Let’s begin with a little context. The internet currently has 3.17 billion users, just under half of the world’s entire population. The number of people using social media has already risen by 176 million people since 2016, and the average person has five social media accounts. They typically spend 1 hour and 40 minutes every day browsing between them, making for an ever-growing pool of contactable potential customers.
However, with such a magnitude of tweets, retweets, shares, favourites and likes to compete with, a single company’s voice can be easily lost in the crowd.
See also: How to generate leads on social media
To help you, I’ve put together a list of 10 social media stats that will make sure you are clued in on how to stand out. Make the most of the internet and plan your social media management accordingly!
1. Posts published on Thursday and Friday receive the highest levels of engagement: With 1.71 billion Facebook users, it’s critical to know when is the optimum time to reach your target audience. Although this differs from audience to audience (and we recommend tracking when is the best time for your own unique target audience) it’s good to know when – in general – are good days. Schedule posts for when it’s most likely that someone will be able to see your content, and encourage maximum activity.
2. Videos earn the highest rate of engagement, despite only making up 3% of content: Consider this when allocating time and resources to social media management. A well-made video may be worth the additional effort and cost, especially if it brings more visibility to your brand.
Top Tip: To get more exposure with video, it’s always better to upload your videos natively to Facebook rather than link to another video source (such as YouTube, Vimeo, etc).
3. 40% of users don’t ‘like’ any brand pages: This means that often customers will only see your content through advertising: In America in 2015, social networks earned an estimated $8.3 billion from advertising, all from companies who have embraced this valuable stat. Don’t rely on consumers to go directly to your Facebook page and receive your messages, consider paying for advertising space too.
4. Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets: Think about an eye-catching image that complements the message you’re sending out.
5. 60% of consumers expect brands to respond to their Twitter query within an hour: The average response time is just under 1.5 hours, meaning that customers can be left feeling dissatisfied with their service. This statistic is mostly referring to corporate giants such as Tesco or T-Mobile, however, it’s still good form to show your customers that you value their engagement by responding to them as promptly as possible. 77% of Twitter users feel more positive about a brand when their Tweet has been replied to, so make sure that you’re making the right impression!
Top tip: For a small business, chances are you are not going to have hundreds of people messaging you 24/7. So to save time and be more productive, you can simply get into the habit of checking your phone or Twitter account once for a few minutes a few times throughout the day and responding to any messages that may come up.
6. 500 million people visit Twitter each month without logging in: This extends your potential audience even further, so make sure that your hashtags are relevant and your presence is strong to capture that online traffic.
7. A day’s worth of Tweets would fill a 10 million-page book: With such a staggering quantity of Tweets every day, make sure the content you’re sharing is relevant, interesting, and attention-grabbing.
8. 30% of internet users are now on Instagram, adding up to over 400 million users: Furthermore, over 60% of these users log in daily, making it the second most engaged network after Facebook. With such quantity of web traffic, make sure you’re publishing unique and original content that will attract potential customers to your page.
9. Over 50% of these users follow brands, making them the social networkers who are most likely to do so: Arguably the most valuable social media platform for marketers, make sure your brand look is on trend and in one strong style, showing a clear identity of what it is you do.
10. Photos receive more engagement than videos, and posts with location receive 79% more engagement than those without: This does not by any accounts render video worthless, and marketers should carefully assess what is the most useful format for their content. Whichever form you choose to post in, amplify contact with your brand with smart tagging and efficient labelling.
With such powerful tool at our fingertips, marketing has never had such a strong potential.
Consider the above stats and alter your marketing style to make sure you’re making the most of what social media can offer.
Ashley Davis (or ‘Ash’ for short) is the CEO & Founder of Skyline Social. For over 15 years, he has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month in an automated, scalable and profitable way. You can watch his free Masterclass training to learn more.