If you’ve ever heard the phrase “content is king,” then you’ll agree that powerful content lies at the heart of any good marketing strategy. It is every content team’s primary goal to create content that inspires readers to engage with it, share it, and ultimately cause it to go viral – and it can be defined through many variables.
So how can you ensure that your content stands out on the web? We’ve summed up 6 ways to help optimize your content.
We’ve summed up 6 ways to help optimise your content.
1. Know your audience and write for them
Understanding your readers is key to producing convincing content. Many businesses do this by utilizing a system of ‘personas’ under which they categorize their customers to help identify their needs.
Another method is by doing keyword research to see what your readers are looking for and what content opportunities can be exploited from these statistics.
2. Create value-added content
Never underestimate your readers. They can spot promotional material a mile off and instead, are in search of content that is of real value. Use your content as an opportunity to educate your readers, present valuable tips on how to achieve success, answer their problems, and open their eyes. You can still be promotional at times but make sure this is very well balanced and always provide as much value to your readers as possible. Value-added content allows your readers to get the information they require and for you to demonstrate your expertise and usefulness.
3. Add visuals for more shares
More often than not, readers will be visually drawn to your content. In 2015, researchers found that content with relevant images gets 94% more views than content without, while the visual aesthetics of paragraphs to include subheads and graphic content, are more likely to encourage readers to share and recommend your content.
4. Make your content SEO-friendly
Good quality content should be SEO-friendly, meaning that it draws on keywords to help promote its message. The benefits include increasing traffic and impressions to your website; tracking ROI, as SEO provides trackable analytics and quantifiable results; cost-effectiveness, SEO is one of the most cost-effective marketing strategies because it targets active users; and significantly raising brand-awareness.
5. Promote your content on social media
Most businesses already know that social media is a fantastic way of promoting their brand online. The main benefits of sharing content on social media is that it encourages high levels of engagement on many platforms if executed correctly.
6. Keep content consistent
Good content strategy doesn’t necessarily generate leads and sales straight away. It’s first a platform to build a relationship with your clients, and this platform must be consistent in tone, message and call-to-action. Often, it takes time for the results to pay off, but when they do – the results will speak for themselves.
If you need help with creating content feel free to contact Skyline Social and we will be more than happy to see if we can help you.