your tweets, your business or your personal brand on Twitter? Are you finding it hard to stand-out from everyone else on Twitter and be seen? Here are 4 simple ways you can increase the engagement rate you get on Twitter. The...
Twitter Analytics: How it works and what you need to know
Are you interested in learning how well you’re performing on Twitter? How many people are viewing your tweets? How many new followers you’ve gained? You can find all of this information and more for free, without using any 3rd party tools, by using Twitter Analytics....
How to retarget people that visit your website on social media
Do you ever feel like someone’s following you… on the internet? You’re browsing for some shoes on Amazon, then you suddenly see advertisements for shoes. You look for a good restaurant to eat at and then you find another ad for the best restaurants in your area. Or,...
The best way to convert leads from social media into sales
With the right messaging and targeting, generating leads for your business, can be relatively easy. But generating leads does not equal sales, at least not yet! So what is the best way to convert your new business leads into paying clients? Use email marketing to...
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